Retail Media Networks Market Report 2025

The retail media networks market size has grown strongly in recent years. It will grow from $22.41 billion in 2024 to $24.06 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to shift in advertising budgets, e-commerce growth, data-driven advertising, brand collaboration opportunities, in-store and online integration.

The retail media networks market size is expected to see strong growth in the next few years. It will grow to $34.84 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to rise of direct-to-consumer (DTC) brands, enhanced analytics and measurement, focus on customer experience, shoppable media and social commerce, dynamic pricing and promotions. Major trends in the forecast period include rise of omnichannel strategies, in-housing advertising operations, dynamic pricing integration, mobile commerce acceleration, compliance with privacy regulations.

The swift expansion of e-commerce is anticipated to drive the growth of the retail media networks market in the future. E-commerce encompasses businesses and individuals that buy and sell products and services online. It spans various market segments and can be conducted on computers, tablets, smartphones, and other smart devices. Retail media networks allow companies to access previously unreachable digital spaces within e-commerce websites. E-commerce platforms introduce sponsored ads to enable businesses to promote their products on their sites. For example, in 2024, Manaferra Inc., a US-based SEO agency, reported that the share of e-commerce in total retail sales rose from 19.6% in 2021 to 21% in 2022. Therefore, the rapid growth of e-commerce is expected to enhance the retail media network market.

The escalating expansion of the media and entertainment industry is also anticipated to contribute to the growth of the retail media networks market. This industry encompasses the creation, production, and distribution of diverse content, including audio, visual, and interactive media, aimed at entertaining, informing, and engaging audiences through various platforms and channels. Retail media networks are strategically utilized by the media and entertainment sector to enhance brand visibility, target specific audience segments, and optimize advertising efforts by seamlessly integrating promotional content within retail environments. For instance, the Federation of Indian Chambers of Commerce & Industry (FICCI), an India-based trade association, projected that the Indian Media & Entertainment sector would reach Rs. 2.83 trillion by 2025, with digital media accounting for 27% growth in 2022. Hence, the flourishing media and entertainment industry is expected to be a driving factor in the growth of the retail media network market.

The retail media network market is witnessing a notable trend in the adoption of technological advancements, with major companies in the sector actively working on developing innovative solutions to maintain their market standing. An example of this is seen in the actions of Criteo S.A., a France-based advertising company, which, in September 2023, introduced Commerce Max DSP. This platform serves as a centralized entry point for retail media inventory across various retailers, offering a suite of solutions that address fragmentation and enhance commerce outcomes throughout the open internet.

Strategic partnerships have become a prevalent strategy among major players in the retail media network market to accelerate growth in eCommerce and retail media. These partnerships involve collaborative efforts between two or more organizations, combining resources and expertise for mutually beneficial goals. A case in point is the collaboration between Mirakl SAS, a France-based cloud-based e-commerce software company, and Havas SA, a France-based communication company. This strategic alliance, established in May 2022, aims to create a robust independent retail media network by leveraging Mirakl's AI-powered advertising technology, specifically optimized for marketplaces and eCommerce.

In January 2022, Stingray Group Inc., a Canada-based media and technology company, acquired InStore Audio Network for $44 million (CA$ 59 million). This acquisition allows Stingray to expand its presence in retail-based digital advertising in the United States, solidifying its position as a leading global provider of digital media solutions. InStore Audio Network, a US-based company, specializes in offering video and audio advertising services for large grocery and drug chains.

Major companies operating in the retail media networks market include Walmart Inc., Amazon.com Inc., Google LLC, Home Depot Product Authority LLC, The Kroger Co, Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe's Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy's Inc., Wakefern Food Corp, METRO Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc., Petco Animal Supplies Inc., Maplebear Inc., Criteo Corporation, dunnhumby Ltd, CitrusAd Pty Ltd, Amobee Inc.

North America was the largest region in the retail media networks market in 2024. The regions covered in the retail media networks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the retail media networks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Retail media networks are digital platforms that enable businesses to buy advertising space on a retailer's digital properties, such as websites, apps, and in-store displays. Retailers can collaborate with media companies to enhance their brand visibility and target specific audiences using detailed shopper data.

The major categories of retail media networks comprise search ads and display ads. Search advertising involves displaying advertisements in search engine results when users search for specific services or products. These ads can be deployed in different clouds, including public cloud, private cloud, and hybrid cloud, catering to applications in consumer goods and other sectorors.

The retail media networks market research report is one of a series of new reports that provides retail media networks market statistics, including retail media networks industry global market size, regional shares, competitors with retail media networks market share, detailed retail media networks market segments, market trends, and opportunities, and any further data you may need to thrive in the retail media networks industry. This retail media networks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The retail media networks market includes revenues earned by entities by providing on-site media, off-site media, digital incentives, chat-based media, influencer marketing, and in-store media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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