Manga Market Report 2026

The manga market size has grown rapidly in recent years. It will grow from $16.28 billion in 2025 to $19.01 billion in 2026 at a compound annual growth rate (CAGR) of 16.8%. The growth in the historic period can be attributed to rising popularity of japanese pop culture, expansion of manga distribution networks, growth of anime adaptations, increasing demand for collectible editions, internationalization of manga content.

The manga market size is expected to see rapid growth in the next few years. It will grow to $34.73 billion in 2030 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to adoption of digital platforms and mobile apps, integration of immersive technologies in reading, ai-powered recommendation engines, sustainable and eco-friendly publishing practices, collaborations with global franchises. Major trends in the forecast period include growth of digital manga platforms, increased use of ar/vr for manga experiences, ai-driven personalized manga recommendations, integration of smart devices for interactive reading, eco-friendly and sustainable manga publishing.

The increasing expansion of social media is expected to drive the growth of the manga market in the future. Social media encompasses online platforms and websites that enable users to create, share, and exchange information, ideas, and content. Social media platforms contribute to the manga market by providing a global platform for fans to share recommendations, engage in discussions, and build communities around their favorite manga titles, fostering a sense of community and contributing to the promotion and popularity of various series. Additionally, social media serves as a valuable channel for creators and publishers to directly connect with audiences, share updates, and leverage fan enthusiasm to enhance awareness and sales. For example, according to the Search Engine Journal in July 2023, there was a 3.2% year-over-year increase in social media users, with 4.8 billion social media users globally representing 59.9% of the global population and 92.7% of all internet users. Therefore, the growing expansion of social media is a significant driver behind the growth of the manga market.

Leading companies in the manga market are prioritizing strategic collaborations to enhance their service offerings for customers. Strategic collaboration involves independent entities working together in a mutually beneficial partnership to achieve shared goals aligned with their individual strategic objectives. For example, in November 2023, Burberry Group PLC, a UK-based luxury goods company, announced a collaboration with Blue Period, a popular manga series. In this partnership, Burberry has teamed up with manga author Tsubasa Yamaguchi to produce a limited-edition issue of the manga inspired by Burberry. The collaboration focuses on Burberry's iconic Lola bag, with Yamaguchi creating a unique storyline featuring a character named Lola. The manga depicts an emotional journey where Yatora and Ryuji encounter Lola, embodying the boldness, inner strength, and freedom of self-expression associated with the Lola bag. This collaboration celebrates the fusion of fashion and manga, emphasizing creativity and self-expression. The limited-edition issue will be available for free at Burberry boutiques in Japan and online, accompanied by exclusive mobile phone wallpapers.

In May 2024, Crunchyroll LLC, a US-based anime streaming platform, collaborated with AnimagiC to boost fan engagement and improve live event experiences within the European anime and manga community. This collaboration enables Crunchyroll and AnimagiC to enhance convention schedules, offer exclusive screenings and interactive activities, and broaden Crunchyroll’s brand visibility among thousands of attendees. AnimagiC is a Germany-based anime and manga convention that brings together creators and fans through pop culture exhibitions, live events, and interactive programming.

Major companies operating in the manga market are Shogakukan Inc., Bilibili Comics Pte. Ltd., Square Enix Holdings Co Ltd., Kadokawa Corporation, Kodansha Ltd., Shueisha Inc., Ohzora Publishing Co Ltd., Takeshobo Co Ltd., Akita Publishing Co Ltd., Yen Press LLC, VIZ Inc., Houbunsha Co Ltd., Media Factory Inc., Tokyopop LLC, Lezhin Comics, Mag Garden Corporation, Hakusensha Inc., Futabasha Publishers Ltd., Digital Manga Inc., Seven Seas Entertainment Inc., Nihon Bungeisha Co Ltd., Gangan Comics, Ichijinsha Inc.

Asia-Pacific was the largest region in the manga market in 2025. The regions covered in the manga market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the manga market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The manga market consists of the sale of shojo, Shonen, josei, and Seinen manga. Values in this market are ''factory gate'' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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