Automotive Over-The-Air (OTA) Updates Market Report 2025

The automotive over-the-air (OTA) updates market size has grown rapidly in recent years. It will grow from $4.29 billion in 2024 to $5.03 billion in 2025 at a compound annual growth rate (CAGR) of 17.2%. The growth in the historic period can be attributed to connected car adoption, rising complexity of automotive software, customer demand for advanced features, reduced downtime and service costs, competitive pressure and differentiation.

The automotive over-the-air (OTA) updates market size is expected to see rapid growth in the next few years. It will grow to $10.18 billion in 2029 at a compound annual growth rate (CAGR) of 19.3%. The growth in the forecast period can be attributed to autonomous and connected vehicle trends, increasing complexity of in-vehicle systems, integration of advanced infotainment systems, cybersecurity concerns and threats, and subscription-based business models. Major trends in the forecast period include data analytics and predictive maintenance, security and cybersecurity measures, expansion of connected car technologies, integration of advanced diagnostics and analytics, edge computing for faster updates.

The rising demand for passenger vehicles is playing a significant role in the growth of the automotive over-the-air (OTA) updates market. Passenger vehicles are motor vehicles designed to carry individuals or groups, primarily used for personal transportation. Automotive over-the-air updates are utilized in both passenger and commercial vehicles, allowing remote delivery of software updates, thereby eliminating the need for dealership or mechanic visits. This enhances the driving experience and increases road safety by improving operational security. For example, in February 2023, a report from the U.S. Bureau of Labor Statistics, a key fact-finding agency in the United States, projected that electric vehicle sales in the U.S. could reach 40% of total passenger car sales by 2030, with some forecasts indicating sales could surpass 50% by the same year. Additionally, the production of electric vehicle batteries and chargers is expected to grow by 17% over the decade from 2021 to 2031. Thus, the growing demand for passenger vehicles is anticipated to drive the expansion of the automotive OTA updates market.

The increasing security concerns surrounding connected vehicles are expected to further boost the growth of the automotive over-the-air (OTA) updates market. Security in connected vehicles refers to the protocols and measures implemented to protect electronic systems, networks, and data associated with modern, connectivity-enabled vehicles. OTA updates enhance connected vehicle security by enabling manufacturers to remotely deploy patches and updates, address vulnerabilities, introduce security improvements, and keep vehicle software resilient to emerging cybersecurity threats without requiring physical maintenance. For instance, in January 2022, Upstream Security, an Israel-based cybersecurity company, reported over 900 automotive cybersecurity incidents, with 84.5% of these attacks executed remotely. Notably, 40.1% of these incidents targeted back-end server systems. Consequently, rising security concerns in connected vehicles are driving the automotive OTA updates market forward.

Technological advancements stand out as a prominent trend gaining traction in the automotive over-the-air (OTA) updates market. Prominent companies within the automotive sector are directing their efforts towards developing cutting-edge products to fortify their positions in the market. An illustrative example is Cyient, an India-based software company, which unveiled CyientfI in March 2022. CyientfIQ represents a Firmware Over-The-Air (FOTA) update solution designed to deliver end-to-end solutions for firmware updates across diverse industries. The FOTA solution aims to enable the creation of intelligent and connected products for Original Equipment Manufacturers (OEMs) while significantly reducing the cost associated with after-sales service support. It achieves this by providing optional new feature upgrades for end-users. CyientfIQ addresses various firmware update scenarios, including device-to-cloud OTA server, gateway-to-cloud OTA server, and device-to-gateway-to-cloud OTA server. This comprehensive approach ensures a seamless upgrade process, mitigating associated risk factors.

Major companies in the automotive over-the-air (OTA) updates market are strategically collaborating to deliver reliable services to customers. Strategic collaboration involves mutually beneficial partnerships between independent entities, working together to achieve shared goals aligned with individual strategic objectives. An example of this is the collaboration announced in June 2023 between Airbiquity Inc., a US-based software company, and BlackBerry Limited, a Canada-based software company. The collaboration is focused on enhancing the security of over-the-air (OTA) updates for vehicles. It integrates Airbiquity's OTAmatic Software Management Platform with BlackBerry Certicom Code Signing Key Management Server, providing a turnkey solution for automakers to implement the Uptane Security Framework. This framework addresses key OTA security challenges, ensuring safety against various threats as vehicles become more software-defined. The partnership aims to offer a pre-integrated solution, reducing development efforts and costs for automotive OEMs while prioritizing the security and privacy of connected vehicles. The OTAmatic platform provides efficient management of software updates, targeting, privacy controls, customizable communications, and multi-layer cybersecurity protection. Leveraging BlackBerry Certicom's expertise in applied cryptography and key management, the collaboration instills confidence in OEMs to adopt the Uptane Security Framework for secure and timely OTA updates.

In June 2024, T-Systems International GmbH, a Germany-based digitalization service provider and a subsidiary of Deutsche Telekom, announced a partnership with Aurora Labs, an innovative AI-focused company specializing in automotive software. This collaboration aims to advance Over-the-Air (OTA) updates for the automotive industry, with a particular focus on software-defined vehicles (SDVs). The partnership is designed to enhance time-to-market and reduce the total cost of ownership (TCO) for automotive manufacturers by combining Aurora Labs' cutting-edge OTA technology with T-Systems' extensive cloud infrastructure and connected vehicle services.

Major companies operating in the automotive over-the-air (OTA) updates market include Verizon Communications Inc., Robert Bosch GmbH, Intel Corporation, DENSO Corporation, Qualcomm Technologies Inc., Continental AG, NVIDIA Corporation, Lear Corporation, Thales Group, Aptiv, Infineon Technologies AG, NXP Semiconductors N.V., Harman International Industries Incorporated, Garmin Ltd., Luxoft Inc., Red Hat Inc., Elektrobit Automotive GmbH, HERE Technologies, Intellias Ltd., Telenor Connexion AS, Sierra Wireless Inc., Blackberry QNX Ltd., Green Hills Software LLC, Arynga Inc., Cubic Telecom Limited, Airbiquity Inc., Cybellum Technologies Ltd., Wind River Systems Inc., Karamba Security Ltd., Symphony Teleca Corporation.

North America was the largest region in the automotive over-the-air (OTA) updates market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global automotive over-the-air updates market report during the forecast period. The regions covered in the automotive over-the-air (ota) updates market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive over-the-air (ota) updates market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Automotive over-the-air (OTA) updates involve the wireless transmission of data through a cellular network, facilitating the distribution of new software, firmware, configuration settings, and other update tools via cloud-based methods. This technology enables automakers to remotely address, maintain, and enhance vehicle software, eliminating the necessity for drivers to physically visit a dealership. OTA updates streamline the process for drivers, saving them both time and money by providing remote access to software fixes and improvements.

The primary types of automotive over-the-air (OTA) updates encompass Firmware over-the-air (FOTA) and Software over-the-air (SOTA). FOTA involves Mobile Software Management (MSM) technology enabling wireless upgrades and updates of cellular device firmware via network connectivity. It allows operators of internet-connected devices to remotely and seamlessly perform firmware upgrades without necessitating physical intervention with the device. These updates are applicable across various vehicle types, including passenger vehicles, commercial vehicles, and electric vehicles, serving diverse functions such as telematics control units, electronic control units, infotainment systems, as well as safety and security features.

The automotive over-the-air (OTA) market research report is one of a series of new reports that provides automotive over-the-air (OTA) market statistics, including automotive over-the-air (OTA) industry global market size, regional shares, competitors with an automotive over-the-air (OTA) market share, detailed automotive over-the-air (OTA) market segments, market trends, and opportunities, and any further data you may need to thrive in the automotive over-the-air (OTA) industry. This automotive over-the-air (OTA) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive over-the-air (OTA) updates market consists of revenues earned by entities by providing services distributed system updates, access services, wireless access protocol (WAP), and multimedia messaging service (MMS). The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive over-the-air (OTA) updates market also includes sales of sim cards, smartphones, tablets, and internet-on-thing devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The IT market is segmented into IT services; computer hardware; telecom and software products.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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