Thailand Sports Broadcasting Media Landscape

The Thailand Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Thailand today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

IPTV is expected to surpass cable TV and DTH in 2025 to become the leading pay-TV technology, growing from 1.5 million subscriptions in 2022 to 5.4 million in 2027, at a five-year CAGR of 29.7%.

Pay-TV household penetration in Thailand was 28.8% in 2022. Pay-TV household penetration will increase to 36.5% in 2027, mainly driven by strong growth in IPTV subscriptions and a continued rise in the DTH subscriber base, albeit at a slower rate.
4G technology held an estimated 78.2% share of total mobile subscriptions in 2022. However, its share will decline drastically during the forecast period to 20.6% in 2027, due to subscriber migration from 4G to 5G networks.

Fiber held the largest share in 2022, accounting for 83.8% of residential broadband lines, and will continue to remain the dominant broadband technology during the 2022-2027 forecast period.

Scope

• By the end of 2022, an estimated 8.1 million subscribers used pay-TV services in Thailand, an increase of 595,000 from 2021
• Total mobile subscriptions in Thailand reached an estimated 101.4 million in 2022. Over the next five years, total mobile subscriptions will grow at a CAGR of 3.7% with mobile network operators (MNOs) adding a combined 20.3 million subscriptions and bringing the country's total mobile subscriptions to 121.7 million in 2027
• Smartphone subscription penetration of population reached 113.3% in 2022 and will increase to 125.7% over the forecast period. This is due to smartphone subscriptions expected to grow from 80.4 million in 2022 to 90.2 million by the end of 2027
• Fixed broadband penetration of households will increase from an estimated 33.2% in 2022 to 48.0% by the end of 2027. This is due to residential fixed broadband subscriptions expected to grow from 9.4 million in 2022 to 14.7 million by the end of 2027

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Thailand television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies
• Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Thai pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares
• With 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.