South America Natural Cosmetics Market Outlook, 2028

The South American natural cosmetic market is a growing industry that focuses on the production and sale of cosmetics made from natural ingredients. Natural cosmetics are formulated with plant-based extracts, essential oils, minerals, and other organic materials, excluding synthetic chemicals and artificial additives. This segment has gained popularity in recent years due to increasing consumer awareness of the potential harmful effects of synthetic ingredients and a growing preference for sustainable and environmentally friendly products. The South American natural cosmetic market has been experiencing significant growth in recent years. Factors such as rising disposable incomes, changing consumer preferences, and increased awareness of the benefits of natural ingredients have contributed to this growth. Consumers in South America are increasingly seeking natural and organic products for their skincare, haircare, and personal care needs. Ingredients like aloe vera, argan oil, coconut oil, shea butter, and essential oils are commonly used in natural cosmetic formulations. South America is known for its rich biodiversity, and many natural cosmetic brands in the region utilise local and traditional ingredients in their formulations. Ingredients like Amazonian clay, cupuacu butter, yerba mate, and Andean quinoa are popular choices. Various countries in South America have regulations and certification standards in place to ensure the authenticity and quality of natural cosmetic products. For example, in Brazil, the Brazilian Association of Cosmetics, Toiletry, and Fragrance Industry (ABIHPEC) provide guidelines for natural and organic cosmetics.

According to the research report South America Natural Cosmetic Market Outlook, 2028, the market is anticipated to add USD 1.48 Billion in market size from 2023-28. Consumers in South America are becoming more aware of the potential harmful effects of synthetic chemicals commonly found in conventional cosmetics. They are actively seeking safer and healthier alternatives, which has led to a rise in demand for natural cosmetic products. The growing wellness and self-care movements are influencing consumer preferences towards natural products. Many consumers are adopting a holistic approach to health and well-being, seeking products that align with their overall lifestyle choices. Natural cosmetics, perceived as gentler and less harsh on the skin, are seen as part of a healthier and more balanced beauty regimen. Consumers in South America are becoming more aware of the potential harmful effects of synthetic chemicals commonly found in conventional cosmetics. They are actively seeking safer and healthier alternatives, which has led to a rise in demand for natural cosmetic products. Based on the product types, which include skin care, hair care, and colour cosmetics, skin care has the highest market share in the South America region. In the future, colour cosmetics will grow at the highest CAGR rate. Consumers in South America are becoming more conscious of the ingredients they apply to their skin, including colour cosmetics. There is a growing awareness of the potential harmful effects of synthetic dyes and chemicals commonly used in conventional colour cosmetics. As a result, consumers are actively seeking natural and organic alternatives, leading to an increased demand for natural-coloured cosmetics. South America is known for its vibrant culture, colourful traditions, and rich biodiversity. There is a strong affinity for vibrant and expressive colours in makeup products, reflecting the region's diverse cultural influences. Natural colour cosmetics that incorporate locally sourced ingredients, traditional pigments, and indigenous botanicals are appealing to consumers who appreciate their heritage and cultural identity.

There are several events and exhibitions that are held in South America. Naturaltech Brazil is a trade show that focuses on natural and organic products, including natural cosmetics. It takes place in Sao Paulo, Brazil, and features a wide range of exhibitors showcasing natural and organic products, including skincare, haircare, and body care products. Expo Belleza Natural is held in Bogotá, Colombia. This exhibition is dedicated to natural and organic beauty products. It brings together suppliers, manufacturers, distributors, and professionals from the beauty industry, including natural cosmetics. Bio Brazil Fair/Biofach America Latin is held in Sao Paulo, Brazil, and is the largest trade fair for organic products in Latin America. It includes a section dedicated to natural cosmetics, where companies can exhibit their products and connect with potential buyers and distributors. Eco Beauty Expo is located in Santiago, Chile. This trade show focuses on sustainable and eco-friendly beauty products, including natural cosmetics. It provides a platform for companies to showcase their natural beauty products and network with industry professionals. Expo Cosmetica Natural is an exhibition that takes place in Lima, Peru, and features a variety of natural and organic cosmetic products. It attracts exhibitors from different countries, showcasing their latest natural beauty innovations.

Based on the distribution channel, it includes specialty stores, convenience stores, hypermarkets, supermarkets, online, and other sales channels. In South America, specialty stores hold the largest market share for the natural cosmetic market in the region. There are some of the top specialty stores that offer natural cosmetic products in South America, like Mundo Verde, Farmacity, and La Parfumerie. In the future, the online segment will grow at the highest CAGR rate. South America has witnessed significant growth in internet penetration over the years. As more people gain access to the internet and become comfortable with online shopping, the e-commerce market expands, including the beauty and cosmetics sector. Online shopping offers convenience and accessibility to consumers. They can browse and purchase natural cosmetics from the comfort of their homes, avoiding the need to visit physical stores. This convenience factor has contributed to the growth of the online segment. In this report, women hold the highest market share. Based on the end user segment, which includes women, men, and children, the women segment covers the highest market share in the South America region for the natural cosmetic market. Women have shown a higher inclination and demand for natural cosmetic products compared to men. They are often more conscious of the ingredients used in beauty products and prioritise products that are perceived as healthier and more environmentally friendly. South American cultures often place significant importance on beauty and self-care, with women at the forefront of these practises. Natural cosmetics align with the growing trend of embracing a holistic and wellness-oriented approach to beauty, which appeals to women seeking products that promote overall well-being.

The cultural value placed on natural beauty and wellness in South America also contributes to the popularity of natural cosmetics. Many South American countries have a strong connection to nature and emphasise the importance of using products that are in harmony with the environment. This cultural mind-set aligns well with the principles of natural cosmetics, which prioritise the use of organic and plant-based ingredients. Moreover, the region's vibrant and colourful culture influences the aesthetics of natural cosmetics in South America. Traditional patterns, artwork, and indigenous symbols are often incorporated into packaging and marketing strategies, highlighting the cultural heritage and uniqueness of the products. Additionally, social media and increased access to information have played a significant role in promoting the adoption of natural cosmetics in South America. Influencers, bloggers, and beauty enthusiasts often share their experiences with natural products, creating a sense of community and encouraging others to explore natural alternatives.

Premium-based price range having the highest market share in the South America region, the price segment includes mass and premium, with the premium price segment holding the highest market share in this region. Consumers often associate premium-priced products with higher quality and better results. In the case of natural cosmetics, the premium price segment is likely to offer products made from carefully selected, high-quality natural ingredients, which are perceived to be more effective and beneficial for the skin. Premium-priced natural cosmetics often emphasise ethical and sustainable sourcing practises. Consumers who are willing to pay a higher price are often more conscious of the environmental impact and social responsibility associated with the production of cosmetics. Premium brands are more likely to invest in fair trade practises, organic farming, and environmentally friendly packaging, which align with the values of discerning consumers. There are several brands that offer natural cosmetic products at a premium price range, like Natura, L'Occitane au Bresil, Granado, and more.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Natural Cosmetic market with its value and forecast along with its segments
• Country-wise Natural cosmetic market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Product Type

• Skin Care
• Hair Care
• Color Cosmetic
• Other (Fragrances)

By Pricing Range

• Mass
• Premium

By End User

• Men
• Women
• Children

By Distribution channel

• Specialist Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.