Personalized Nutrition Global Market Report 2024

The personalized nutrition market size has grown rapidly in recent years. It will grow from $14.38 billion in 2023 to $16.61 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%. The growth observed in the historical period can be attributed to several factors, including advancements in genomics, increasing health awareness and wellness trends, greater consumer empowerment, a rise in chronic diseases prompting personalized dietary approaches, and innovation within the food industry to cater to individualized nutrition needs. These factors collectively contributed to the evolution and acceptance of personalized nutrition approaches.

The personalized nutrition market size is expected to see rapid growth in the next few years. It will grow to $30.17 billion in 2028 at a compound annual growth rate (CAGR) of 16.1%. The anticipated growth in the forecast period can be attributed to factors such as increased healthcare integration and wellness programs, the integration of behavioral insights, regulatory support, the development of standards, the rise of direct-to-consumer channels, and consumer demand for customization in nutrition. Major trends expected in the forecast period include a continued rise in health awareness, advancements in genomic research, the widespread use of wearable devices and health trackers, a shift in consumer behavior towards personalized nutrition, and the development of customized food products to meet individualized dietary needs.

The personalized nutrition market is anticipated to experience growth, driven by the increasing prevalence of chronic diseases. Chronic diseases are persistent conditions that, while not entirely curable, can be managed through lifestyle adjustments and medical interventions. These ailments often result from a combination of genetic, environmental, and behavioral factors. Personalized nutrition plays a crucial role in addressing chronic diseases by considering an individual's unique genetic makeup, health history, and current health status. This approach enables the creation of customized nutrition plans tailored to specific health concerns, addressing nutrient deficiencies or imbalances. For instance, as of 2022, the Centers for Disease Control and Prevention reported that approximately 37.3 million people, equivalent to 11.3% of the United States population, are affected by diabetes. Hence, the growing prevalence of chronic diseases is a driving force for the personalized nutrition market.

The growth of the personalized nutrition market is expected to be propelled by the increasing health awareness among consumers. Health awareness involves the conscious recognition and understanding of one's health status, potential risks, and the importance of adopting practices that promote overall well-being. Individuals focused on their health may seek ways to optimize their nutrient intake for better overall well-being. Personalized nutrition, considering individual nutritional needs, ensures the right balance of nutrients based on unique profiles. For instance, in July 2022, reports from Food Insight, a US-based non-profit organization, indicated that 52% of participants in the Food and Health Survey followed a specific diet or eating pattern, marking an increase from 39% in 2021. Thus, the rising health awareness among consumers is driving the growth of the personalized nutrition market.

A key trend gaining popularity in the personalized nutrition market is product innovation, with major companies utilizing advanced technology, such as artificial intelligence, to sustain their market presence. For instance, in June 2023, Ahara Corporation, a US-based precision nutrition company, introduced the Ahara Basic free plan, utilizing advanced technology to offer evidence-based precision nutrition accessible to everyone. Through a scientifically based questionnaire, users receive personalized information about essential nutrients and practical guidance to achieve their nutrition goals. This initiative aims to make personalized nutrition more accessible without financial constraints.

Major companies operating in the personalized nutrition market are adopting a strategic partnership approach to sustain their market position. This involves making personalized nutrition more accessible by creating personalized nutrition gel formulas on demand and at scale. For instance, in July 2022, Healthycell, a US-based company specializing in nutritional supplements, partnered with Panaceutics Nutrition, focusing on personalized nutrition. The collaboration aims to enable the creation of personalized nutrition gel formulas based on individual biomarker readings, enhancing accessibility and customization.

In February 2021, Nature's Way, a US-based company in natural health and wellness products, acquired Baze Labs, a German-based company specializing in personalized nutrition. This acquisition aimed to enhance customer well-being through a tailored dietary strategy based on scientific research, providing evidence-based, individualized nutrition.

Major companies operating in the personalized nutrition market report are BASF SE, Koninklijke DSM N.V., Herbalife Nutrition Ltd., Amway Corporation, DNAfit Life Sciences Limited, Wellness Coaches USA LLC, Atlas Biomed Group Limited, Persona Nutrition Inc., Nutrigenomix Inc., Habit Food Personalized LLC, Viome Life Sciences Inc., Zipongo Inc., MetaMixfix Inc., BiogeniQ Inc., Pfizer Inc., 23andMe Inc., NutraGene Inc., Nutrahacker LLC, GenoPalate Inc., Nutrigenetics and Nutrigenomics Institute., Nutri-Genetix LLC, GX Sciences LLC, Pathway Genomics Corporation, DnaNudge Limited, Toolbox Genomics LLC, NutriHealth Systems Private Limited, DNA Diet Plan.

North America was the largest region in the personalized nutrition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the personalized nutrition market during the forecast period. The regions covered in the personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personalized nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main products in personalized nutrition include personalized supplements, personalized diet plans, personalized beverages, and disease-specific products. Personalized supplements are designed to address particular health concerns, support overall health and wellness, and assist individuals in achieving specific goals such as weight loss or muscle building. These products are available in various forms such as tablets, capsules, powders, liquids, and others. Personalized nutrition can be measured through active measurements, standard measurements, and is utilized by direct-to-consumer platforms, wellness and fitness centers, hospitals and clinics, institutions, and food delivery services.

The personalized nutrition market research report is one of a series of new reports that provides personalized nutrition market statistics, including personalized nutrition industry global market size, regional shares, competitors with a personalized nutrition market share, detailed personalized nutrition market segments, market trends and opportunities, and any further data you may need to thrive in the personalized nutrition industry. This personalized nutrition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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