Home Fitness Equipment Market Report 2025

The home fitness equipment market size has grown strongly in recent years. It will grow from $18.18 billion in 2024 to $19.98 billion in 2025 at a compound annual growth rate (CAGR) of 9.9%. The growth in the historic period can be attributed to emerging markets growth, the rising prevalence of chronic diseases, the rising disposable income, increased online fitness apps and growth in health consciousness.

The home fitness equipment market size is expected to see rapid growth in the next few years. It will grow to $31.01 billion in 2029 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to government support, global population growth and urbanization, the increasing number of high-net-worth individuals, the rising penetration of smart devices and the rising cases of obesity. Major trends in the forecast period include focus on collaborations and acquisitions, use of artificial intelligence (AI), product innovations, technology advancement and virtual reality fitness equipment.

The growth of the home fitness equipment market can be attributed to the increasing emphasis on precautionary healthcare and a growing preference for personalized workout routines. Today, individuals are more inclined towards maintaining an active lifestyle through regular exercise, which plays a crucial role in weight management and reducing the risk of chronic diseases. According to the Mayo Clinic, engaging in 150 to 300 minutes of moderate-intensity activity per week, such as brisk walking or swimming, is recommended for preventive care and weight maintenance. People are increasingly opting for customized workouts, seeking guidance from online experts and individual training courses to tailor their exercise routines to their specific needs. This shift towards preventive healthcare and personalized workout regimens has significantly boosted the demand for home fitness equipment.

The increasing prevalence of obesity is anticipated to drive the growth of the home fitness equipment market. Obesity is a chronic medical condition characterized by an excessive accumulation of body fat, resulting in a Body Mass Index (BMI) that exceeds healthy limits. This condition is linked to a higher risk of various chronic diseases, prompting individuals to invest in home fitness equipment to maintain regular physical activity and effectively manage their weight. The convenience of exercising at home, particularly for those with limited time or mobility, fuels the demand for fitness equipment, contributing to market growth. For instance, in May 2023, the Government Digital Service, a UK-based governmental organization, projected that in England, 25.9% of individuals aged 18 and older would be classified as obese during 2022-2021, marking an increase from 25.2%. Thus, the rising prevalence of obesity is propelling the growth of the home fitness equipment market.

Virtual reality fitness equipment, accessories, and apps are emerging trends in the home fitness equipment market, offering innovative ways to engage in physical workouts. These technologies provide inspiration and motivation, helping individuals stay committed to their fitness goals through enjoyable games and real-life training scenarios. Beyond serving as motivators, they also offer cost savings compared to traditional fitness equipment such as cross trainers, treadmills, and stationary bikes. An example of this trend is the VR Fitness Company, which is pioneering the world's first reality gym experience by offering virtual reality fitness machines designed to deliver safe and enjoyable aerobic sessions for users of all fitness levels, making exercise more entertaining.

Major companies in the home fitness equipment market are concentrating on creating advanced products, such as motorized treadmills, to improve user experience and workout efficiency. A motorized treadmill is exercise equipment that utilizes an electric motor to drive the belt, enabling users to walk, jog, or run at various speeds without manual effort. For example, in September 2022, Reach, an India-based sports and fitness equipment manufacturer, launched the T-400. This motorized treadmill features a 4HP peak motor, making it suitable for different workouts, including walking, jogging, and running. Designed for home use, it boasts a sleek, high-quality aluminum frame, three levels of adjustable manual inclination, and wheels for easy movement and repositioning. The running belt measures 400x1100mm and has a thickness of 12mm with a grass-like texture. Additionally, its anti-skid spring cushion belt provides extra cushioning and shock absorption to help minimize impact on the knees. The pro-cushioning system is specifically designed for both high-intensity running and endurance-focused walking sessions.

In June 2023, TRX, a US-based fitness training and equipment company, acquired YBell Fitness for an undisclosed amount. This acquisition enhances TRX's product portfolio, expanding its offerings in functional training equipment and educational resources. The addition of YBell Fitness, an Australia-based fitness equipment company known for its innovative designs, including the flagship product YBell, enriches the overall training experience for fitness enthusiasts, personal trainers, and gym owners.

Major companies operating in the home fitness equipment market include Peloton Interactive, Inc, Life Fitness, Johnson Health Tech, Nautilus, Inc, Technogym S.p.A, Rogue Fitness, Tonal, Dyaco International Inc., Impulse (Qingdao) Health Tech, Decathlon SA, Impulse Fitness, Yanre Fitness China, WNQ Fitness, DHZ Fitness, SHUA Fitness, Nortus Fitness Equipment, Body Strong, Shuhua Sports Co., Ltd, Senoh Corporation, Designpark Corp, AlphaFit, Huixiang Fitness Equipment, Fitbit Inc, Fitness Division Company, LLC, NordicTrack, HOIST Fitness Systems, Vogue Fitness, FitRepublik, Matrix Fitness South Africa, Express Fitness, Fitzone, NRG Fitness, Planet Fitness.

Asia-Pacific was the largest region in the home fitness equipment market in 2024. Western Europe was the second largest region in the global home fitness equipment market. The regions covered in the home fitness equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the home fitness equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Home fitness equipment comprises any tools or devices utilized for physical activity at home, aiming to enhance the workout experience or results by incorporating fixed or adjustable resistance or improving the strength and conditioning effects of exercises.

The primary types of home fitness equipment include treadmills, elliptical machines, rowing machines, strength training equipment, and others. These find applications in various settings such as homes, small gyms, offices, and more. An elliptical machine, for instance, is a stationary workout device that permits climbing stairs, walking, or running with reduced impact on joints, minimizing the risk of injuries. The distribution of these fitness equipment types occurs through channels such as offline retail stores, online retail stores, and direct selling, catering to usage in homes, small gyms, offices, and other environments.

The home fitness equipment market research report is one of a series of new reports that provides home fitness equipment market statistics, including home fitness equipment industry global market size, regional shares, competitors with a home fitness equipment market share, detailed home fitness equipment market segments, market trends and opportunities, and any further data you may need to thrive in the home fitness equipment industry. This home fitness equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The home fitness equipment market consists of sales of cardiovascular training equipment, stationary cycles, dumbbells, kettlebells, store-based equipment, and in-home gym equipment. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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