Electric Car Rental Market Report 2025

The electric car rental market size has grown rapidly in recent years. It will grow from $11.29 billion in 2024 to $13.06 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to rising environmental awareness, urbanization and congestion concerns, government incentives and subsidies, consumer interest in sustainable transportation, corporate sustainability initiatives.

The electric car rental market size is expected to see rapid growth in the next few years. It will grow to $23.06 billion in 2029 at a compound annual growth rate (CAGR) of 15.3%. The growth in the forecast period can be attributed to expansion of electric vehicle models, global rise in eco-tourism, focus on green certification for rentals, integration with mobility-as-a-service (maas), global efforts to reduce carbon emissions. Major trends in the forecast period include partnerships with ride-hailing services, innovative pricing models, contactless rental services, data analytics and predictive maintenance, incorporation of autonomous features.

The anticipated rise in demand for fuel-efficient vehicles is set to drive growth in the electric car rental market. Electric cars are increasingly recognized as environmentally friendly transportation options, emitting zero emissions. This trend is notably supported by a 66% surge in interest for electric vehicle purchases among Americans, as reported by Kelly Blue Book in January 2022. As fuel prices soar, the appeal of electric rental cars grows, contributing to environmental protection efforts.

The expansion of the tourism industry is poised to significantly boost the electric car rental market. This sector, encompassing various travel-related activities and services, is driving demand for eco-friendly transportation among environmentally conscious tourists. In December 2022, New Zealand's Ministry of Business, Innovation, and Employment reported a substantial 2.7% growth in tourism spending, reaching $26.5 billion. With a surge in overseas visitor arrivals by 335.3%, the tourism sector's direct contribution to the country's GDP expanded to $10 billion, marking a 1.3% growth. This growth underscores the tourism industry's pivotal role in propelling the electric car rental market forward.

The emergence of new plug mobility technology is a significant trend gaining traction in the electric car rental market. Key players in the industry are developing advanced plug mobility technologies to maintain their competitive position. For example, in September 2024, myTVS, an India-based digital automotive aftermarket platform, launched its Mobility-as-a-Service (MaaS) platform. This platform integrates a comprehensive ecosystem of partners, including OEMs, to provide a wide range of services covering the entire life cycle of electric vehicle (EV) fleets under one umbrella. It includes leasing, real-time fleet management, servicing, and spare parts management, supported by a digital catalog of 180,000 SKUs. The platform also offers charging solutions, such as portable chargers and myTVS charging stations, along with telematics, roadside assistance, insurance, and tire management, ensuring smooth fleet operations. By providing plug-and-play solutions, this platform aims to expedite vehicle electrification while enhancing performance. Additionally, this initiative will bolster government efforts to accelerate EV adoption and promote green mobility.

Companies operating in the electric car rental market are increasingly focusing on introducing luxury electric car rental services to gain a competitive advantage. Luxury electric car rental services involve offering high-end, premium electric vehicles for temporary use or hire. For instance, in November 2023, Green and Smart Mobility JSC, a Vietnam-based public transport service provider, launched its pure electric taxi service in Vientiane, Laos, branded as Xanh SM. Xanh SM Laos adopts the customer-centric approach of its Vietnamese counterpart and promises eco-friendly transportation services. The company is dedicated to providing customers with 100% pure electric vehicles and upholding 5-star service standards, including premium vehicle quality and a professional team of drivers, contributing to enhanced passenger transportation services.

In January 2022, Uber, a prominent US-based mobility as a service company, acquired Car Next Door for an undisclosed sum. This strategic acquisition is consistent with Uber's commitment to sustainable electric vehicle initiatives, forming a part of its broader investments geared towards enhancing environmental sustainability within the transportation sector. Car Next Door, an Australian-based electric car rental company, was the subject of this acquisition, further underlining Uber's dedication to promoting and expanding sustainable mobility options, particularly in the realm of electric vehicles.

Major companies operating in the electric car rental market include Zipcar, Avis Budget Group Inc., Enterprise Holdings Inc., Europcar Mobility Group, The Hertz Corporation, Chefenxiang, DriveElectric, Easirent, Green Motion International, Sixt SE, Wattacars, Zoomcar, Blink Mobility, Share Now GmbH, E-Car Club, Eco Rent a Car, Ecomilhas, Ecomobix, Ekar, Electric Car Rentals, EVision Electric Car Hire, E-Wheels, GIG Car Share, Green Cabs, Greenz Car Rental, MILES Mobility, Oply, Spark Rentals, Sparky, Wattmobile.

North America was the largest region in the electric car rental market in 2024. Asia-Pacific is expected to be the fastest-growing region in the electric car rental market during the forecast period. The regions covered in the electric car rental market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the electric car rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Electric car rental is a service that allows customers to rent electric cars from a company for short or extended periods without the need for the customer to purchase the electric vehicle. This rental service typically offers options on an hourly, weekly, or monthly basis.

The main types of electric car rental vehicles include battery cars, hybrid cars, and plug-in electric cars. Battery cars utilize a battery pack to power one or more electric motors, producing zero tailpipe emissions. Electric car rental options often span different categories such as economy cars and luxury cars, catering to both leisure/tourism and business needs. The service is accessible through both online and offline booking modes.

The electric car rental market research report is one of a series of new reports that provides electric car rental market statistics, including electric car rental industry global market size, regional shares, competitors with a electric car rental market share, detailed electric car rental market segments, market trends and opportunities, and any further data you may need to thrive in the electric car rental industry. This electric car rental market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

An electric car rental market includes revenues earned by entities by renting an electric car local usage, airport transport, and outstation transport. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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