Dry Pasta, Dough, and Flour Mixes Market Report 2025

The dry pasta, dough, and flour mixes market size has grown strongly in recent years. It will grow from $129.34 billion in 2024 to $137.56 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to changing consumer lifestyles and busy schedules, rising interest in diverse and international cuisines, increased awareness of health and nutrition, preference for convenient and easy-to-prepare meals, globalization and cultural exchange.

The dry pasta, dough, and flour mixes market size is expected to see strong growth in the next few years. It will grow to $175.63 billion in 2029 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to growing demand for gluten-free and specialty products, focus on sustainability and ethical sourcing, evolving consumer taste preferences and flavor innovation, marketing and promotion of homemade cooking trends, expansion of e-commerce platforms. Major trends in the forecast period include expansion of product offerings, digitalization in marketing and distribution, clean label and transparency, packaging innovations, culinary exploration and fusion.

The increasing demand for bakery products is anticipated to drive the growth of the dry pasta, dough, and flour mixes market in the future. Bakery products encompass food items produced through various leavening methods, including yeast-raised, chemical leavening, air leavening, and partial leavening, and include bread, cakes, pastries, and biscuits. The demand for dry pasta, dough, and flour mixes is spurred by the rising adoption of advanced bakery systems, innovative designs, and state-of-the-art commercial bakery equipment that enhance the taste, texture, and durability of these products. For instance, in November 2023, a report from Agriculture and Agri-Food Canada (AAFC), a federal agriculture regulator in Canada, revealed that the U.K. is the second-largest global market for baked goods, with imports amounting to US$3.6 billion and totaling 1.1 billion kilograms. Among these imports, Canada ranked as the ninth-largest supplier to the U.K., capturing a 1.3% market share, with imports valued at US$45.9 million and weighing 11.6 million kilograms. Therefore, the growing demand for bakery products is fueling the growth of the dry pasta, dough, and flour mixes market.

The surge in health-conscious choices is poised to propel the growth of the dry pasta, dough, and flour mixes market. Health-conscious choices encompass decisions and actions aimed at promoting overall well-being and maintaining a healthy lifestyle. The use of dry pasta, dough, and flour mixes presents a convenient and versatile option for preparing nutritious and well-balanced meals. For instance, according to the 2022 Food and Health Survey by the International Food Information Council in 2022, there was a notable increase in dietary consciousness among Americans, with 52% adhering to a specific diet or eating pattern. This demonstrates a significant rise compared to the preceding years, which reported figures of 39% in 2021 and 43% in 2020. Hence, the rise in health-conscious choices drives the dry pasta, dough, and flour mixes market.

Product innovation emerges as a prominent trend fueling the dry pasta, dough, and flour mixes market. Major companies operating in this sector are focused on developing innovative products to maintain their competitive edge. For instance, in September 2022, Angel Yeast, a China-based food processing company, introduced Angel Premium Dry Yeast, a premium dry yeast designed to address baking challenges in the bakery industry. These innovative dry yeasts are adaptable, stable, and meet the latest standards in the baking industry. A key feature of this dry yeast is its resistance to high sugar, cold shock, weak organic acids, and strong osmotic pressure, catering to the evolving needs of the baking sector.

Leading companies in the dry pasta, dough, and flour mixes market are committed to introducing new products, aiming to enhance their offerings to customers. For instance, in March 2023, GOODLES, a US-based manufacturer specializing in macaroni and cheese products, unveiled a fresh line of dry pasta items such as Lucky Penne (Penne), Loopdy-Loos (Cavatappi), and Curveballs (Pipette). These products boast a well-balanced nutritional profile, including 10g of protein, 7g of fiber enriched with prebiotics, and 21 nutrients derived from plant sources. They intend to distinguish themselves in the pasta market by presenting consumers with a healthier option.

In November 2022, M.Dias Branco, a Brazil-based company involved in the manufacturing, marketing, and distribution of biscuits, pasta, cakes, snacks, wheat flour, margarine, and vegetable shortening, acquired Alimentos Las Acacias for an undisclosed amount. This acquisition aims to diversify the company’s revenue in a different currency and expand the global presence of Las Acacias, while also boosting the distribution of brands already present in Uruguay. Alimentos Las Acacias is an Uruguay-based company that offers a variety of grocery products, including dry pasta.

Major companies operating in the dry pasta, dough, and flour mixes market include Nestlé S.A., Barilla G. e R. Fratelli S.p.A., Buitoni Food Company, Agnesi S.p.A., New World Pasta Company, Unilever Plc., F.lli De Cecco di Filippo Fara San Martino S.p.A., Kraft Heinz Company, Annie's Homegrown Inc., Martelli Luigi S.r.l., Vermicelli, Mueller's Pasta, Creamette, Nippon Food Co. Ltd., Puratos Group NV, General Mills Inc., American Italian Pasta Company, TreeHouse Foods Inc., Dakota Specialty Milling Inc., Hodgson Mill Inc., J.M. Smucker Company, The Scoular Company, Archer Daniels Midland Company.

North America was the largest region in the dry pasta, dough, and flour mixes market in 2024. The regions covered in the dry pasta, dough, and flour mixes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the dry pasta, dough, and flour mixes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Dry pasta is a culinary product made by combining semolina flour with water, typically excluding eggs, and then pressing the mixture through molds before cutting it into various pasta shapes. Its firm texture and resilience make it well-suited for robust recipes such as ragu sauces, soups, and casseroles. Dough, on the other hand, is a mixture of flour with water, sometimes including yeast, oil, or sugar, prepared for baking. It serves as the foundation for various baked goods such as pizzas, pretzels, beignets, and bread. Flour mixes are culinary products where flour acts as the base and is combined with liquid, sugar, butter, assorted fruits, and leavening agents. These mixes find application in a range of baked, fried, or steamed food products.

The primary sources for dry pasta, dough, and flour mixes include wheat, rice, multi-grain, and others. Wheat sources involve wheat flour, where wheat is ground into a powder suitable for human consumption. These products come in various categories, including gluten-free and conventional, and are distributed through supermarkets, conventional stores, online retail, and other channels.

The dry pasta, dough, and flour mix market research report is one of a series of new reports that provides dry pasta, dough, and flour mixes market statistics, including dry pasta, dough, and flour mixes industry global market size, regional shares, competitors with dry pasta, dough, and flour mixes market share, detailed dry pasta, dough, and flour mixes market segments, market trends, and opportunities, and any further data you may need to thrive in the dry pasta, dough, and flour mixes industry. This dry pasta, dough, and flour mixes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The dry pasta, dough, and flour mixes market consists of sales of instant pasta, non-instant pasta, pastry mixes, bread mixes, and batter mixes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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