Passenger Car Rental Market Report 2026

The passenger car rental market size has grown steadily in recent years. It will grow from $166.95 billion in 2025 to $171.92 billion in 2026 at a compound annual growth rate (CAGR) of 3%. The growth in the historic period can be attributed to growth in travel and tourism activities, increasing urban mobility needs, rising availability of rental fleets, expanding airport and city rental services, early adoption of organized car rental models.

The passenger car rental market size is expected to see steady growth in the next few years. It will grow to $193.22 billion in 2030 at a compound annual growth rate (CAGR) of 3%. The growth in the forecast period can be attributed to increasing demand for premium rental experiences, rising adoption of digital booking platforms, growth in subscription and flexible rental models, expanding corporate and leisure rental demand, stronger focus on service efficiency and fleet modernization. Major trends in the forecast period include increasing demand for technology enabled rental platforms, rising adoption of connected and smart rental fleets, growing shift toward flexible mobility services, expansion of digitally managed rental operations, increasing use of data driven fleet optimization.

The increasing use of road transportation is expected to support the growth of the passenger car rental market going forward. Road transportation involves the movement of passengers and goods using vehicles that travel on road networks. Passenger car rental services support road transportation by offering individuals the flexibility to use vehicles on a temporary basis without the long-term obligations associated with ownership, allowing them to meet varying mobility needs. For instance, in 2024, according to the Organisation for Economic Co-operation and Development (OECD), a US-based international organization, road freight transport in the United States increased by 6.6% in 2023 compared to 2022. Therefore, the growth in road transportation is driving the expansion of the passenger car rental market.

Companies operating in the passenger car rental market are increasingly concentrating on technological developments such as the streamlining of financial transactions to improve customer convenience, lower operational expenses, and enhance overall service efficiency. Streamlining financial transaction technologies involve the use of automated systems and digital tools to simplify and accelerate payment processes, thereby reducing manual intervention and improving accuracy and efficiency. For example, in March 2024, Amadeus, a Spain-based provider of technology solutions for the travel and tourism industry, introduced Amadeus Value Cars. This platform enables travel sellers to provide mobility offerings without the need to manage multiple agreements or complex payment procedures. Such streamlining is expected to reduce operational challenges and enhance service quality for both sellers and travelers.

In October 2023, Toyota Motor Corporation, a Japan-based automotive manufacturer, acquired Ezi Car Rental for an undisclosed amount. This acquisition was aimed at expanding Toyota Motor Corporation’s mobility ecosystem in New Zealand and strengthening its focus on car usage opportunities for both existing and new customers. Ezi Car Rental is a New Zealand-based passenger car rental company.

Major companies operating in the passenger car rental market report are Avis Budget Group Inc., Sixt SE, Hertz Global Holdings Inc., Enterprise Holdings Inc., Europcar Mobility Group SA, Localiza Rent a Car SA, Carzonrent India Pvt Ltd., Eco Rent a Car, SK Rent A Car Co. Ltd., Autohellas SA, Alamo Rent-a-Car LLC, National Car Rental, Dollar Rent A Car, Thrifty Car Rental, Advantage Rent A Car, Payless Car Rental Inc., Budget Rent a Car, Firefly Car Rental, E-Z Rent-A-Car, Fox Rent A Car, Green Motion, InterRent International Rent a Car, Rent-A-Wreck, Silvercar Inc.

North America was the largest region in the passenger car rental market in 2025. Asia-Pacific is expected to be the passenger car rental market report fastest-growing region in the forecast period. The regions covered in the passenger car rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the passenger car rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The passenger car rental market includes revenues earned by entities by self-drive rental car services, intercity car rental services, and outstation car rental services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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