Mass Notifications Systems Market - Forecasts from 2024 to 2029

The mass notifications systems (MNS) market is poised to reach a market size of US$30.558 billion in 2029 from US$10.932 billion in 2024 at 22.82% (CAGR).

Mass notification is a platform designed to enable business entities and authorities to send important messages to a large number of people. The platform delivers messages during any crisis, disaster, or specific event emergency, and the message is delivered through various communication channels, including text messages, emails, social media platforms, voice calls, and digital signage. The system can also provide location-based alerts to people within a specific area.

The MNS market has been growing steadily due to the increasing need for public safety and emergency management. Moreover, the growing prevalence of natural disasters and cyber and terrorist threats has stimulated the demand for reliable communication channels for passing critical information relating to such events. MNS vendors offer a wide range of solutions that can be customized to meet the specific needs of different organizations. Multi-functional benefits provided by mass notification systems, such as real-time reporting and analytics, multi-channel message delivery, mobile accessibility, and integration with third-party systems, are further driving their market demand.

Witnessing the emergence of new technologies such as the Internet of Things and Artificial Intelligence, vendors are planning to implement investments that integrate such modern technological options with mass or emergency notification systems to improve the medium through which messages are transmitted. Such favorable efforts have further led to an upward market trajectory.

Mass Notification Systems Market Drivers:

Growing natural disaster prevalence has accelerated the demand for mass notification systems.

The increasing occurrence of natural disasters, terrorist attacks, and other emergencies has raised the need for reliable communication systems that can quickly and effectively notify people about potential dangers. According to the Federal Emergency Management Agency (FEMA), natural disasters have become more frequent and severe over the past several decades. According to the FEMA’s “National Preparedness Report”, from 2020 to 2022, nearly 60 climate-related natural disasters were recorded, which led to 2,939 injuries, 1,460 fatalities, and a total damage cost of $1 billion. As per the same report, communities identified floods, cyberattacks, and pandemics as most likely to occur events. 

Stringent government regulations and strategic collaboration associated with emergency notification have propelled the market growth.

Governments of countries to tackle unforeseen events and natural disasters are investing in emergency communication and mass notification technologies that serve the purpose during critical times. Hence, various schemes, policies, and strategic collaboration are being laid down in that accordance. For instance, in September 2023, the Department of Telecommunications collaborated with the Natural Disaster Management Authority (NDMA) for the improvement of the Cell Broadcast Alert System, to bolster emergency communication that would prioritize citizen’s safety.

Mass Notification Systems Market Segmentation Analysis

Based on application, the Interoperable Emergency Communication (IEC) segment is expected to witness robust growth.

Application-wise, the mass notification system market is segmented into integrated public alert and warning (IPAW), interoperable emergency communication (IEC), and business continuity and disaster recovery (BCDR). The IEC system is set to show significant growth and will account for a considerable market share fuelled by the system’s ability to improve emergency response timing and coordination across organizations through the usage of multiple communication platforms, such as text, voice calls,  email, and social media platforms. Due to their ability to reach a larger mass in a short time, the applicability of interoperable emergency communication is gaining traction in education, healthcare, government, and transportation industries. 

Mass Notification Systems Market Geographical Outlook

North America is set to hold a significant share of the market.

Geography-wise, the mass notifications systems market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The North American region is poised to show significant growth during the given time frame. This is attributable to the growing prevalence of natural disasters in the major regional economies, namely the USA, which has accelerated the demand for MNS for critical message conveying. 

Moreover, the market is driven by the adoption of advanced technologies, such as cloud-based systems, and the increasing demand for public safety and emergency communication solutions. Likewise, booming demand from corporate, education, and other government sectors, followed by the well-established presence of major key players in the region, such as Everbridge, Alertus Technologies, and Blackboard, has further led to an upward market trajectory.

Mass Notification Systems Market Key Developments:

• March 2024: The City of Elkins launched a new mass notification system that aimed to strengthen the city’s emergency communication capabilities and disseminate critical information much more quickly.
• June 2023: Everbridge Inc., which specializes in public warning solutions, deployed its public alerting software in Trinidad and Tobago that would provide local people as well visitors with critical information regarding any natural event or emergency. The system would be of major help to the people, especially in the Atlantic hurricane season
• March 2023: The UK government launched a new public warning system that alerts mobile phone users about events that may threaten their lives. The system is designed for severe flooding, fires, or extreme weather and would revolutionize the government’s ability to inform people about any immediate threat or danger. A nationwide trial of the system was planned for April 2023, with successful trials already being conducted in East Suffolk and Reading. The alerts will reach about 90% of mobile phones in a given area and are expected to be used rarely, only where there is an immediate risk to life.
• February 2022: Evolv Technology, a leading provider of weapons detection security screening solutions, announced integrating its Evolv Express system with Milestone Video Management System (VMS) and Titan HST mass notification system. This integration allows for collecting and sharing weapons screening and detection data at venue entrances, extending screening intelligence to complementary security technologies, and simplifying management for security professionals.  

The Mass Notification Systems market is segmented and analyzed as follows:

By Component

• Software
• Services

By Application

• Integrated Public Alert and Warning (IPAW)
• Interoperable Emergency Communication (IEC)
• Business Continuity and Disaster Recovery (BCDR)

By End-User

• Corporate
• Education
• Energy & Utilities
• Healthcare & Life Sciences
• Aerospace & Defense
• Government
• Others

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom 
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Indonesia
• Taiwan
• Others