This report sizes the opportunity within Singapore's wealth market and analyzes the investing preferences, service requirements, and portfolio allocations of the city-state's HNW investors. The report is based on the publisher's proprietary Global Wealth Managers Survey.
The Singapore HNW market is dominated by professional and high-earning males. Female HNWs and inheritors will represent a lucrative target market for wealth managers going forward. In a highly competitive market such as this, advisory mandates have the highest demand, yet offering a multi-service proposition is key. A burgeoning appetite for robo-advice coupled with increasing demand for ESG and alternative investments provide arguably the most significant growth opportunities for wealth managers in the foreseeable future.
Scope
- Expats constitute 21.6% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements
- Robo-advice accounts for 16.7% of the Singaporean HNW portfolio. The market for robo-advisory services is growing, with multiple wealth managers entering the space
- Property, equities, and cash and near-cash investments dominate the Singaporean HNW portfolio
- The average Singaporean HNW investor offshores 39.7% of their wealth abroad. This proportion is expected to increase over the next 12 months
Reasons to Buy
- Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth
- Enhance your marketing strategies and capture new clients using insights from our data on HNW investors' asset management style preferences
- Tailor your investment product portfolio to match the current and future demand for different asset classes among HNW individuals
- Develop your service proposition to match the demand expressed by Singaporean HNW investors and react proactively to forecast changes in demand.
Table of Contents
- Demographics
- Expats
- Investment Style Preferences
- Asset Allocation Preferences
- Offshore Investment Preferences
- Products and Services
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AIA
- Standard Chartered
- Citibank
- SaxoWealthCare