Ginger Beer Market Report 2025

The ginger beer market size has grown strongly in recent years. It will grow from $7.94 billion in 2024 to $8.54 billion in 2025 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to cultural and heritage significance, craft beverage movement, health and wellness trends, mixology and cocktails, flavor innovation, niche and premium markets.

The ginger beer market size is expected to see strong growth in the next few years. It will grow to $11.39 billion in 2029 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to continued health consciousness, flavor diversification, premiumization and branding, global culinary influence, sustainability and ethical practices, convenience and on-the-go consumption. Major trends in the forecast period include alcoholic ginger beer segment, global flavor influences, sustainable packaging practices, on-the-go convenience, marketing emphasis on craftsmanship.

The growing awareness of health and wellness is expected to drive the growth of the ginger beer market in the coming years. Health and wellness encompass a holistic balance of an individual's physical, social, spiritual, emotional, intellectual, environmental, and occupational well-being. Ginger is known for its potential benefits, such as reducing nausea and alleviating upset stomachs caused by stomach viruses, severe headaches, chemotherapy, or morning sickness during pregnancy. Additionally, ginger oil found in ginger beer contains antioxidants, which help protect cells from damage that can lead to illness. For example, a report from The Office for National Statistics, a UK-based organization, indicated that from April 2022 to March 2023, adults in Great Britain who rated their health as "good" reported life satisfaction levels 30% higher than those who did not. Therefore, the increasing awareness of health and wellness is expected to significantly boost the growth of the ginger beer market.

The expanding beverage industry is anticipated to drive the growth of the ginger beer market in the future. This industry includes the production, distribution, and sale of a diverse array of liquid refreshments intended for consumption. As the trend towards non-alcoholic beverages continues to rise, ginger beer offers a flavorful and distinctive option for consumers seeking alternatives to traditional soft drinks or alcoholic beverages. For example, a report from The Department for Business and Trade (great.gov.uk) in January 2022 noted that the food and drink industry is the largest manufacturing sector in the UK by turnover, with a valuation of £104.4 billion. Consequently, the growth of the beverage industry is significantly contributing to the expansion of the ginger beer market.

Major companies in the ginger beer market are focusing on launching spicy ginger beers to meet the increasing consumer demand for unique and bold flavors, thereby enhancing their product lines and appealing to adventurous taste preferences. Spicy ginger beer is distinguished by a stronger and more pronounced ginger flavor, often complemented by additional spices or ingredients. This type of ginger beer combines natural flavors with real brewed ginger, offering a well-rounded taste that is both crisp and invigorating. For example, in September 2024, Canada Dry Mott's, Inc., a Canada-based company, introduced a new Ginger Beer designed to provide a refreshing kick without overwhelming spiciness. The product comes in mini cans (6 x 222 mL), making it convenient for sharing or enjoying on-the-go. This packaging choice caters to modern consumer preferences for portability and portion control.

Key players in the ginger beer industry prioritize product development and new launches, exemplified by the introduction of Stormy Peach Ginger Beer. This variant, known for its standalone appeal and compatibility with various mixers, marks an innovative addition to the market. For instance, Goslings, a Bermuda-based company renowned for its Dark ’n Stormy cocktail, expanded its non-alcoholic beverage range with Stormy Peach Ginger Beer in October 2023. Priced at $7.99 for a 6-pack of 12 oz cans and available at over 2,000 Walmart stores, this launch reflects Goslings' commitment to offering diverse, refreshing options, capitalizing on evolving consumer preferences.

In September 2022, Amos Beason, a managing director at Seward Capital, a prominent investment firm in the US, completed the acquisition of Willie's Superbrew, a distinguished brand known for its unique line of hard seltzers crafted with real fruit and powered by superfruits. The acquiring group, led by Amos Beason, holds strong confidence in the exceptional quality and appeal of Willie's Superbrew's product portfolio. With this strategic move, the aim is to reintroduce Willie's fruited hard seltzers to retail markets by the upcoming spring season. Willie's Superbrew, recognized for its innovative concoctions such as ginger beer infused with real fruit and its signature line of hard seltzers, has garnered a notable reputation for its commitment to natural ingredients and flavorful offerings.

Major companies operating in the ginger beer market are Brooklyn Brewery, Fever-Tree, Bundaberg Brewed Drinks, Crabbie's, Q Mixers, Belvoir Fruit Farms, Maine Root Handcrafted Beverages, Goslings, Fentimans, Reeds Inc., Cock'n Bull, Old Jamaica Ginger Beer, Bruce Cost Ginger Ale, Boylan Bottling Co., Canada Dry, Zevia, Barritt’s, Blenheim Ginger Ale, Franklin & Sons, Thomas Henry, Great Jamaican Ginger Beer Co., Polar Beverages, Bundaberg, Olde Brooklyn, Stoney Tangawizi, Seagram's, BrewDog, The Ginger People, Whole Earth, Maine Root.

North America was the largest region in the ginger beer market share in 2024. The regions covered in the ginger beer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ginger beer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Ginger beer is a carbonated beverage made from ginger, sugar, and sometimes lemon or other flavorings. Traditionally, it's a non-alcoholic drink but can contain a slight amount of alcohol due to fermentation. The ginger in it is known for its potential health benefits, like aiding digestion and easing nausea.

The main types of ginger beer are alcoholic and non-alcoholic. Alcoholic refers to a colorless flammable liquid that, in one form or another, is the substance in liquors (such as beer, wine, or whiskey) that can cause intoxication. Alcohol is used as an intermediate in the production of sweeteners and fragrances. The processes are fermented and non-fermented that are distributed through channels such as supermarkets, convenience stores, specialty stores, and online stores, used in retail, and catering applications.

The ginger beer market research report is one of a series of new reports that provides ginger beer market statistics, including ginger beer industry global market size, regional shares, competitors with ginger beer market share, detailed ginger beer market segments, market trends, and opportunities, and any further data you may need to thrive in the ginger beer industry. This ginger beer market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The ginger beer market consists of sales of sweetened and carbonated ginger beers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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