Scented Candle Market Report 2025

The scented candle market size has grown strongly in recent years. It will grow from $4.11 billion in 2024 to $4.36 billion in 2025 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to aesthetic and décor trends, wellness and stress relief, seasonal and holiday demand, gifting and personalization, evolution of fragrance preferences.

The scented candle market size is expected to see strong growth in the next few years. It will grow to $5.63 billion in 2029 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to wellness and mindfulness practices, innovation in fragrances, seasonal and occasional demand, personalization and customization, sustainability and eco-friendly practices. Major trends in the forecast period include holistic well-being focus, natural and botanical scents, limited edition offerings, unique fragrance combinations, therapeutic and mindfulness practices.

Changes in lifestyle leading to increased stress and related health issues are expected to drive the growth of the scented candle market in the future. Stress is defined as any form of change that induces physical, emotional, or psychological distress, prompting the body to react to demands for attention or action. The COVID-19 pandemic has resulted in numerous lifestyle changes, including uncertainty, altered daily routines, financial difficulties, and social isolation, all of which have contributed to heightened anxiety and stress levels. In response, individuals are seeking holistic, chemical-free solutions like aromatherapy, which often involves the use of scented candles to alleviate feelings of anxiety and despair. For instance, in 2024, Champion Health Inc., a UK-based health and wellness platform that provides mental health support for employees, reported a significant rise in anxiety and depression symptoms, with an 8% increase in anxiety and an 11% increase in depression compared to 2023. Therefore, these lifestyle changes associated with stress and related ailments are propelling the scented candle market.

The scented candle market is poised for growth due to the rapid expansion of the e-commerce sector. E-commerce, facilitating online buying and selling, has become integral to business-consumer (B2C), business-business (B2B), and consumer-consumer (C2C) transactions. Scented candle companies benefit from the expansive reach of e-commerce, offering a seamless purchasing experience and adapting to evolving consumer preferences. Notably, data from the United States Census Bureau in November 2023 reveals a 7.6% increase in e-commerce sales for the third quarter of 2023 compared to the same period in 2022. E-commerce sales constituted 15.6% of total revenues during this period. Hence, the scented candle market is driven by the rapid growth of the e-commerce sector.

Major market players are concentrating on product innovations. For instance, Shefar, a Japan-based direct-to-consumer fragrance brand, introduced the Liela and Mullan Candles product line in November 2022. These scented candles, inspired by the concept of 'the girl of your dreams,' were crafted with a balanced formula, ensuring both intense aroma and efficient combustion with low soot emission. The Liela Candle combines jasmine, vanilla, and sandalwood for an elegant yet not overly sweet fragrance, while the Mullan Candle blends citrus, floral, and patchouli scents for a refined and soothing ambiance.

Major players in the scented candle market are pursuing strategic partnerships to introduce ice-cream-inspired candles. Strategic partnerships involve companies leveraging each other's strengths and resources for mutual benefit and success. For instance, in October 2024, Hotel Lobby Candle, a U.S.-based fragrance company, announced a collaboration with Solage to launch the Napa Valley Candle. This product encapsulates the essence of Napa Valley through its distinctive fragrance profile, combining notes of ripe black currant, aged oak barrels, winding vines, crushed green leaves, and sweet soil. The result is a warm and inviting scent that reflects the romance of Napa Valley's harvest season. This fragrance pays homage to the region's rich agricultural heritage and natural beauty, evoking the sensation of strolling through vineyards during harvest time. Solage is a U.S.-based resorts collection company, while Wax Poetic Candle Bar is a U.S.-based home goods store.

In June 2023, Curio Brands, a U.S.-based home fragrance company, acquired Buzzy Candle for an undisclosed amount. This acquisition is intended to capitalize on Buzzy Candle's robust direct-to-consumer presence and its popularity among Millennial and Gen Z consumers, thereby enhancing Curio's portfolio within the home fragrance market. Buzzy Candle is also a U.S.-based fragrance company.

Major companies operating in the scented candle market include California Exotic Novelties, Colonial Candles Inc., CoScentrix LLC, Diptyque Paris, Himalayan Trading Post Inc., Magnolia Scents by Design LLC, Mel's Candles LLC, Newell Brands Inc., Northern Lights Candle Co. LLC, Amy's Country Candles LLC, BeCandle LLC, Bolsius International BV, Brandt Kaarsen BV, Bridgewater Candle Company LLC, Voluspa Inc., Paddywax Candles Inc., Nest Fragrances LLC, Homesick Candles LLC, Capri Blue Candles LLC, Chesapeake Bay Candle Company LLC, Yankee Candle Company Inc., Thymes Fragrances LLC, Mrs. Meyer's Clean Day, Trapp Candles, Illume Candles, Village Candle, Millefiori Candles, Stonewall Candle Company, WoodWick Candle Company LLC, DW Home LLC.

North America was the largest region in the scented candle market in 2024. The regions covered in the scented candle market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the scented candle market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A scented candle is a candle designed to emit a pleasant aroma while burning, achieved by adding fragrant oils to the wax. It serves as a delightful addition to various spaces such as bathrooms, bedrooms, or any room in the house, creating an ambiance associated with healthfulness and well-being. Scented candles are often utilized in aromatherapy for therapeutic purposes.

The main product types of scented candles include jars, pillars, tea lights, tumblers, vases, and others. Jar candles consist of wax and a wick enclosed within a capped container, allowing for easy movement while they burn and are commonly used in candle manufacturing. Raw materials involved in the production of these candles include wax, liquid dyes, soy, glass, and others. Fragrances come in various categories such as fruit, flower, spice, blends, and more. Sales channels for scented candles include online retail and offline retail.

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The scented candle market consists of sales of soy wax, beeswax and palm wax candles. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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