Middle East and African consumer health industry was valued at $12.4 billion in 2022. In volume (kg) terms, the region registered 6.1 million kg. Middle East and Africa market's per capita consumption of consumer health was 0.01 kg, while the per capita expenditure was $12.3 in 2022. The Middle East and Africa region is forecast to record a value CAGR of 1.6% during 2022-27, which is lower than both global and other regional levels. In volume terms, the Middle East and Africa market is forecast to register a CAGR of 1% (kg), and 1.6% (liter) during 2022-27. GSK led the consumer health industry in the Middle East and Africa region. Chemists/pharmacies was the leading distribution channel in the Middle East and Africa consumer health industry in 2022.
Market Environment: Includes sector size, market size, and growth analysis.
High-Potential Countries' Analysis: Indicates changes in the value shares of various consumer health products by sector, across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
Country Deep Dive: Provides overviews, demographic analysis, and key trends across high-potential countries.
Success Stories: This section features some of the most compelling consumer health manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
Competitive Environment: Provides an overview of leading consumer health companies in the Middle East and Africa region, as well as analyzing the penetration of private label in the region.
Distribution Analysis: Provides analysis on the leading distribution channels in the Middle East and Africa consumer health industry in 2022. It covers nine distribution channels: chemists/pharmacies; parapharmacies/drugstores; e-retailers; direct sellers; hypermarkets & supermarkets; convenience stores; cash & carries and warehouse clubs; “dollar stores”, variety stores & general merchandise retailers; and other specialist retailers.
Select Industry Metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.?
Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Middle East and Africa consumer health industry.
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates
This report brings together multiple data sources to provide a comprehensive overview of the Middle East and Africa consumer health industry, analyzing data from 23 countries in the region. It includes analysis on the following:
Market Environment: Includes sector size, market size, and growth analysis.
High-Potential Countries' Analysis: Indicates changes in the value shares of various consumer health products by sector, across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
Country Deep Dive: Provides overviews, demographic analysis, and key trends across high-potential countries.
Success Stories: This section features some of the most compelling consumer health manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
Competitive Environment: Provides an overview of leading consumer health companies in the Middle East and Africa region, as well as analyzing the penetration of private label in the region.
Distribution Analysis: Provides analysis on the leading distribution channels in the Middle East and Africa consumer health industry in 2022. It covers nine distribution channels: chemists/pharmacies; parapharmacies/drugstores; e-retailers; direct sellers; hypermarkets & supermarkets; convenience stores; cash & carries and warehouse clubs; “dollar stores”, variety stores & general merchandise retailers; and other specialist retailers.
Select Industry Metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.?
Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Middle East and Africa consumer health industry.
Key Highlights
Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the industry in the regionThe report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates
Scope
- Provides an overview of current consumer health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Market Size Analysis - Middle East and Africa Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Middle East and Africa Market Growth Analysis by Country
- Middle East and Africa Market Growth Analysis by Sector
- Part 2: High-Potential Countries’ Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in Middle East and Africa
- Overview of High-Potential Countries in Middle East and Africa
- Growth Contribution Analysis by Country (1/2)
- Growth Contribution Analysis by Country (2/2)
- Value Share Analysis of Consumer Health Sectors
- Change in Consumption Levels by Country and Sector
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Part 3: Country Deep Dive
- UAE: Overview of Consumer Health Industry
- UAE: Key Trends in Consumer Health Industry
- Nigeria: Overview of Consumer Health Industry
- Nigeria: Key Trends in Consumer Health Industry
- Saudi Arabia: Overview of Consumer Health Industry
- Saudi Arabia: Key Trends in Consumer Health Industry
- Egypt: Overview of Consumer Health Industry
- Egypt: Key Trends in Consumer Health Industry
- Part 4: Success Stories
- About Success Stories
- Case Study: Procter & Gamble Middle East - Vicks First Defence
- Case Study: New Country Healthcare - GOOD TO GO
- Part 5: Competitive Environment
- Leading Companies’ Shares in Middle East and Africa Consumer Health Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in Middle East and Africa Consumer Health Industry
- Leading Brands in Middle East and Africa Consumer Health Industry
- Private Label Penetration in Middle East and Africa Consumer Health Industry
- Part 6: Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Sector
- Part 7: Select Industry Metrics
- Middle East and Africa Patent Filings
- Global Patent Filings
- Middle East and Africa Job Analytics
- Global Deals
- Part 8: Challenges and Future Outlook
- Key Challenges in Middle East and Africa Consumer Health Industry
- Future Outlook of Middle East and Africa Consumer Health Industry
- Appendix
- Definitions
- About the Publisher
- Annual value growth analysis by region, $ million, 2022-27
- Annual volume growth analysis by region, million kg, 2022-27
- Annual volume growth analysis by region, million liters, 2022-27
- Value growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value growth analysis by sectors in Middle East and Africa, 2022-27
- Country-level contribution to growth of OTC healthcare sector in Middle East and Africa, 2022-27
- Country-level contribution to growth of sports and active nutrition sector in Middle East and Africa, 2022-27
- Country-level contribution to growth of vitamins and dietary supplements sector in Middle East and Africa, 2022-27
- Per capita consumption by segment in Middle East and Africa by country, 2022
- Per capita expenditure by sector in Middle East and Africa by country, 2022
- UAE: Sector share
- Nigeria: Sector share
- Saudi Arabia: Sector share
- Egypt: Sector share
- Leading companies in Middle East and Africa consumer health industry by value sales (% share), 2022
- Leading companies in Middle East and Africa consumer health industry by value sales ($ million), 2022
- Leading brands (including private label) in Middle East and Africa consumer health industry by value sales ($ million), 2022
- Total consumer health patent filings, Middle East and Africa, 2022
- Total OTC healthcare patent filings for key markets, 2022
- Total job postings in consumer health industry by company, 2022
- Job postings in consumer health industry by theme, 2022
- Deals by companies in consumer health industry by geography, 2022
- Regional comparison: market size, growth, and per capita analysis, 2022-27
- Overview of high-potential countries in Middle East and Africa
- Value shares of consumer health industry sectors as proportion of overall consumer health industry, by country, 2022
- Change in consumption of sector within consumer health industry (value terms), by country, 2022-27
- Top five companies’ shares by brand (in value terms) in consumer health industry, 2022
- Private label penetration (in value terms) in consumer health industry, 2022
- Leading distribution channels in Middle East and Africa by country, 2022
- Leading distribution channels in Middle East and Africa by sector, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AGSK
- Sanofi-Aventis
- Bayer
- Johnson & Johnson
- Reckitt Benckiser
- The Bountiful Company
- Mabarot Products
- Vital Health Foods
- Fidia Farmaceutici
- Tabuk Pharmaceutical
- Procter & Gamble
- Emzor Pharmaceutical Industries
- Altana
- Herbalife International
- USN - Ultimate Sports Nutrition
- Post Holdings
