'Finland Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Finnish market.
The number of live births in Finland declined by 6.3% during 2016-22, reaching 49,500 in 2022. This resulted in a baby population of 145,500 in 2022. The GDP of Finland grew by 1.9% in 2022, owing to the favorable economic conditions, while consumer price inflation stood at 7.5%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 3.5% during 2016-22. In volume terms, sales grew in 2022 registering a CAGR of 1.6% during 2016-22. Baby wet meals and other remained the largest category in value terms with over 65% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Hero were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 75% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Finland. However, the market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 5.7%.
The number of live births in Finland declined by 6.3% during 2016-22, reaching 49,500 in 2022. This resulted in a baby population of 145,500 in 2022. The GDP of Finland grew by 1.9% in 2022, owing to the favorable economic conditions, while consumer price inflation stood at 7.5%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 3.5% during 2016-22. In volume terms, sales grew in 2022 registering a CAGR of 1.6% during 2016-22. Baby wet meals and other remained the largest category in value terms with over 65% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Hero were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 75% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Finland. However, the market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 5.7%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel
- Future projections considering various trends which are likely to affect the industry
Scope
- Value sales of baby food increased from EUR85.7 million ($94.9 million) in 2016 to EUR105.1 million ($110.7 million) in 2022, at a compound annual growth rate (CAGR) of 3.5%
- In volume terms, the sector grew from 8.98 million kg in 2016 to 9.9 million kg in 2022, registering a CAGR of 1.6%
- Value sales of baby milks grew from EUR16 million ($17.7 million) in 2016 to EUR18.4 million ($19.4 million) in 2022, registering a CAGR of 2.4% during this period
- Baby cereals & dry meals volumes increased from 1.08 million kg in 2016 to 1.14 million kg in 2022, recording a CAGR of 0.9%
- Value sales of the baby wet meals & other category rose from EUR52.7 million ($58.4 million) in 2016 to EUR66.8 million ($70.4 million) in 2022, at a CAGR of 4%
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Executive Summary
- Part 1: Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Finland Compared and Other Leading Countries in Western Europe
- PCC and PCE of Finland Compared with Global and Western European Markets
- Part 2: Background
- Births
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Part 3: Overview
- Finland Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Part 4: Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Part 5: Production and Trade
- Imports
- Exports
- Part 6: Distribution
- Channel Share Analysis
- Baby Food Retailing
- Part 7: Economic Background
- GDP Growth and Inflation
- Part 8: Prospects and Forecasts
- Future Trends
- Part 9: Definitions
- Part 10: Appendix
- Methodology
- About the Publisher
- Birth & population trends, 2008-28
- Births by region, 2013-21
- Family structure, 2016-21
- Births by age of mother, 2010 and 2015-21
- Number of women of childbearing age by age group, 2010, 2015-21, and 2025
- Trends in working women, 2010-22
- Employment rates among women with children aged up to three years, 2006-11
- Incidence of exclusive breastfeeding, 1995, 2000, 2005, and 2010
- Incidence of overall breastfeeding, 1995, 2000, 2005, and 2010
- Incidence of extra food intake, 1995, 2005, and 2010
- Leading categories (value and volume), 2022
- Baby food: manufacturer shares, value & volume, %, 2016-22
- Baby food: manufacturer shares by category, %, 2022
- Baby milks: SKUs by pack type, 2022
- Baby milks: SKUs by pack size, 2022
- Baby milks: brand price positioning analysis, 2022
- Baby milks: manufacturer shares, value & volume, %, 2016-22
- Baby milks: manufacturer & brand shares, value %, 2016-22
- Baby milks: manufacturer & brand shares, volume %, 2016-22
- Baby cereals & dry meals: SKUs by pack type, 2022
- Baby cereals & dry meals: SKUs by pack size, 2022
- Baby cereals & dry meals: brand price positioning analysis, 2022
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
- Baby wet meals & other: SKUs by pack type, 2022
- Baby wet meals & other: SKUs by pack size, 2022
- Baby wet meals & other: brand price positioning analysis, 2022
- Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
- Baby milks & cereals: trends in imports, 2014-21
- Imports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in imports, 2014-21
- Imports of other baby food by country of origin, 2019-21
- Baby milks & cereals: trends in exports, 2014-21
- Exports of baby milks & cereals by country of destination, 2019-21
- Other baby food: trends in exports, 2014-21
- Exports of other baby food by country of destination, 2019-21
- Change in distribution share, 2016-22
- Baby food: sales by outlet type, % value, 2016-22
- Baby food: sales by type of food & outlet type, % value, 2022
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2008-28
- Baby food: market value, current prices ($ million), 2016-22
- Baby food: market value, constant prices, 2016-22
- Baby food: market volume, million kg, 2016-22
- Baby food: per capita expenditure, current prices ($), 2016-22
- Baby food: per capita expenditure, constant prices, 2016-22
- Baby food: per capita consumption, kg, 2016-22
- Baby milks: category segmentation, value & volume, 2016-22
- Baby food: market value forecasts, current prices ($ million), 2022-28
- Baby food: market value forecasts, constant prices, 2022-28
- Baby food: market volume forecasts, million kg, 2022-28
- Baby food: per capita expenditure forecasts, current prices ($), 2022-28
- Baby food: per capita expenditure forecasts, constant prices, 2022-28
- Baby food: per capita consumption forecasts, kg, 2022-28
- Exchange rates: LCU per $, 2016-22
- Exchange rates: LCU per $, 2023-28
- SKUs allocation by product type
- Finland’s value and volume shares in the global and Western Europe baby food sectors, 2022-27
- Finland compared with the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison - Finland, Western Europe, and global, 2017-27
- PCE* comparison - Finland, Western Europe, and global, 2017-27
- Baby food: sector size (value), 2016-22
- Baby food: sector size (volume), 2016-22
- Market size and growth analysis by value and volume, baby food sector, 2016-28
- Baby food: manufacturer shares, value %, 2022
- Baby food: manufacturer shares, volume %, 2022
- Baby food: manufacturer shares by category, % value, 2022
- Market size and growth analysis by value and volume, baby milks category, 2016-28
- Baby milks: per capita expenditure & consumption, 2016-22
- Baby milks: per capita expenditure & consumption by age group, 2016-22
- Baby milks: segmentation, value, and volume, 2016-22
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
- Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
- Baby wet meals & other: per capita expenditure & consumption, 2016-22
- Share of key distribution channels (in value terms) - baby food, 2022
- Key distribution channel share by category (in value terms), 2022
- GDP at current prices (EUR billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Hero
- Danone
- The Hain Celestial Group
- Valio
- HiPP
