White Wine Market Report 2025

The white wine market size has grown strongly in recent years. It will grow from $42.36 billion in 2024 to $44.7 billion in 2025 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to changing retail landscapes, rise in wine enthusias, consumer education and awareness, export and trade growth, marketing and branding initiatives.

The white wine market size is expected to see strong growth in the next few years. It will grow to $55.89 billion in 2029 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to cultural shifts and drinking habits, climate change adaptation, exploration of new markets, sustainable and organic practices, innovation in production and marketing. Major trends in the forecast period include artisanal and small-batch productions, rise in health-conscious consumers, increasing wine tourism, innovative packaging and branding, exploration of indigenous varietals.

The increasing consumption of wine is projected to drive the growth of the white wine market in the coming years. Wine is an alcoholic beverage made from fermented grape juice, where grapes are crushed to release their sweet liquid, which is then converted into alcohol through fermentation. Among the most popular wines globally are red and white wines. The rise in wine consumption is primarily attributed to factors such as concerns and uncertainties, taste preferences, and the influence of the digital environment. For example, in May 2024, data from Wine Australia, an Australian statutory body, indicated that the number of regular wine drinkers rose from 72 million adults in 2021 to 86 million in 2022. Thus, the increase in wine consumption is propelling the growth of the white wine market.

The anticipated rise in disposable income is expected to contribute to the growth of the white wine market. Disposable income is defined as the total income that households have available for spending and saving after taxes have been deducted. An increase in disposable income means that individuals have more funds available for discretionary spending. As a luxury or non-essential item, white wine experiences higher consumption levels as people can afford to allocate funds for such indulgences. For instance, in September 2024, the Bureau of Economic Analysis, a US government agency, reported that the disposable personal income in the United States reached $21.78 trillion in August 2024, up from $20.66 trillion in August 2023. Therefore, the rising disposable income is driving the growth of the white wine market.

Product innovations have become a prominent trend in the white wine market. Leading companies in this sector are concentrating on creating innovative white wine products to enhance their market presence. For example, in November 2023, Achaval Ferrer, an Argentine wine producer, introduced Achaval Ferrer Quimera Blanco. This innovative white wine blend consists of 63% Chardonnay, 23% Sémillon, 10% Viognier, and 4% Sauvignon Blanc, crafted to highlight the distinct characteristics of each varietal from Argentina's Uco Valley. Its importance is underscored by being Achaval Ferrer’s first white wine in its 20-year history, reflecting the winery's dedication to innovation and appealing to various gastronomic pairings, particularly with Asian cuisine.

Companies in the white wine market are focusing on innovations like organic and sustainable wines, which embody a commitment to quality, health, and long-term sustainability. Organic and sustainable wines are produced with a strong emphasis on environmental and social responsibility. For instance, in April 2022, WInc., Inc., a US-based wine company, announced the launch of Wonders, a no-sugar, organic, sustainable wine brand that is central to the Winc portfolio. The initial release will feature red, white, and rosé varietals, available on Winc.com this year and soon in stores. The no-sugar, organic brand has already sold over 17,000 cases at retailers such as Walmart, HEB, and Earth Fare.

In November 2022, Yauatcha, a UK-based restaurant brand, collaborated with Fratelli Wines to introduce its first private wine label, Ivelle. This partnership aligns with the growing interest in wine among enthusiasts in India and marks the launch of the country's inaugural private wine label. Named after love, Ivelle embodies modern luxury and harmonious living, providing patrons with a sense of pleasure and privilege. Fratelli Wines is a premium wine producer based in India.

Major companies operating in the white wine market include E. & J. Gallo Winery, Caviro S.c.a., Grupo Peñaflor S.A., The Wine Group Inc., Accolade Wines Australia Limited, Casella Family Brands Pty Ltd, Treasury Wine Estates Limited, China Great Wall Wine Co. Ltd., Vina Concha y Toro S.A., Domaines Barons de Rothschild (Lafite), Louis Roederer S.A., Marchesi Antinori S.p.A., Harlan Estate Winery LLC, Screaming Eagle Winery and Vineyards, Yantai Changyu Pioneer Wine Company Limited, Pernod Ricard SA, Constellation Brands Inc., Jackson Family Wines, Trinchero Family Estates, Bronco Wine Company, Kendall-Jackson Vineyard Estates, Ste. Michelle Wine Estates Ltd., Miguel Torres S.A., Robert Mondavi Winery, Kim Crawford Wines, Wente Vineyards, Rodney Strong Vineyards, Fetzer Vineyards, Hogue Cellars, Beringer Vineyards, Simi Winery, La Crema Winery LLC, Francis Ford Coppola Winery LLC, J. Lohr Vineyards & Wines, Bogle Vineyards Inc., Segura Viudas S.A., Mumm Napa Valley.

Europe was the largest region in the white wine market in 2024. The regions covered in the white wine market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the white wine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

White wine refers to a light-colored wine produced from green, yellow, or black grapes without their skins, resulting in a pale-yellow hue. White wine typically has an average alcohol concentration of 10% ABV (alcohol by volume), with variations ranging from 5% to 14% ABV.

The primary types of white wine include chardonnay, pinot grigio, sauvignon blanc, viognier, torrontes, albarino, and others. Chardonnay, for example, is a dry white table wine primarily derived from a single type of white grape. White wines are categorized based on body types, which include light-bodied, medium-bodied, and full-bodied, and sweetness levels, ranging from dry and semi-sweet to sweet. Major sales channels for white wine include modern trade, grocery stores, convenience stores, and e-commerce.

The white wine market research report is one of a series of new reports that provides white wine market statistics, including white wine industry global market size, regional shares, competitors with a white wine market share, detailed white wine market segments, market trends and opportunities, and any further data you may need to thrive in the white wine industry. This white wine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The white wine market consists of sales of potassium sorbate, grape juice concentrate, and calcium carbonate white wines. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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