Dry Pasta, Dough, and Flour Mixes Global Market Report 2024

The dry pasta, dough, and flour mixes market size has grown strongly in recent years. It will grow from $122.14 billion in 2023 to $130.36 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth observed during the historic period can be attributed to several factors, including changing consumer lifestyles and busy schedules, a heightened interest in diverse and international cuisines, increased awareness of health and nutrition, a preference for convenient and easy-to-prepare meals, and the impact of globalization and cultural exchange.

The dry pasta, dough, and flour mixes market size is expected to see strong growth in the next few years. It will grow to $164 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The anticipated growth in the forecast period can be attributed to the increasing demand for gluten-free and specialty products, a heightened focus on sustainability and ethical sourcing, evolving consumer taste preferences with an emphasis on flavor innovation, the promotion of homemade cooking trends through marketing, and the expanding presence of e-commerce platforms. Major trends expected in the forecast period encompass the expansion of product offerings, the integration of digitalization in marketing and distribution, the emphasis on clean label and transparency, innovations in packaging, and a focus on culinary exploration and fusion.

The increasing demand for bakery products is anticipated to drive the expansion of the dry pasta, dough, and flour mixes market. Bakery products encompass a variety of food items produced through different leavening methods, including yeast-raised, chemical leavening, air leavening, and partial leavening, such as bread, cake, pastry, and biscuits. The rising need for dry pasta, dough, and flour mixes is fueled by the growing adoption of sophisticated bakery systems, advanced designs, and innovative commercial bakery equipment utilized in their production. These advancements enhance product taste, texture, and durability. For instance, as per the Interreg Atlantic Area in November 2021, the European bakery products market accounted for $226 billion in 2020, projected to grow by over 3% by 2025. The European market holds the largest share at 41%, followed by Asia at 27% in the global bakery products market. Thus, the increased demand for bakery products drives the growth of the dry pasta, dough, and flour mixes market.

The surge in health-conscious choices is poised to propel the growth of the dry pasta, dough, and flour mixes market. Health-conscious choices encompass decisions and actions aimed at promoting overall well-being and maintaining a healthy lifestyle. The use of dry pasta, dough, and flour mixes presents a convenient and versatile option for preparing nutritious and well-balanced meals. For instance, according to the 2022 Food and Health Survey by the International Food Information Council in 2022, there was a notable increase in dietary consciousness among Americans, with 52% adhering to a specific diet or eating pattern. This demonstrates a significant rise compared to the preceding years, which reported figures of 39% in 2021 and 43% in 2020. Hence, the rise in health-conscious choices drives the dry pasta, dough, and flour mixes market.

Product innovation emerges as a prominent trend fueling the dry pasta, dough, and flour mixes market. Major companies operating in this sector are focused on developing innovative products to maintain their competitive edge. For instance, in September 2022, Angel Yeast, a China-based food processing company, introduced Angel Premium Dry Yeast, a premium dry yeast designed to address baking challenges in the bakery industry. These innovative dry yeasts are adaptable, stable, and meet the latest standards in the baking industry. A key feature of this dry yeast is its resistance to high sugar, cold shock, weak organic acids, and strong osmotic pressure, catering to the evolving needs of the baking sector.

Leading companies in the dry pasta, dough, and flour mixes market are committed to introducing new products, aiming to enhance their offerings to customers. For instance, in March 2023, GOODLES, a US-based manufacturer specializing in macaroni and cheese products, unveiled a fresh line of dry pasta items such as Lucky Penne (Penne), Loopdy-Loos (Cavatappi), and Curveballs (Pipette). These products boast a well-balanced nutritional profile, including 10g of protein, 7g of fiber enriched with prebiotics, and 21 nutrients derived from plant sources. They intend to distinguish themselves in the pasta market by presenting consumers with a healthier option.

In January 2021, Barilla G. e R. Fratelli S.p.A., an Italian pasta producer, acquired Ebro Foods’s Catelli dry pasta business in Canada for $128.6 million. This strategic acquisition by Barilla is geared towards expanding its presence in North America. Ebro Foods, S.A., a food processing company and dry pasta producer based in Spain, held the Catelli dry pasta business, which now becomes a part of Barilla's operations, enabling the Italian company to strengthen its market position in Canada and further its growth in the North American market.

Major companies operating in the dry pasta, dough, and flour mixes market report are Nestlé S.A., Barilla G. e R. Fratelli S.p.A., Buitoni Food Company, Agnesi S.p.A., New World Pasta Company, Unilever Plc., F.lli De Cecco di Filippo Fara San Martino S.p.A., Kraft Heinz Company, Annie's Homegrown Inc., Martelli Luigi S.r.l., Vermicelli, Mueller's Pasta, Creamette, Nippon Food Co. Ltd., Puratos Group NV, Rikevita Food d.o.o., General Mills Inc., American Italian Pasta Company, TreeHouse Foods Inc., Dakota Specialty Milling Inc., Hodgson Mill Inc., J.M. Smucker Company, Hain Celestial Group Inc., Clorox Company, Hershey Company, Kellogg Company, The Coca-Cola Company, Procter & Gamble Company, Campbell Soup Company, J.R. Simplot Company, The Mosaic Company, Andersons Inc., The Scoular Company, Archer Daniels Midland Company.

North America was the largest region in the dry pasta, dough, and flour mixes market in 2023. The regions covered in the dry pasta, dough, and flour mixes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the dry pasta, dough, and flour mixes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary sources for dry pasta, dough, and flour mixes include wheat, rice, multi-grain, and others. Wheat sources involve wheat flour, where wheat is ground into a powder suitable for human consumption. These products come in various categories, including gluten-free and conventional, and are distributed through supermarkets, conventional stores, online retail, and other channels.

The dry pasta, dough, and flour mix market research report is one of a series of new reports that provides dry pasta, dough, and flour mixes market statistics, including dry pasta, dough, and flour mixes industry global market size, regional shares, competitors with dry pasta, dough, and flour mixes market share, detailed dry pasta, dough, and flour mixes market segments, market trends, and opportunities, and any further data you may need to thrive in the dry pasta, dough, and flour mixes industry. This dry pasta, dough, and flour mixes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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