UAE Digital Ad Spend Business and Investment Opportunities Databook - 50+ KPIs on Digital Ad Spend Market Size, Channel, Market Share, Type of Segment, Format, Platform, Pricing Model, Marketing Objective, Industry - Q1 2023 Update

According to the publisher, Digital Advertising Spend in the country are expected to grow by 8.2% on an annual basis to reach US$1,173.3 million in 2023.

Medium to long term growth story of Digital Advertising Spend in United Arab Emirates remains strong. Digital Advertising Spend adoption is expected to grow steadily over the forecast period, recording a CAGR of 8.1% during 2023-2027. The Digital Advertising Spend Value in the country will increase from US$1,084.3 million in 2022 to reach US$1,601.4 million by 2027.

The online ad spending industry is poised to record accelerated growth over the next five years in the United Arab Emirates. Factors such as the tech-savvy population, and increased internet and smartphone penetration rate in the region will keep driving more brands to increase their marketing spending on online channels, such as Social Media platforms and on-demand streaming services.

Over the last few years, Facebook and Instagram have been attracting the majority of the marketing dollars in the United Arab Emirates. However, the emergence of new digital entertainment channels such as streaming services, is expected to lead to a downfall in ad revenue for Meta over the next three to four years. Overall, the publisher maintains a robust growth outlook for the online ad spending industry in the United Arab Emirates.

Consumption of on-demand streaming content growing at a rapid rate among viewers in the Emirates

The popularity of on-demand video streaming services has been growing consistently in the United Arab Emirates. Ever since the pandemic outbreak, the number of viewers consuming content on streaming platforms has increased significantly.

• According to a report from Trade Desk and YouGov, 65% of the residents are streaming content daily on on-demand platforms in the Emirates. In fact, the residents are spending more time on streaming platforms than any other Social Media platform in the country. This demonstrates that advertisers can use streaming platforms to reach their targeted audience more effectively in the Emirates.

Going forward, 36% of the respondents said that they plan to spend more time on their cell phone devices. Consequently, smartphone devices are expected to gain more prominence among brands to reach their audiences from the short to medium-term perspective. This will drive more marketing dollars online compared to traditional advertising, thus aiding the growth of the market over the next three to four years.

Digital marketplaces launching online marketing campaigns to aid digital ad business in the Emirates

To promote their product and services and to reach the targeted audience more effectively, more and more businesses are increasing their online marketing dollars in the Emirati nation. For instance,

• In February 2023, Kinguin, one of the leading digital marketplaces globally, announced a major marketing campaign in collaboration with Dubai-based Medialinks. As part of the collaboration, the two firms have launched a marketing campaign for promoting the upcoming game Hogwarts Legacy. The marketing campaign launched by Kinguin and Medialinks includes Social Media advertising, influencer marketing, and other special contests.

From the short to medium-term perspective, the publisher expects more global and regional businesses to turn to digital channels to promote their products and services, amid the growing internet and smartphone penetration rate in the Emirati nation. This will keep aiding the growth of the online ad spending industry over the next three to four years.

The growing prominence of TikTok will drive market share away from Facebook and Google in the Emirates

TikTok continues to make big strides in the Social Media market by attracting millions of new users. The popularity of the Social Media platform has surged significantly in the Emirates. The trend is projected to further continue in the Emirati nation, as more and more Gen Z residents increase their usage of the Social Media platform.

The growing popularity among Social Media users means that more brands are expected to launch marketing and advertising campaigns on the platform, driving their dollars away from Facebook and Google. Over the next three to four years, the publisher expects the platform to lead the growth of the online ad spending industry in the United Arab Emirates.

As TikTok continues to rise up the rank in the Social Media segment, the competitive landscape in the ad business segment is also projected to grow significantly, leading to new ad product launches by Social Media platforms. In May 2023, TikTok announced the launch of an ad product that will give its premium content creators 50% of the total ad payout. This will make the platform more lucrative for creators, thereby driving more growth for TikTok from the short to medium-term perspective.

This report provides a detailed data-centric analysis of the Digital Ad Spend industry, covering market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of Digital Ad Spend market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunity by type of pricing model, platform (mobile and desktop/ laptop), and channels. In addition, it provides a snapshot of marketing objective and industry spend dynamics in UAE. KPIs in both value and share term help in getting in-depth understanding of end market dynamics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth data-centric analysis of Digital Ad Spend industry in UAE through 57 tables and 67 charts. Below is a summary of key market segments:

UAE Digital Ad Spend Market Size and Forecast

UAE Digital Ad Spend Market Size by Advertising Channel

• Television Advertising
• Print Advertising
• Radio Advertising
• Outdoor Advertising
• Online Advertising
• Direct Mail Advertising
• Event Sponsorship
• Others

UAE Digital Ad Spend Market Size by Online Ad Spend Market

• Search Engine Sites
• Ecommerce Sites
• News & Media Sites
• Social Media
• Gaming Platforms
• Forums & Classifieds
• Others

UAE Digital Ad Spend Market Size by Social Media Platform

• Line
• Facebook
• Instagram
• Twitter
• Tik Tok
• LinkedIn
• Others

UAE Digital Ad Spend Market Size by Gaming Platforms

• Digital Ad Spend Market Size Around Games Environment Ad Spend
• In Game Environment Ad Spend
• In Game Immersive Ad Spend
• Exclusive Advertising Games Spend

UAE Digital Ad Spend Market Size by Format & Media

• Video
• Display
• Email
• Influencer Marketing
• Blogging and Podcasting

UAE Digital Ad Spend Market Size by Platform

• Mobile
• Desktop and Laptop

UAE Digital Ad Spend Market Size by Pricing Model

• Cost Per Mile (CPM)
• Cost Per Click (CPC)
• Performance-Based Advertising
• Others

UAE Digital Ad Spend Market Size by Marketing Objective

• Branding
• Increase Traffic
• Direct Online Sales
• Lead Generation
• Product Launch

UAE Digital Ad Spend Market Size by Industry

• Technology
• Increase Travel & Hospitality
• FMCG
• Automotive
• Media & Entertainment
• Telecommunications
• Retail & Consumer Goods
• Business and Financial Services
• Pharmaceutical and Healthcare
• Public Sector
• Construction and Real Estate
• Education
• Home Appliances and Furniture
• Other Industries

Reasons to buy

• Gain a thorough understanding of the Digital Ad Spend market dynamics: Market opportunities, significant trends, and forecasting (2018-2028) are listed. To stay ahead of the curve, comprehend market trends using important KPIs like Value and Share.
• Insights by Industry: Evaluate new opportunities across multiple industries, and obtain market dynamics by industry in order to swiftly catch up with the latest and upcoming developments in Digital Ad Spend markets.
• Market-specific strategies: With our unique blend of quantitative forecasting and cutting-edge insights, we can identify growth sectors that are focused on particular opportunities and analyse market-specific risks as well as significant trends in the Digital Ad Spend industry.
• Through industry intelligence, forward-looking research of Digital Ad Spend market spend, and key opportunities in UAE, develop proactive and profitable company plans.