Drinkable Yogurt Market Overview, 2023-28

Drinking yoghurt is most often consumed as a recreational, nutritious drink or as a snack to replace highly sugary or calorically dense foods and desserts. Yoghurt drinks offer a nutritious and healthy snacking option for health-conscious consumers looking for healthier foods and beverages to increase their intake of important nutrients. Drinking yoghurt is frequently used as a nutritional supplement to improve health and prevent various diseases, as yoghurt drinks can help improve immunity. Because they contain a wide range of nutrients and proteins that the body needs without a lot of fat, yoghurt drinks are regarded as a good dietary beverage for losing weight and increasing protein requirements for workouts and exercises. They contain a lot of vitamins, calcium, and trace minerals like potassium, phosphorus, magnesium, and calcium. The protein content of yoghurt drinks, which is approximately 12 grammes per 200 grammes, is another important aspect. Additionally, probiotics, which are present in the majority of yoghurt drinks, have the potential to improve digestive health by reducing the signs and symptoms of common gastrointestinal conditions like constipation, diarrhoea, and bloating. During the forecast period, the drinking yoghurt market is expected to be driven by the aforementioned major health benefits. The increasing focus on health and wellness, coupled with the perception of yoghurt as a nutritious and probiotic-rich food, has been a major driver for the growth of the drinkable yoghurt market globally. Consumers are seeking convenient and healthier beverage options, driving the demand for drinkable yoghurt as an on-the-go snack or meal replacement.

According to the research report, Global Drinkable Yoghurt Market Overview, 2023-28, the global market for drinkable yoghurt is anticipated to cross USD 74.66 billion, increasing from USD 52.96 billion in 2022. The market is expected to grow at a CAGR of 6.00% by 2023-2028. The busy lifestyles of modern consumers have led to an increased demand for convenient and portable food options. Drinkable yoghurt offers a convenient and easy-to-consume format that can be enjoyed on-the-go, making it appealing to time-pressed individuals looking for a healthy snack or meal replacement. Effective marketing campaigns and promotional strategies by manufacturers have played a significant role in driving the demand for drinkable yoghurt. Companies often highlight the health benefits, convenience, and versatility of drinkable yoghurt through advertisements, social media, and other marketing channels, creating consumer awareness and influencing purchasing decisions. Based on the category segment, which includes dairy-based yoghurt and non-dairy-based or vegan yoghurt, at the global level, the dairy-based segment has the highest market share. Dairy-based yoghurt is known for its nutritional value, including its high protein content, calcium, vitamins, and other essential nutrients. It is often considered a wholesome and balanced food option, which contributes to its popularity among health-conscious consumers. Furthermore, dairy-based yoghurt has a long history and is deeply rooted in many cultures worldwide. It is a traditional food consumed in various forms and has been integrated into culinary traditions and recipes. This familiarity and cultural acceptance contribute to the dominance of dairy-based drinkable yoghurt. The dairy industry has invested significantly in research and development, leading to advancements in processing techniques, product formulations, and flavours. These innovations have further enhanced the quality, taste, and variety of dairy-based drinkable yoghurt, attracting consumer interest and loyalty.

Based on the types of segments, which include flavoured and plain, at the global level, the flavoured segment has the highest market share due to the fact that flavoured drinkable yoghurt offers a wide range of delicious and enjoyable taste options. By incorporating flavours such as fruit, vanilla, chocolate, and various other combinations, flavoured drinkable yoghurt provides a pleasant and indulgent experience for consumers. The taste appeal attracts individuals of different age groups and preferences. Flavoured drinkable yoghurt allows for a diverse range of options and customization. Consumers can choose from an assortment of flavours to suit their preferences and cravings. The availability of different fruit flavours, exotic combinations, and innovative taste profiles adds to the appeal and keeps consumers engaged. Flavoured drinkable yoghurt can be formulated to offer a balance between taste and nutritional benefits. Many flavoured variants are enriched with vitamins, minerals, and other functional ingredients to provide added health benefits. For example, the addition of fruits can enhance the antioxidant content, while the inclusion of probiotics can contribute to gut health. Based on the packaging types, the segment includes cups, bottles, Tetra Packs, and pouches. At a global level, the cup segment is leading the market.

Based on the distribution channel, it includes supermarkets, hypermarkets, convenience stores, specialty stores, online stores, and others. At the global level, hypermarkets and supermarkets play a huge role in distribution channels; they have the highest market share at the global level. In the future, the online segment is expected to grow at the highest CAGR rate. Based on the report, the regions covered in this report are North America, South America, Europe, Asia Pacific, and the Middle East and Africa. In 2022, the Asia Pacific region will be the leading drinkable yoghurt market. The Asia-Pacific region is home to a significant population, including emerging economies such as China and India. The sheer size of the consumer base in this region contributes to the overall consumption and market growth of drinkable yoghurt. The rapid economic growth in countries like China, India, and Southeast Asian nations has led to an increase in disposable income among consumers. As a result, consumers are more willing to spend on convenient and healthier food and beverage options, including drinkable yoghurt.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Drinkable Yogurt market with its value and forecast along with its segments
• Region-wise Drinkable Yogurt market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Category

• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Packaging types

• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.