Minor Figures was launched in 2014 with a vision to bring something new to the UK oat milk market. Minor Figures has a foodservice and retail positioning, with its portfolio including oat milk cartons, ready-to-drink oat milk coffee drinks and refillable 10l formats.
How a quirky oat milk brand succeeds through market positioning and brand strategy.
How a quirky oat milk brand succeeds through market positioning and brand strategy.
Scope
- Minor Figures appeals to all experimental consumers, mainly plant-based consumers who favor oat milk, and coffee-fanatic consumers who wish to upgrade their experience
- Sustainability is a huge part of Minor Figures approach, as it is carbon neutral B-Corp, meaning that sustainability is at the core of the brand
- It has became somewhat of a cult brand since 2017, with quirky branding and a heavy social media presence, particularly among younger consumers
Reasons to Buy
- Understand consumer behavior and company responses in order to tap into what is really impacting the industry
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-Outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Minor Figures
- Oatly
- Alpro
- Provamel
- Moma
