Results for tag: "Automotive Over The Air"

The Automotive Over the Air (OTA) market is a subset of the telematics and vehicle electronics industry. It is focused on the development and deployment of software and firmware updates for connected vehicles. OTA technology enables automakers to remotely update vehicle software and firmware, reducing the need for physical visits to dealerships or service centers. This technology also allows automakers to quickly respond to customer feedback and address safety and security issues. OTA technology is used to update a variety of vehicle systems, including infotainment, navigation, and powertrain. It can also be used to update vehicle software and firmware for autonomous driving, advanced driver assistance systems (ADAS), and vehicle-to-vehicle (V2V) communication. OTA technology is becoming increasingly important in the automotive industry, as automakers strive to keep up with the rapid pace of technological change. Automakers are investing heavily in OTA technology to ensure their vehicles remain up-to-date and secure. Some companies in the Automotive Over the Air market include Airbiquity, Aptiv, Bosch, Continental, Harman, and Microsoft. Show Less Read more