White Wine Global Market Report 2024

The white wine market size has grown strongly in recent years. It will grow from $39.8 billion in 2023 to $41.9 billion in 2024 at a compound annual growth rate (CAGR) of 5.3%. The growth observed during the historical period can be attributed to changing retail landscapes, an increase in wine enthusiasts, consumer education and awareness, growth in export and trade, as well as marketing and branding initiatives.

The white wine market size is expected to see strong growth in the next few years. It will grow to $51.88 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated growth in the forecast period can be attributed to cultural shifts and evolving drinking habits, adaptation to climate change, exploration of new markets, adoption of sustainable and organic practices, and innovation in both production and marketing. Major trends expected in the forecast period include the rise of artisanal and small-batch productions, an increase in health-conscious consumers, a growth in wine tourism, the adoption of innovative packaging and branding, and an exploration of indigenous varietals.

The anticipated increase in wine consumption is poised to drive the growth of the white wine market in the future. Wine, an alcoholic beverage crafted from fermented grape juice, has become a global favorite with red and white wines being the most popular variants. Factors contributing to the rise in wine consumption include health concerns, the allure of its taste, and the influence of the digital environment. Notably, statistics from the Wine Institute, a US-based association representing 1,000 California wineries and wine-related businesses, reveal that in the USA alone, 1.1 billion gallons of wine were consumed in 2021. This surge in wine consumption is a key driver fueling the expansion of the white wine market.

The growth of disposable income is expected to be a significant factor propelling the expansion of the white wine market. Disposable income, reflecting the total funds available for spending and saving after income taxes have been deducted, plays a pivotal role in driving the consumption of non-essential items such as white wine. As individuals experience an increase in disposable income, there is a corresponding rise in their capacity for discretionary spending. For instance, data from the Bank of Korea indicates an upswing in disposable personal income in South Korea, reaching 2191418.90 KRW billion ($1696.84) in 2022 from 2099125.20 KRW billion ($1625.38) in 2021. This economic trend is a key driver contributing to the growth of the white wine market.

Innovations in product offerings have emerged as a noteworthy trend gaining traction in the white wine market. Major companies within the industry are dedicating efforts to develop innovative white wine products, positioning themselves strategically in the market. An illustrative example is Oddbird Winery, a Sweden-based crafted wine producer, introducing Intervention Organic White No. 1 in May 2021. This natural wine, entirely devoid of alcohol, enhances flavor and demonstrates a commitment to biodiversity through its organic cultivation process. The wine's fermentation occurs in steel tanks, resulting in a fresh taste with notes of stone fruit, beeswax, and mineral-rich citric acid.

Major companies operating in the white wine market are focusing on innovations aligned with organic and sustainable practices. These wines are crafted with a commitment to environmental and social responsibility. For instance, Winc, Inc., a US-based wine company, launched Wonders in April 2022 - a brand of no sugar, organic, sustainable wine. This release includes red, white, and rosé varietals and emphasizes health-conscious and sustainable choices in wine consumption.

In January 2021, E. & J. Gallo Winery (Gallo), a US-based winery and distributor, made a significant acquisition by purchasing Constellation Brands, Inc. for $810 million. This strategic move enables Gallo to acquire over 30 wine brands and 5 wineries from Constellation Brands Inc., enhancing its production capacity and market share in the wine industry. Constellation Brands Inc., a US-based company, is renowned for producing and marketing beer, wine, and spirits.

Major companies operating in the white wine market report are E. & J. Gallo Winery, Caviro S.c.a., Grupo Peñaflor S.A., The Wine Group Inc., Accolade Wines Australia Limited, Casella Family Brands Pty Ltd, Treasury Wine Estates Limited, China Great Wall Wine Co. Ltd., Vina Concha y Toro S.A., Domaines Barons de Rothschild (Lafite), Louis Roederer S.A., Marchesi Antinori S.p.A., Harlan Estate Winery LLC, Screaming Eagle Winery and Vineyards, Yantai Changyu Pioneer Wine Company Limited, Pernod Ricard SA, Constellation Brands Inc., Jackson Family Wines, Trinchero Family Estates, Bronco Wine Company, Kendall-Jackson Vineyard Estates, Ste. Michelle Wine Estates Ltd., Miguel Torres S.A., Robert Mondavi Winery, Kim Crawford Wines, Wente Vineyards, Rodney Strong Vineyards, Fetzer Vineyards, Hogue Cellars, Beringer Vineyards, Simi Winery, La Crema Winery LLC, Francis Ford Coppola Winery LLC, J. Lohr Vineyards & Wines, Bogle Vineyards Inc., Segura Viudas S.A., Mumm Napa Valley.

Europe was the largest region in the white wine market in 2023. The regions covered in the white wine market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the white wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of white wine include chardonnay, pinot grigio, sauvignon blanc, viognier, torrontes, albarino, and others. Chardonnay, for example, is a dry white table wine primarily derived from a single type of white grape. White wines are categorized based on body types, which include light-bodied, medium-bodied, and full-bodied, and sweetness levels, ranging from dry and semi-sweet to sweet. Major sales channels for white wine include modern trade, grocery stores, convenience stores, and e-commerce.

The white wine market research report is one of a series of new reports that provides white wine market statistics, including white wine industry global market size, regional shares, competitors with a white wine market share, detailed white wine market segments, market trends and opportunities, and any further data you may need to thrive in the white wine industry. This white wine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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