South America Drinkable Yogurt Market Outlook, 2028

The South American drinkable yoghurt market has been experiencing steady growth in recent years. South America has a rich culinary heritage with diverse flavours and ingredients. Traditional fruits and flavours often find their way into drinkable yoghurt products, catering to the region's preference for familiar and culturally significant tastes. For example, tropical fruits like mango, passion fruit, guava, and pineapple are commonly used in drinkable yoghurt formulations. South American consumers are showing a growing interest in functional drinkable yoghurt products. These include yoghurts fortified with probiotics, vitamins, minerals, and other beneficial ingredients that promote digestive health, boost immunity, and enhance overall well-being. As consumers in South America become more health-conscious, there is a growing demand for nutritious and functional food products. This presents an opportunity for drinkable yoghurt manufacturers to develop products that promote digestive health, offer added nutritional benefits, and cater to specific dietary needs. South America has a diverse consumer base with varying preferences and dietary requirements. Manufacturers can tap into specific consumer segments, such as health-conscious individuals, fitness enthusiasts, or those with specific dietary restrictions, by developing targeted drinkable yoghurt products that cater to their unique needs. Yoghurt is most frequently used as a snack to substitute overly sweet or calorie-dense dishes and desserts or as a leisurely healthy drink. For customers searching for more nutritional snacks and drinks to enhance their consumption of essential nutrients, yoghurt drinks are a filling and healthful solution.

According to the research report, South America Drinkable Yoghurt Market Outlook, 2028, the South America Drinkable Yoghurt market is anticipated to add over USD 1.54 billion in market size from 2023 to 2028. In South America, consumers are placing an increasing emphasis on health and wellness. Drinkable yoghurt, with its perceived health benefits and probiotic content, aligns well with people's preferences as they seek healthier food options. The drinkable yoghurt market is expanding because consumers are looking for foods that are both nutritious and useful. Consumers in South America are increasingly focused on maintaining a healthy lifestyle and paying attention to their nutrition. Drinkable yoghurt offers various health benefits, including probiotics that promote gut health and boost the immune system. It is also a good source of vitamins, minerals, and proteins, making it an attractive option for those seeking nutritious and functional beverages. South America is not immune to global food trends, and the popularity of drinkable yoghurt reflects this influence. As global markets embrace drinkable yoghurt as a healthy and convenient beverage, South American consumers are also adopting this trend and incorporating it into their daily routines. Based on the categories, which include dairy-based yoghurt and non-dairy-based or vegan yoghurt, in South America, dairy-based yoghurt has the highest market share. In the future, the non-dairy-based segment is expected to grow at the highest CAGR rate. South America, like many regions around the world, is experiencing a growing interest in plant-based diets. This is driven by various factors, such as health consciousness, environmental concerns, and ethical considerations. Non-dairy-based drinkable yoghurt offers a suitable alternative for consumers who prefer to avoid dairy products or follow a vegan or lactose-free diet. Non-dairy-based drinkable yoghurt presents an opportunity for manufacturers to introduce innovative flavours and combinations that are not commonly found in dairy-based products. By incorporating regional fruits, spices, and herbs, manufacturers can cater to South American taste preferences and offer unique and appealing options to consumers. Drinkable yoghurt serves as an excellent ingredient for smoothies in the South American market. It provides a creamy texture and adds flavour and nutritional value to smoothies recipes. South American consumers often blend drinkable yoghurt with fresh fruits, vegetables, and other ingredients to create delicious and healthy smoothies.

There are several start-ups in the drinkable yoghurt market. Yorgus is a Brazilian start-up that produces a range of drinkable yoghurt products. They focus on offering healthy and nutritious options with various flavours and functional benefits, such as probiotics and added vitamins. Kefir do Stio is a Brazilian start-up that specialises in fermented dairy products, including drinkable kefir. They promote the health benefits of kefir, a probiotic-rich beverage, and offer different flavours and variations to cater to consumer preferences. Fattoria Del Sole is an Argentine start-up that produces organic dairy products, including drinkable yoghurt. They prioritise sustainability and environmentally friendly practises, and their products are made from organic milk sourced from their own dairy farm. Based on the types, which include flavoured and plain, in South America, flavoured drinkable yoghurt has the highest market share. South American consumers have a strong preference for flavoured food and beverages. Flavoured drinkable yoghurt offers a wide variety of appealing flavours, such as fruit, chocolate, vanilla, and tropical flavours, which cater to the diverse taste preferences of consumers in the region. Flavoured drinkable yoghurt provides a wide range of options and allows consumers to experiment with different flavours and combinations. Manufacturers in South America have responded to this demand by introducing new and innovative flavours, including local and exotic fruit flavours that resonate with regional taste preferences.

Based on the packaging types, there are cups, bottles, tetra packs, and pouches. In the South American market, the cup segment is leading the market. Plastic cups offer several advantages, including cost-effectiveness, durability, and ease of transportation. They are lightweight and can be easily sealed to maintain product freshness. Plastic cups also allow for attractive designs, branding, and labelling options, enhancing product visibility and consumer appeal on store shelves. Based on the distribution channel, it includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. Hypermarkets and supermarkets are leading the market, but in the future, the online segment is expected to grow at the highest CAGR rate. South America has been experiencing rapid growth in internet penetration, with a larger population gaining access to the internet and becoming familiar with online shopping. This expansion of internet connectivity provides a larger customer base for online retailers and makes it easier for consumers to explore and purchase products online, including drinkable yoghurt.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Drinkable Yogurt market with its value and forecast along with its segments
• Country-wise Drinkable Yogurt market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Category

• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Packaging types

• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.