Global Digital Ad Spend Business and Investment Opportunities Databook - 75+ KPIs on Digital Ad Spend Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2023 Update

According to the publisher, Digital Advertising Spend in the world is expected to grow by 7.9% on an annual basis to reach US$770,279.8 million in 2023.

Medium to long-term growth story of Digital Advertising Spend in Global remains strong. Digital Advertising Spend adoption is expected to grow steadily over the forecast period, recording a CAGR of 7.8% during 2023-2027. The Digital Advertising Spend Value in the country will increase from US$713,600.0 million in 2022 to reach US$1,040,314.8 million by 2027.

The growing digital landscape, driven by new-age startups and rising internet penetration, is expected to accelerate the growth of the online ad spending industry globally over the next five years. Despite economic headwinds, marketers are projected to keep pouring money into the digital advertising sector, while cutting down on their spending on offline channels in 2023.

The industry is poised to record accelerated growth in Asia Pacific and Latin American markets going forward. Over the next few years, the publisher also expects the dominance of Google and Facebook to fade away in the digital advertising market, as other players including Amazon and Netflix seek market share in the segment. Overall, the publisher maintains a robust growth outlook for the industry from the short to medium-term perspective.

The growing digital advertising landscape across the African market will aid global industry growth

Over the last few years, access to the internet and smartphones has been on the surge in Africa. This has subsequently resulted in more marketers turning to online platforms to reach their potential customers and drive revenue growth.

Music streaming platforms, such as Spotify, have gained widespread adoption across the region, especially in Nigeria. Since launching in 2021, the platform had achieved impressive growth in the country, as music fans have curated nearly 1.3 million user-generated playlists. Marketers in the region have realized the potential of these platforms and their reach among the people. Consequently, ad spending on such platforms is expected to grow significantly from the short to medium-term perspective.

In Africa, Spotify has also gained widespread popularity among people in Kenya. Consequently, for brands and businesses looking to expand their reach among the masses, Spotify presents a good advertising opportunity in the region.

Latin America is poised for accelerated growth in the global online ad spending market in 2023

Like Africa, the online ad spending landscape is also fast-growing in the Latin American market. Similar factors, such as higher internet and smartphone access, are aiding the industry's growth. This, coupled with the growing online shopping trend, is driving more marketing dollars on digital platforms across the region.

• In 2023, the entry of new players such as Netflix is also projected to aid the industry growth. Notably, the on-demand video streaming platform launched an ad-supported tier for its customers in Brazil and Mexico. With inflation hitting the disposable income of lower and middle-class families, the adoption of the ad-supported tier is expected to grow significantly in 2023. Consequently, aiding the revenue growth for Netflix and the overall growth of the online ad spending industry in Latin America.

The growth in the Latin American market, wherein the industry is expected to record strong growth from the short to medium-term perspective, will keep aiding the growth of the overall market over the next three to four years.

Digital commerce platforms are recording strong revenue growth through online ad spending in North America

At a time when consumer disposable income is declining due to the current macroeconomic environment and firms are experiencing dropdown in their sales, online ad business has emerged as a potential revenue growth driver for digital commerce platforms.

• For Instacart, one of the leading digital commerce platforms in the United States, advertising has been the key growth driver for the business. In Q4 2022, the firm reported a 50% revenue growth on the back of strong performance in the advertisement segment. With sales volume slowing, the firm has been expanding into brand and full-funnel offerings with shoppable ads and click-to-purchase social video.

Going forward, the publisher expects Instacart to further expand its digital ad business segment, thereby targeting a higher share in the online ad spend market. Alongside Instacart, the publisher expects more firms in the digital commerce segment to turn to online advertisement to drive revenue growth in the United States over the next three to four years.

This report provides a detailed data-centric analysis of the Digital Ad Spend industry, covering market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of Digital Ad Spend market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunity by type of pricing model, platform (mobile and desktop/ laptop), and channels. In addition, it provides a snapshot of marketing objectives and industry spend dynamics in Global. KPIs in both value and share term help in getting an in-depth understanding of end market dynamics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

This title is a bundled offering, combining the following 21 reports, covering 1197 tables and 1407 figures:
1. Global Digital Ad Spend Insight, Brief
2. Global Digital Ad Spend Business and Investment Opportunities (2019-2028) Databook
3. Argentina Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
4. Australia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
5. Belgium Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
6. Canada Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
7. China Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
8. France Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
9. Germany Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
10. India Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
11. Indonesia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
12. Italy Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
13. Japan Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
14. Mexico Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
15. Netherlands Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
16. Philippines Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
17. Russia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
18. Thailand Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
19. UAE Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
20. United Kingdom Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
21. United States Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook

Scope

Country reports in this bundled offering provide in-depth analysis of Digital Ad Spend industry. Below is a summary of key market segments offered at country level:

This title is a bundled offering, combining the following 47 reports, covering 2679 tables and 3149 figures:

Global Digital Ad Spend Market Size and Forecast 2018-2028

Global Digital Ad Spend Market Size by Advertising Channel 2018-2028

• Television Advertising
• Print Advertising
• Radio Advertising
• Outdoor Advertising
• Online Advertising
• Direct Mail Advertising
• Event Sponsorship
• Others

Global Digital Ad Spend Market Size by Online Ad Spend Market 2018-2028

• Search Engine Sites
• Ecommerce Sites
• News & Media Sites
• Social Media
• Gaming Platforms
• Forums & Classifieds
• Others

Global Digital Ad Spend Market Size by Social Media Platform 2018-2028

• Line
• Facebook
• Instagram
• Twitter
• Tik Tok
• LinkedIn
• Others

Global Digital Ad Spend Market Size by Gaming Platforms 2018-2028

• Digital Ad Spend Market Size Around Games Environment Ad Spend
• In Game Environment Ad Spend
• In Game Immersive Ad Spend
• Exclusive Advertising Games Spend

Global Digital Ad Spend Market Size by Format & Media 2018-2028

• Video
• Display
• Email
• Influencer Marketing
• Blogging and Podcasting

Global Digital Ad Spend Market Size by Platform 2018-2028

• Mobile
• Desktop and Laptop

Global Digital Ad Spend Market Size by Pricing Model 2018-2028

• Cost Per Mile (CPM)
• Cost Per Click (CPC)
• Performance-Based Advertising
• Others

Global Digital Ad Spend Market Size by Marketing Objective 2018-2028

• Branding
• Increase Traffic
• Direct Online Sales
• Lead Generation
• Product Launch

Global Digital Ad Spend Market Size by Industry 2018-2028

• Technology
• Increase Travel & Hospitality
• FMCG
• Automotive
• Media & Entertainment
• Telecommunications
• Retail & Consumer Goods
• Business and Financial Services
• Pharmaceutical and Healthcare
• Public Sector
• Construction and Real Estate
• Education
• Home Appliances and Furniture
• Other Industries

Reasons to buy

• Gain a thorough understanding of the Digital Ad Spend market dynamics: Market opportunities, significant trends, and forecasting (2018-2028) are listed. To stay ahead of the curve, comprehend market trends using important KPIs like Value and Share.
• Insights by Industry: Evaluate new opportunities across multiple industries, and obtain market dynamics by industry in order to swiftly catch up with the latest and upcoming developments in Digital Ad Spend markets.
• Market-specific strategies: With our unique blend of quantitative forecasting and cutting-edge insights, we can identify growth sectors that are focused on particular opportunities and analyse market-specific risks as well as significant trends in the Digital Ad Spend industry.
• Through industry intelligence, forward-looking research of Digital Ad Spend market spend, and key opportunities in Argentina, develop proactive and profitable company plans.