Ceramic Sanitary Ware Global Market Report 2024

The ceramic sanitary ware market size has grown strongly in recent years. It will grow from $34.67 billion in 2023 to $37.21 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. Historical growth was driven by urbanization and the development of housing, enhancements in living standards, a focus on water conservation and sustainability, the increase in disposable income, and shifts in consumer preferences.

The ceramic sanitary ware market size is expected to see strong growth in the next few years. It will grow to $49.35 billion in 2028 at a compound annual growth rate (CAGR) of 7.3%. Anticipated growth in the upcoming period is tied to changes in consumer lifestyles and preferences, regulatory focus on standards, expansions within emerging markets, and the growth of economic development and disposable income. Major trends expected in this forecast period encompass the integration of smart and connected fixtures, a push for customization and personalization in products, the adoption of sustainable and eco-friendly solutions, a focus on health and hygiene features, the use of innovative materials and finishes, as well as the integration of smart and IoT technology into products.

Anticipated growth in the construction and building sectors is set to drive the expansion of the ceramic sanitary ware market. Within the construction industry, encompassing activities related to infrastructure creation, maintenance, and repair, ceramic sanitary ware plays a crucial role in ensuring cleanliness in various structures, be it residential or commercial. This increasing demand for construction projects directly fuels the need for ceramic sanitary ware. For example, a report released by Canada's national statistical agency in June 2021 highlighted a substantial rise in building construction investment from $14,294 million in April 2019 to $19,273 million in 2020. Moreover, as per the 2022 U.S. Construction Cost Trends report, total construction spending in the U.S. surged by 16% following the onset of the pandemic. Consequently, the surge in construction and building sector demands significantly contributes to the growth trajectory of the ceramic sanitary ware market.

The anticipated increase in global population is poised to drive the expansion of the ceramic sanitary ware market in the future. Population growth encompasses factors such as birth and death differentials, as well as immigration and emigration rates, whether on a global scale or specific to particular regions or countries. The growth trajectory of the ceramic sanitary ware market is closely interlinked with population growth, as the rising numbers in demographics fuel the demand for both residential and commercial infrastructure, consequently amplifying the need for sanitary solutions. For instance, as per the United Nations' December 2023 report, the global population has been steadily rising, projecting an increase of nearly 2 billion people within the next 30 years from the current 8 billion to an estimated 9.7 billion by 2050. This population surge also brings about demographic transformations, including an aging population and varied growth rates in different regions. Hence, the upsurge in population directly propels the growth trajectory of the ceramic sanitary ware market.

The ceramic sanitary ware market is witnessing a significant trend focused on the introduction of technologically advanced products. Major industry players are actively innovating and integrating advanced technologies into their offerings to maintain their competitive edge. An illustrative example is Somany Ceramics, an India-based company renowned for its tile, sanitary ware, and bath fittings. In April 2023, the company unveiled a new line of Smart Sensing Sanitary and Toilet Products. These products boast touchless operation, adjustable water pressure, self-cleaning mechanisms, and a range of faucet options. They address hygiene concerns while ensuring comfort in various restroom settings. The incorporation of these advanced features is transforming bathroom spaces, enhancing convenience, safety, and hygiene for consumers. Consequently, these cutting-edge solutions are driving the demand within the ceramic sanitary ware market by revolutionizing the overall customer experience.

Major players in the ceramic sanitary ware market are increasingly embracing strategic partnerships to bolster their market presence and augment their share. Such collaborations involve companies capitalizing on each other's strengths and resources to achieve shared success and advantages. An exemplary instance is the partnership forged in October 2021 between Huida, a China-based manufacturer and distributor of ceramic products, and China State Construction Engineering Corporation (CSCEC) International, a construction company established by the Chinese government. This partnership is characterized by leveraging CSCEC's expansive global network to facilitate market expansion and the introduction of Huida's diverse product range. These efforts aim to enhance competitiveness and contribute to the availability of top-notch ceramic sanitary ware products on the global stage. Through this collaboration, the ceramic sanitary ware market stands to gain significantly by broadening its market footprint, offering a wide array of products, and fortifying Huida's position through a blend of product excellence, innovative design, and international market expertise.

In June 2021, Roca Group, a prominent Spain-based player in the sanitary ware market, completed the acquisition of Sanit, a leading German manufacturer of ceramic sanitary ware products, for an undisclosed sum. This strategic acquisition aligns with Roca Group's objective to enrich its product portfolio with high-value-added technology and integrate various components into comprehensive bathroom solutions. By joining forces with Sanit, Roca Group seeks to strengthen its position as a global leader in the industry, leveraging the expertise and offerings of Sanit to enhance its market standing and expand its range of innovative bathroom solutions.

Major companies operating in the ceramic sanitary ware market report are Siam Cement Group Public Company Limited, LIXIL Corporation, Kohler Co., TOTO Ltd., Foshan Huida Bathroom Co. Ltd., Geberit AG, Lecico Egypt S.A.E., Roca Sanitario S.A., American Standard Brands, Hansgrohe SE, Villeroy & Boch AG, Porcelanosa S.A., R.A.K. Ceramics, Duravit AG, Duratex S.A., Jaquar & Company Private Limited, Kajaria Ceramics Limited, Simpolo Ceramics, Somany Ceramics Limited, Cersanit S.A., Sonex Ceramic Pvt. Ltd., Cotto Tile, Ideal Standard International SA, Eros Sanitaryware, Grohe AG, Laufen Schweiz AG, Eczacibasi Yapi Ürünleri, KERAMAG GmbH, Inax Corporation, El Molino Cerámica.

Asia-Pacific was the largest region in the ceramic sanitary ware market share in 2023. The regions covered in the ceramic sanitary ware market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ceramic sanitary ware market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Ceramic sanitary ware encompasses various types such as washbasins, kitchen sinks, faucets, water closets, bathtubs, bidets, urinals, and more. Washbasins are sizable bowls designed for hand and face washing, while kitchen sinks are used for washing utensils and produce in the kitchen. Manufacturing technologies such as slip casting, spaceless designs, jiggering, pressure casting, isostatic casting, among others, are employed in their production. These products are distributed through online and offline channels and cater to both commercial and residential applications.

The ceramic sanitary ware market research report is one of a series of new reports that provides ceramic sanitary ware market statistics, including ceramic sanitary ware industry global market size, regional shares, competitors with ceramic sanitary ware market share, detailed ceramic sanitary ware market segments, market trends, and opportunities, and any further data you may need to thrive in the ceramic sanitary ware industry. This ceramic sanitary ware market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The ceramic sanitary ware market consists of sales of toilet sinks and water closet, cisterns, vanity basins and accessories that are used in bathrooms and toilets for cleansing and plumbing activities. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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