Saudi Arabia Digital Ad Spend Business and Investment Opportunities Databook - 50+ KPIs on Digital Ad Spend Market Size, Channel, Market Share, Type of Segment, Format, Platform, Pricing Model, Marketing Objective, Industry - Q1 2023 Update

According to the publisher, Digital Advertising Spend in the country are expected to grow by 8.2% on an annual basis to reach US$1,053.3 million in 2023.

Medium to long term growth story of Digital Advertising Spend in Saudi Arabia remains strong. Digital Advertising Spend adoption is expected to grow steadily over the forecast period, recording a CAGR of 8.1% during 2023-2027. The Digital Advertising Spend Value in the country will increase from US$973.1 million in 2022 to reach US$1,438.5 million by 2027.

Online ad spending is expected to grow at a steady rate in Saudi Arabia over the next five years. Personalized and targeted ad campaign tools offered by players are expected to drive more brands toward digital channels, thereby driving online ad spending in the Kingdom. Furthermore, the growing tech-savvy population and internet access will also support the industry growth from the short to medium-term perspective.

With the Kingdom planning to boost the tourism sector, spending on promotional campaigns to showcase the nation as the global and best travel destination will also aid online ad spending. Overall, the sector is poised for an accelerated growth trajectory in Saudi Arabia. Consequently, the publisher maintains a positive growth outlook for the online ad spending market over the next five years in the Kingdom.

Firms are forging strategic alliances to provide tools for brands to improve their marketing campaigns

To provide brands and businesses in Saudi Arabia with a powerful marketing tool, allowing them to develop a personalized ad campaign, firms are entering into strategic alliances in the Kingdom. For instance,

• In March 2023, Adform, one of the leading global advertising technology platforms, announced that the firm had entered into a strategic collaboration with Digiseg, the global provider of cookie and ID-free audience data. The collaboration will enable Adform's client to access audience data from Digiseg. This data, in turn, will enable marketers and advertisers to improve their advertising campaigns across different channels, including mobile.

As the competition continues to grow in the online advertising segment, the publisher expects more such strategic collaborations to take place in the Saudi Arabian market. This will subsequently aid innovation and market growth over the next three to four years in the Kingdom.

Authorities have banned non-Saudi residents from publishing ads on Social Media platforms

In 2022, the Saudi Arabian General Authority for Audiovisual Media announced a ban on non-Saudi residents and visitors from posting ads on Social Media platforms without having an appropriate license. Furthermore, the authorities have also announced a penalty of up to US$1.3 million and five-year prison for violators.

The announcement came after the authority monitored violations by several non-Saudi advertisers, which includes both residents and visitors. For influencers who partner with brands, it is necessary to obtain a license from the authorities. The license is only granted if the influencers are working under a commercial entity.

In 2021, a similar law was enacted in the United Arab Emirates, with Social Media influencers being ordered to get a license from the National Media Council, if they were to publish paid ads on their social accounts.

Saudi Arabia is expected to increase its online ad spending to boost the travel and tourism sector

The Kingdom of Saudi Arabia is seeking to diversify its economy from oil to become one of the top travel destinations globally. As a result, investment in developing infrastructure has grown significantly and the country has also increased its spending in the tourism sector substantially. Going forward, the publisher expects Saudi Arabia to increase its online ad spending to attract travelers from around the world.

• Saudi Arabia, in April 2023, tapped the Trip.com group for campaigns to promote tourism among Chinese residents. With the partnership, the Kingdom is seeking to draw 3.9 million Chinese visitors annually, every year by 2030. As part of the collaboration, the Saudi Tourism Authority and Trip.com are expected to launch marketing campaigns in different markets. Some of these markets include Australia, China, Indonesia, Japan, and Singapore. Ctrip, Travix, and Trip.com are the various platforms that will be used for attracting visitors from around the world.

From the short to medium-term perspective, Saudi Tourism Authority is expected to enter into more such strategic collaborations with travel platforms globally. This will aid the growth of the online ad spending industry in Saudi Arabia over the next three to four years.

This report provides a detailed data-centric analysis of the Digital Ad Spend industry, covering market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of Digital Ad Spend market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunity by type of pricing model, platform (mobile and desktop/ laptop), and channels. In addition, it provides a snapshot of marketing objective and industry spend dynamics in Saudi Arabia. KPIs in both value and share term help in getting in-depth understanding of end market dynamics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth data-centric analysis of Digital Ad Spend industry in Saudi Arabia through 57 tables and 67 charts. Below is a summary of key market segments:

Saudi Arabia Digital Ad Spend Market Size and Forecast

Saudi Arabia Digital Ad Spend Market Size by Advertising Channel

• Television Advertising
• Print Advertising
• Radio Advertising
• Outdoor Advertising
• Online Advertising
• Direct Mail Advertising
• Event Sponsorship
• Others

Saudi Arabia Digital Ad Spend Market Size by Online Ad Spend Market

• Search Engine Sites
• Ecommerce Sites
• News & Media Sites
• Social Media
• Gaming Platforms
• Forums & Classifieds
• Others

Saudi Arabia Digital Ad Spend Market Size by Social Media Platform

• Line
• Facebook
• Instagram
• Twitter
• Tik Tok
• LinkedIn
• Others

Saudi Arabia Digital Ad Spend Market Size by Gaming Platforms

• Digital Ad Spend Market Size Around Games Environment Ad Spend
• In Game Environment Ad Spend
• In Game Immersive Ad Spend
• Exclusive Advertising Games Spend

Saudi Arabia Digital Ad Spend Market Size by Format & Media

• Video
• Display
• Email
• Influencer Marketing
• Blogging and Podcasting

Saudi Arabia Digital Ad Spend Market Size by Platform

• Mobile
• Desktop and Laptop

Saudi Arabia Digital Ad Spend Market Size by Pricing Model

• Cost Per Mile (CPM)
• Cost Per Click (CPC)
• Performance-Based Advertising
• Others

Saudi Arabia Digital Ad Spend Market Size by Marketing Objective

• Branding
• Increase Traffic
• Direct Online Sales
• Lead Generation
• Product Launch

Saudi Arabia Digital Ad Spend Market Size by Industry

• Technology
• Increase Travel & Hospitality
• FMCG
• Automotive
• Media & Entertainment
• Telecommunications
• Retail & Consumer Goods
• Business and Financial Services
• Pharmaceutical and Healthcare
• Public Sector
• Construction and Real Estate
• Education
• Home Appliances and Furniture
• Other Industries

Reasons to buy

• Gain a thorough understanding of the Digital Ad Spend market dynamics: Market opportunities, significant trends, and forecasting (2018-2028) are listed. To stay ahead of the curve, comprehend market trends using important KPIs like Value and Share.
• Insights by Industry: Evaluate new opportunities across multiple industries, and obtain market dynamics by industry in order to swiftly catch up with the latest and upcoming developments in Digital Ad Spend markets.
• Market-specific strategies: With our unique blend of quantitative forecasting and cutting-edge insights, we can identify growth sectors that are focused on particular opportunities and analyse market-specific risks as well as significant trends in the Digital Ad Spend industry.
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