Fitness Equipment Market Report 2026

The fitness equipment market size has grown strongly in recent years. It will grow from $15 billion in 2025 to $15.81 billion in 2026 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to growth of commercial gyms and fitness centers, rising health awareness among consumers, expansion of strength and cardio training adoption, increasing disposable income levels, availability of diverse fitness equipment options.

The fitness equipment market size is expected to see strong growth in the next few years. It will grow to $19.47 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to growing adoption of smart fitness ecosystems, rising demand for hybrid home-gym solutions, expansion of virtual and guided workout programs, increasing focus on preventive healthcare, growing investments in digitally enabled fitness equipment. Major trends in the forecast period include increasing adoption of connected fitness equipment, rising demand for home-based workout solutions, growing integration of digital training platforms, expansion of compact and space-saving equipment designs, enhanced focus on personalized fitness experiences.

The rising prevalence of obesity is expected to propel the growth of the fitness equipment market in the coming years. Obesity is a medical condition associated with an increased risk of several health issues, including heart disease, diabetes, high blood pressure, and certain types of cancer. Fitness equipment supports weight management by enabling aerobic and strength-based workouts that raise heart rate, improve metabolism, and help burn calories effectively. For instance, in October 2025, according to Trust for America’s Health, a US-based non-profit health policy organization, the highest adult obesity rates in 2024 were recorded in West Virginia at 41.4%, followed by Mississippi at 40.4% and Louisiana at 39.2%. Therefore, the growing prevalence of obesity is driving the expansion of the fitness equipment market.

Companies operating in the fitness equipment market are increasingly focusing on the introduction of strength training equipment to gain a competitive advantage. Strength training equipment includes tools and devices designed to support resistance-based exercises that improve muscle strength, endurance, and overall physical fitness. For example, in October 2023, Nike Inc., a US-based fitness company, entered a new product category with the launch of its Nike Strength line. This range is designed to meet the needs of athletes at all levels and is available through select retailers such as Dick’s Sporting Goods. The lineup includes equipment such as dumbbells, barbells, kettlebells, and bumper plates.

In June 2023, TRX, a US-based provider of functional training equipment and education services, acquired YBell Fitness for an undisclosed amount. The acquisition is intended to enhance TRX’s multi-purpose and patented product offerings, while strengthening its training solutions portfolio. This move further expands TRX’s ecosystem, providing fitness enthusiasts, personal trainers, and gym owners with access to a broader range of functional training equipment and educational resources. YBell Fitness is an Australia-based fitness equipment company known for its innovative designs and versatile training tools.

Major companies operating in the fitness equipment market are Core Health & Fitness LLC, Impulse Health Tech Co. Ltd., Nautilus Inc., Johnson Health Tech. Co. Ltd., Technogym S.p.A, True Fitness Technology Inc., Icon Health & Fitness Inc., Peloton Interactive Inc., Torque Fitness LLC, iFIT.com, Rogue Fitness, Jerai Fitness Private Limited, Cosco Sports Equipment, Shuhua Sports Co. Ltd., Body-Solid Inc., Shandong Aoxinde Fitness Equipment Co. Ltd., BFT Fitness, Shanghai Define Health Tech Co. Ltd., Realleader Fitness Co. Ltd., Amer Sports Corporation, Dyaco International Inc., Decathlon Group, NordicTrack, Matrix Fitness, Horizon Fitness, Synca Wellness, Tempo Fitness, Yanre Fitness, Origin Fitness.

North America was the largest region in the fitness equipment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the fitness equipment market report during the forecast period. The regions covered in the fitness equipment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fitness equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The fitness equipment market consists of sales of treadmills, stationary cycles and ellipticals. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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