Primary School Market Report 2025

The primary school market size has grown rapidly in recent years. It will grow from $752.17 billion in 2024 to $828.25 billion in 2025 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to population growth, government education policies, societal importance of education, urbanization trends, economic development.

The primary school market size is expected to see strong growth in the next few years. It will grow to $1.16 trillion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to global education goals, government investments in education, societal awareness of education benefits, technological integration in education, demographic changes. Major trends in the forecast period include social and emotional learning (SEL), global citizenship education, hybrid learning models, assessment innovation, parental involvement and communication, focus on well-being and mental health.

Government initiatives and schemes aimed at supporting education are anticipated to drive the growth of the primary school market in the coming years. These initiatives enhance school accessibility, provide financial assistance, focus on teacher training, offer free education programs, invest in infrastructure development, integrate technology, promote inclusive education, implement nutrition programs, enforce quality standards, and engage communities. Collectively, these efforts foster a supportive environment for the expansion and improvement of the primary education sector. For instance, in December 2023, the Ministry of Education of the People's Republic of China reported that national spending on education reached $868.31 billion (RMB 6.132 trillion) in 2022, reflecting a 5.97% increase from the previous year. Therefore, government initiatives and schemes are driving the growth of the primary school market.

The increasing awareness of education among the populace is expected to drive the growth of the primary school market. Heightened awareness leads to higher enrollment rates, fostering a demand for quality education, emphasizing the significance of early childhood education, recognizing the link between education and economic opportunities, and encouraging community engagement. In the fiscal year 2022, according to the Ministry of Education in India, school enrollment reached 265 million children, with an additional 1.94 million children enrolled in Primary to Higher Secondary levels. The total enrollment of Children with Special Needs (CWSN) in FY22 reached 2.27 million, reflecting a 3.3% increase compared to 2.19 million in FY21. Thus, increasing awareness about education is a driving force behind the growth of the primary school market.

Technological advancement emerges as a key trend gaining popularity in the primary school market. Major companies in the primary school market are concentrating on developing new technological solutions to strengthen their positions. For instance, in May 2022, Tata Class Edge, an India-based company, and the Furtados School of Music, an India-based music company, collaborated to enhance the educational experience in schools through the use of technology and music. This collaboration aims to increase the accessibility of music teaching techniques by combining the expertise and resources of TATA Class Edge in the K-12 educational industry with Furtados School of Music.

Major companies in the primary school market are developing new curricula to secure a competitive edge. Curriculum refers to the planned set of courses, content, and learning experiences designed to achieve specific educational goals or outcomes. For instance, in February 2022, Billabong High International School, an India-based educational institution, launched a revamped primary school curriculum called BHIS 2.0. This curriculum focuses on four core pillars, Design thinking, Social-emotional learning, 21st-century skills, and Enquiry-based learning. BHIS 2 aims to provide early exposure to 21st-century skills, global perspectives, and innovative problem-solving methods, aligning with the school's goal to foster independent and confident thinking among students. The curriculum also introduces a new digital learning ecosystem, 'ARGUS,' emphasizing personalized learning and meaningful engagement in line with the New Education Policy.

In February 2024, Kido International, a UK-based network specializing in future-focused early childhood education, acquired Amelio Early Education for an undisclosed sum. This acquisition is intended to broaden Kido's reach in India and strengthen its position in the early childhood education market by utilizing Amelio’s established network of 30 centers. This strategic initiative aims to combine Kido’s award-winning pedagogy with Amelio's local expertise, positioning Kido as a leading provider of premium early childhood education and care in the country. Amelio Early Education is an India-based operator of preschools and daycare facilities.

Major companies operating in the primary school market include Pearson plc, Cengage Learning India Pvt. Ltd., Stride Inc., Blackboard Inc., Tata Class Edge, D2L Corporation, NextEducation India Pvt. Ltd., TAL Education Group, Hailiang Education Group, Bright Horizon, McGraw-Hill Education, Houghton Mifflin Harcourt, Educomp Solutions Ltd., Scholastic Corporation, Benesse Corporation, GEMS Education, Nord Anglia Education, Kumon Institute of Education, The Learning Experience, Zaner-Bloser Inc., Educational Initiatives Pvt. Ltd., K12 Inc., Ambow Education Holding Ltd., Primrose Schools.

Asia-Pacific was the largest region in the primary school market in 2024 and is expected to be the fastest-growing region in the primary school market report during the forecast period. The regions covered in the primary school market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the primary school market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A primary school is an educational institution where children acquire fundamental skills necessary to prepare them for life, employment, and active citizenship. It typically includes the initial year of formal education, which may consist of kindergarten in some countries or the first grade in others. Primary school provides academic courses and related coursework to elementary school students, covering grades from kindergarten through fifth grade.

The main types of primary schools include public, private, and online institutions. Public schools are those that teach students at the secondary level for a fee, maintaining financial and administrative independence from the public education system. Primary schools may operate through different deployment modes, such as cloud-based or on-premise systems. The fee structures for primary schools vary and can be categorized as low-income, medium-income, or high-income.

The primary school market research report is one of a series of new reports that provides primary school market statistics, including primary school industry global market size, regional shares, competitors with a primary school market share, detailed primary school market segments, market trends and opportunities, and any further data you may need to thrive in the primary school industry. This primary school market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The primary school market consists of revenues earned by entities by providing education in junior school, elementary school, or grade school. The market value includes the value of related goods sold by the service provider or included within the service offering. The primary school market also includes sales of tablet and laptop which are used in providing educational services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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