The global consumer health industry was valued at $321.7 billion in 2022 and is expected to generate a CAGR of 3.5% during 2022-27, reaching $382.9 billion in 2027. Eastern Europe was the smallest market in the industry in 2022, with value sales of $10.8 billion. In volume (kg) terms, the region also emerged as the fourth-largest market, with 7.5 million kg. In 2022, Eastern Europe's per capita consumption of consumer health products (protein powder and protein bars) was 0.03 kg, while its per capita expenditure was $42.4. Chemists/pharmacies was the region's leading distribution channel for consumer health. GSK led the consumer health industry in the Eastern Europe region in 2022.
This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe consumer health industry, analyzing data from 19 countries in the region. It includes analysis on the following:
retailers, and other specialist retailers
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates
This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe consumer health industry, analyzing data from 19 countries in the region. It includes analysis on the following:
- Market Environment: Includes sector size, market size, and growth analysis
- High-Potential Countries' Analysis: Indicates changes in the value shares of various consumer health products by sector, across high-potential countries in the Americas region. It also provides risk-reward analysis of four countries across the Americas region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure
- Country Deep Dive: Provides overviews, demographic analysis, and key trends across high-potential countries
- Success Stories: This section features some of the most compelling consumer health manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights
- Competitive Environment: Provides an overview of leading consumer health companies in the Americas region, as well as analyzing the penetration of private label in the region
- Distribution Analysis: : Provides analysis on the leading distribution channels in the Americas consumer health industry in 2022. It covers nine distribution channels: chemists/pharmacies,
retailers, and other specialist retailers
- Select Industry Metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.?
- Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Americas consumer health industry
Key Highlights
Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the industry in the regionThe report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the industry in the region with information about their market share and growth rates
Scope
- The report provides an overview of current consumer health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Market Size Analysis - Eastern Europe Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Eastern Europe Market Growth Analysis by Country
- Eastern Europe Market Growth Analysis by Sector
- Part 2: High-Potential Countries’ Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in Eastern Europe
- Overview of High-Potential Countries in Eastern Europe
- Growth Contribution Analysis by Country (1/2)
- Growth Contribution Analysis by Country (2/2)
- Value Share Analysis of Consumer Health Sectors
- Change in Consumption Levels by Country and Sector
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Part 3: Country Deep Dive
- Poland: Overview of Consumer Health Industry
- Poland: Key Trends in Consumer Health Industry
- Romania: Overview of Consumer Health Industry
- Romania: Key Trends in Consumer Health Industry
- Hungary: Overview of Consumer Health Industry
- Hungary: Key Trends in Consumer Health Industry
- Slovakia: Overview of Consumer Health Industry
- Slovakia: Key Trends in Consumer Health Industry
- Part 4: Success Story
- About Success Stories
- Case Study: All Real Nutrition’s Protein Bar
- Part 5: Competitive Environment
- Leading Companies’ Shares in Eastern Europe Consumer Health Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in Eastern Europe Consumer Health Industry
- Leading Brands in Eastern Europe Consumer Health Industry
- Private Label Penetration in Eastern Europe Consumer Health Industry
- Part 6: Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Sector
- Part 7: Select Industry Metrics
- Global Patent Filings
- Eastern Europe Job Analytics
- Global Deals
- Part 8: Challenges and Future Outlook
- Key Challenges in Eastern Europe Consumer Health Industry
- Future Outlook of Eastern Europe Consumer Health Industry
- Appendix
- Definitions
- Methodology
- About the Publisher
- Annual value growth analysis by region, 2022-27
- Annual volume growth analysis by region, 2022-27
- Value growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value growth analysis by sector in Eastern Europe, 2022-27
- Country-level contribution to growth of OTC healthcare in Eastern Europe, 2022-27
- Country-level contribution to growth of sports and active nutrition in Eastern Europe, 2022-27
- Country-level contribution to growth of vitamins and dietary supplements in Eastern Europe, 2022-27
- Per capita consumption of sports and active nutrition by segment in Eastern Europe, by country, 2022
- Per capita expenditure by sector in Eastern Europe, by country, 2022
- Poland: Sector share
- Romania: Sector share
- Hungary: Sector share
- Slovakia: Sector share
- Leading companies in the Eastern Europe consumer health industry by value % share, 2022
- Leading companies in the Eastern Europe consumer health industry by value sales ($ million), 2022
- Leading brands (and private label) in the Eastern Europe consumer health industry by value sales ($ million), 2022
- Total OTC healthcare patent filings for key markets, 2022
- Total job postings in consumer health industry by company, 2022
- Job postings in consumer health industry by theme, 2022
- Regional comparison: Market size, growth, and per capita analysis, 2022-27
- Overview of high-potential countries in Eastern Europe
- Value shares of consumer health sectors as proportions of overall industry, by country, 2022
- Change in consumption of sectors within consumer health industry (value terms), by country, 2022-27
- Top five companies’ shares by brand (in value terms) in the consumer health industry, 2022
- Private label penetration (in value terms) in the consumer health industry, 2022
- Leading distribution channels in Eastern Europe by country, 2022
- Leading distribution channels in Eastern Europe by sector, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Sanofi-Aventis
- Bayer
- STADA Arzneimittel
- Teva Pharmaceutical Industries
- GSK
- Reckitt Benckiser Group
- Johnson & Johnson Services Inc
- Perrigo Company
- Polpharma
- USP Zdrowie
