Household Lending Global Market Report 2024

The household lending market size has grown strongly in recent years. It will grow from $4594.53 billion in 2023 to $5051.46 billion in 2024 at a compound annual growth rate (CAGR) of 9.9%. The growth observed during the historical period can be attributed to various factors, including fluctuations in interest rates and monetary policy, economic conditions, and trends in employment, government policies and housing programs, consumer confidence, and spending habits, as well as credit market conditions and the prevailing risk appetite.

The household lending market size is expected to see rapid growth in the next few years. It will grow to $7485.45 billion in 2028 at a compound annual growth rate (CAGR) of 10.3%. The anticipated growth in the forecast period can be linked to demographic trends and population dynamics, shifts in societal financial behavior, global economic factors, and trade dynamics, as well as innovations in loan products and structures. Key trends expected in the forecast period include the adoption of alternative credit scoring models, a move towards the securitization of household loans, the implementation of open banking practices, a heightened focus on responsible and ethical lending practices, and the integration of blockchain technology in household lending processes.

The significant surge in housing costs is poised to drive the expansion of the household lending market in the foreseeable future. Housing costs encompass rent and mortgage expenses, including principal repayment and mortgage interest, as well as additional charges for obligatory services, routine maintenance, repairs, taxes, and utility bills. The escalating housing costs limit individuals' ability to make a full cash payment for a house, prompting them to seek loans. The increasing housing costs are therefore contributing to the growth of the household lending market. For instance, in November 2022, the Federal Housing Finance Agency reported a 12.4% increase in home prices in the United States between the third quarters of 2021 and 2022. Compared to the second quarter of 2022, home prices saw a 0.1% increase. Hence, the substantial spike in housing costs is a driving force behind the household lending market.

A decline in interest rates is expected to be a catalyst for the household lending market during the forecast period. A decrease in interest rates implies a reduction in the cost of borrowing money, typically influenced by central banks or market forces. Lower interest rates make borrowing more affordable, stimulating demand for various lending products such as mortgages, personal loans, and home equity loans. Reduced interest rates also make home purchases more attractive to potential buyers. For example, according to Trading Economics, interest rates in the USA are projected to decrease from 4.75% in 2024 to 3.50% in 2025. Therefore, the fall in interest rates is anticipated to drive the growth of the household lending market.

Technological advancements are emerging as key trends in the household lending market. Major companies in this market are actively developing innovative technologies to enhance their market position. In October 2021, Roostify, a US-based developer of a digital lending platform for home loans, introduced the Roostify Document Intelligence (RDI) Service. This technology utilizes artificial intelligence (AI) to automate data extraction and document validation in the mortgage financing process. RDI Service's API can be integrated into various stages of the lending process, providing automated identification and extraction of data from mortgage-related documents.

Companies in the household lending market are also increasing their investment in the home lending business. Home lending involves providing loans or mortgages to individuals or entities for purchasing residential properties. For instance, in October 2023, Wells Fargo restructured its Home Lending business to better serve bank customers and individuals and families in minority communities. This strategic move is aimed at reducing risk in the mortgage business by narrowing its focus and reducing the size of its servicing portfolio.

In March 2023, Barclays PLC, a UK-based multinational bank, acquired Kensington Mortgage Company Limited to strengthen its mortgage product portfolio. The acquisition integrated a specialized mortgage lender with a strong reputation in the UK market, aligning with Barclays' strategic goal of delivering next-generation, digital consumer financial services. Kensington Mortgage Company Limited specializes in providing mortgages for first-time buyers, self-employed individuals, contractors, and others.

Major companies operating in the household lending market report are Bank of America Corporation, JPMorgan Chase & Co., Pentagon Federal Credit Union, Discover Financial Services Inc., Federal Deposit Insurance Corporation, LoanDepot.com LLC, Spring EQ LLC, Australia and New Zealand Banking Group Limited, Barclays plc, Citizens Commerce Bancshares Inc., Commonwealth Bank of Australia, Flagstar Bancorp Inc., HSBC Holdings plc, Morgan Stanley, Navy Federal Credit Union, Roostify Inc., Royal Bank of Canada, Alltru Credit Union, American Express Company, Earnest Inc., Figure Technologies Inc., Even Financial Inc., First Tech Federal Credit Union, Happy Money Inc., Kikoff Inc., Klarna Bank AB, LendingClub Corporation, LendingPoint LLC, LendingUSA LLC, Mission Lane LLC, Trust Financial Corporation, The Goldman Sachs Group Inc., Mariner Finance LLC, MoneyKey Inc., MoneyLion Inc., M&T Bank Corporation, Enova International Inc., OneMain Financial Holdings Inc., Oportun Inc., OppFi Inc., Peerform Inc., PNC Financial Services Group Inc., Prosper Marketplace Inc.

North America was the largest region in the household lending market in 2023. The regions covered in the household lending market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the household lending market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of household lending encompass fixed-rate loans and home equity lines of credit, both of which can be obtained from various financial institutions such as banks, online lenders, and credit unions. In a fixed-rate loan, the interest rate remains constant for the entire duration of the loan or a specified period. Sources of household lending include mortgage and credit unions, as well as commercial banks. Interest rates associated with household lending include fixed-rate mortgage loans and adjustable-rate mortgage loans.

The household lending market research report is one of a series of new reports that provides household lending market statistics, including household lending industry global market size, regional shares, competitors with a household lending market share, detailed household lending market segments, market trends and opportunities, and any further data you may need to thrive in the household lending industry. This household lending market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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