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Table of Contents
1. 2022 Recap of the Global Notebook PC Market1.1 Consumer, Business, and Education Application Market Demand Weakens in 2022
1.1.1 Both Consumer and Commercial Markets Suffer a Continuous Downturn
1.1.2 The Discontinuation of Education Bidding Projects Resulted in a Cliff-like Decline in Chromebook Sales
1.2 The Decreasing Demand from Major Economies Leads to Downward Trend in the Notebook PC Market in 2022
1.2.1 Market Demand Hit Hard by Interest Rate Hike in North America While Businesses Downsizing Their IT Spending
1.2.2 The European Notebook PC Market Demand Continues to be Impacted by the Ongoing Russia-Ukraine War
1.2.3 The Repeated Regulatory Policies on Pandemic Affect the Demand in China
2. 2023 Outlook for the Global Notebook PC Market
2.1 Inventory Clearance Remains an Important Issue for the Industry in 1H 2023
2.1.1 Brands Adopt Price Reduction Strategies and Delay New Model Rollouts to Relieve Pressure from Inventory Pileups
2.1.2 ODM Manufacturers Face Dual Pressures from Overstocking and Delayed Shipments of Brands
2.1.3 Upstream Component Suppliers Have Adopted Different Strategies Compared to Brands
2.2 The Pace of Economic Recovery to Affect the Market Demand in the 2H 2023
2.3 Demand for New Models Featuring New Processors and Graphic Cards is Expected to Shed the Light for the Market
2.3.1 New Windows Laptop Processors and Graphics Cards Released One After Another
2.3.2 Apple Continues to Accelerate the Development of its M-series Processors
3. Analyst's Perspective
Appendix
List of Companies
List of Figures
Figure 1 Global Notebook PC Market Volume, 2019-2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Acer
- Amazon
- Apple
- ASUS
- Dell
- HP
- Intel
- Lenovo
- Nvidia
- Qualcomm
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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