Manga Global Market Report 2024

The manga market size has grown rapidly in recent years. It will grow from $12.04 billion in 2023 to $14.14 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historical period can be linked to cultural influence and its popularity, globalization and the export of culture, adaptations of anime, diverse genres and themes, and collaborations across different forms of media.

The manga market size is expected to see rapid growth in the next few years. It will grow to $26.08 billion in 2028 at a compound annual growth rate (CAGR) of 16.5%. The expected growth during the forecast period is due to several factors: the continual global increase in demand, advancements in format and delivery methods, a heightened emphasis on diversity and inclusivity, the significance of niche and specialized markets, and the impact of social media. Key trends expected in this period encompass digitalization and the prevalence of online platforms, globalization and appeal on an international scale, adaptations and expansions across different media, the emergence of new genres and themes, as well as collaborations and crossovers within the industry.

The rising demand for digital books, specifically e-books, is expected to drive the growth of the manga market. Digital books are electronic versions of printed books that are accessible through various digital platforms. Manga, which are graphical comic books, are increasingly being published in digital formats, making them more accessible to readers. Digital books provide an easier and more interactive reading experience through graphical content, facilitating multi-modal thinking for readers. This trend has enabled manga publishers to reach a wider audience and increase demand for their content. For example, in January 2023, OverDrive, Inc., a US-based digital distributor of e-books, reported that readers borrowed 555 million e-books, audiobooks, digital magazines, comics, and other digital content in 2022, marking a 10% increase over the previous year. This significant increase in digital content consumption highlights the growing popularity of digital books, which in turn is driving the demand for manga in the digital format.

The increasing expansion of social media is expected to drive the growth of the manga market in the future. Social media encompasses online platforms and websites that enable users to create, share, and exchange information, ideas, and content. Social media platforms contribute to the manga market by providing a global platform for fans to share recommendations, engage in discussions, and build communities around their favorite manga titles, fostering a sense of community and contributing to the promotion and popularity of various series. Additionally, social media serves as a valuable channel for creators and publishers to directly connect with audiences, share updates, and leverage fan enthusiasm to enhance awareness and sales. For example, according to the Search Engine Journal in July 2023, there was a 3.2% year-over-year increase in social media users, with 4.8 billion social media users globally representing 59.9% of the global population and 92.7% of all internet users. Therefore, the growing expansion of social media is a significant driver behind the growth of the manga market.

AI-generated manga is becoming a prominent trend in the manga market, with authors increasingly relying on AI to streamline production and enhance the reader experience. For example, in March 2023, Rootport, a Japan-based manga author, launched the AI version of Cyberpunk: Peach John, featuring images generated using Midjourney, an AI-based online image generator. This AI tool has significantly reduced the time required to complete the manga. By utilizing an artificial intelligence tool, creators can now automatically generate full-color manga from scratch. The tool allows creators to input keywords and a basic plotline, which it then uses to generate a complete manga.

Leading companies in the manga market are prioritizing strategic collaborations to enhance their service offerings for customers. Strategic collaboration involves independent entities working together in a mutually beneficial partnership to achieve shared goals aligned with their individual strategic objectives. For example, in November 2023, Burberry Group PLC, a UK-based luxury goods company, announced a collaboration with Blue Period, a popular manga series. In this partnership, Burberry has teamed up with manga author Tsubasa Yamaguchi to produce a limited-edition issue of the manga inspired by Burberry. The collaboration focuses on Burberry's iconic Lola bag, with Yamaguchi creating a unique storyline featuring a character named Lola. The manga depicts an emotional journey where Yatora and Ryuji encounter Lola, embodying the boldness, inner strength, and freedom of self-expression associated with the Lola bag. This collaboration celebrates the fusion of fashion and manga, emphasizing creativity and self-expression. The limited-edition issue will be available for free at Burberry boutiques in Japan and online, accompanied by exclusive mobile phone wallpapers.

In August 2022, Crunchyroll, a US-based provider of video-on-demand subscription-based over-the-top streaming services, acquired Right Stuf for an undisclosed sum. This acquisition is aimed at expanding the range of merchandise available for online purchase, catering to anime enthusiasts and collectors. The expanded offerings are expected to include manga, home videos, figures, games, music, and other related items. Right Stuf Inc., based in the US, specializes in publishing and distributing video anime and manga content, with a particular emphasis on Asian entertainment.

Major companies operating in the manga market report are Shogakukan Inc., Bilibili Comics Pte. Ltd., Square Enix Holdings Co. Ltd., Kadokawa Corporation, Kodansha Ltd., Shueisha Inc., Ohzora Publishing Co. Ltd., DMG Entertainment, IDW Media Holdings Inc., Takeshobo Co. Ltd., Akita Publishing Co. Ltd., Yen Press LLC, VIZ Inc., Archie Comic Publications Inc., Houbunsha Co. Ltd., Media Factory Inc., Tokyopop LLC, Lezhin Comics, Mag Garden Corporation, Hakusensha Inc., Good Smile Company Inc., Futubasha Publishers Ltd., Digital Manga Inc., Seven Seas Entertainment Inc., Hitotsubashi Group, Nihon Bungeisha Co. Ltd., Gangan Comics, Ichijinsha Inc., Sun Comics, Nippan IPS Co. Ltd., G-mode Co. Ltd.

Asia-Pacific was the largest region in the manga market in 2023. The regions covered in the manga market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the manga market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

In manga, the main types are printed and digital. Printed manga encompasses a variety of comic books and graphic novels from Japan, offering high resolution and accurate color reproduction. It spans genres such as action, adventure, sci-fi, fantasy, sports, romance, drama, and more, catering to audiences of children, teenagers, and adults. Distribution channels include both offline and online platforms.

The manga market research report is one of a series of new reports that provides manga market statistics, including manga industry global market size, regional shares, competitors with a manga market share, detailed manga market segments, market trends, and opportunities, and any further data you may need to thrive in the manga industry. This manga market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The manga market consists of the sale of shojo, Shonen, josei, and Seinen manga. Values in this market are ""factory gate"" values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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