South America Water Borne Coatings Market Outlook, 2028

The South American waterborne coatings market has been steadily growing in recent years. The South American waterborne coatings market has been raising because of increased demand from various end-use industries such as construction, automotive, furniture, and general industrial applications. The market has experienced substantial growth as a result of the region's economic expansion, infrastructure initiatives, and urbanisation. South American countries have unique cultural preferences and aesthetic sensibilities. The cultural context and local design trends can influence the color choices, finishes, and overall appearance of coatings. Waterborne coatings in South America may cater to these specific preferences, offering a range of color options, decorative finishes, and textures that resonate with local aesthetics. The demands and applications of coatings in South America can differ from other regions due to variations in industries and market needs. For instance, the construction industry in South America is characterized by diverse architectural styles, traditional building practices, and regional preferences. Waterborne coatings in the region may be tailored to meet the specific requirements of the construction industry, such as protection against local weather conditions, compatibility with traditional building materials, and compliance with local building codes. The automotive industry in South America is also driving the demand for waterborne coatings, particularly in the area of automotive refinishing. Waterborne coatings offer advantages such as color accuracy, smooth finishes, and improved environmental performance. The trend is towards the adoption of waterborne coatings in automotive repair and refinishing shops to meet environmental regulations and deliver high-quality finishes.

According to the research report, South America Waterborne Coatings Market, Outlook, 2028, the market is expected add USD 1.7 Billion from 2023 to 2028. In regions with high humidity levels, the growth of mold and mildew is a common challenge. Waterborne coatings with built-in anti-microbial properties or mold-resistant additives can help prevent the growth of fungi and maintain a cleaner and healthier environment. Such coatings are often used in applications where moisture control and mold prevention are essential, such as in buildings, healthcare facilities, and food processing areas. Many regions in South America experience high humidity levels and frequent rainfall. Waterborne coatings are well-suited for these conditions as they offer excellent moisture resistance and can help protect surfaces from water damage, such as rust, corrosion, and degradation. Industries such as construction, infrastructure, and marine applications often rely on waterborne coatings to provide effective protection against moisture-related issues. Furthermore, South America features diverse climates, ranging from tropical rainforests to arid regions and high-altitude areas. Coatings must withstand temperature extremes, including high heat, cold temperatures, and rapid temperature fluctuations. Waterborne coatings formulated to withstand these conditions, such as thermal resistance and flexibility, are essential for industries like automotive, aerospace, and industrial equipment. In addition, South America has extensive coastlines and marine ecosystems. Waterborne coatings play a crucial role in protecting infrastructure, offshore structures, ships, and other marine assets from corrosion, fouling, and degradation caused by saltwater exposure. The market for waterborne coatings is driven by the need for effective anti-corrosion and anti-fouling solutions in coastal and marine environments.

The market of waterborne coatings in South America is dominated by Brazil followed by Colombia. Brazil is the largest economy in South America, accounting for a significant portion of the region's GDP. The country's large population, industrial base, and extensive infrastructure projects create a substantial market for waterborne coatings. The sheer size of the Brazilian market provides ample opportunities for companies to establish a strong presence and cater to a diverse range of applications and industries. Brazil has made significant strides in research and development in the coatings industry. The country has invested in innovative technologies, formulations, and production processes. This focus on technological advancements and product innovation contributes to the dominance of Brazil in the waterborne coatings market. The country's research institutions, collaborations between academia and industry, and government support have fostered an environment conducive to technological advancements in coatings. Brazil has a well-developed industrial sector, encompassing automotive, construction, manufacturing, and other industries. These sectors are major consumers of waterborne coatings for various applications, including automotive refinishing, architectural coatings, industrial coatings, and more. The strong industrial base drives the demand for waterborne coatings, making Brazil a key player in the South American market.

The resin type of the market include includes Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, PTFE, PVDF, and PVDC. The Acrylic resin is one of the most used resin type in waterborne coatings in South America. Acrylic resins have excellent water compatibility, which is crucial for formulating waterborne coatings. These resins can be easily dispersed in water to create stable emulsions or solutions, enabling the production of waterborne coatings with desirable properties such as good flow, levelling, and film formation. The water compatibility of acrylic resins simplifies the manufacturing process and ensures the stability and quality of waterborne coatings. Acrylic resins offer versatility in terms of formulation options and performance characteristics. They can be easily modified and tailored to meet specific requirements, such as gloss level, hardness, flexibility, and weather resistance. Acrylic-based waterborne coatings can be formulated for various applications, including interior and exterior architectural coatings, wood coatings, metal coatings, and more. The versatility and performance of acrylic resins make them suitable for a wide range of coating needs in South America. Acrylic resins provide coatings with excellent color retention and UV resistance, resulting in coatings that maintain their appearance over time. Waterborne acrylic coatings offer vibrant and long-lasting colors, making them popular for decorative and architectural applications in South America. The aesthetic appeal of acrylic-based waterborne coatings contributes to their widespread use in the region.

Recent Developments:

• AkzoNobel announced the launch of its new waterborne coating range, Aura, in Brazil in March 2023. The range is designed for use on a variety of surfaces, including wood, metal, and plastic.
• PPG opened a new waterborne coatings plant in Argentina in February 2023. The plant has a capacity of 100,000 tons per year and will produce coatings for the automotive, construction, and industrial markets.
• Sherwin-Williams acquired the Brazilian coatings company, Axalta, in January 2023. Axalta is a leading supplier of waterborne coatings in Brazil and the acquisition will give Sherwin-Williams a strong foothold in the country's growing waterborne coatings market.

Major companies present in the market:

Akzo Nobel N.V, PPG Industries, Inc., The Sherwin-Williams Company, BASF SE, Jotun Group, Axalta Coating Systems Ltd., Arkema S.A., Hempel A/S, NOROO PAINT & COATINGS CO.,LTD., Cabot Corporation, Sika AG, RPM International Inc, The Dow Chemical Company, Altana AG.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Waterborne Coatings market with its value and forecast along with its segments
• Country-wise Waterborne Coatings market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• Brazil
• Argentina
• Colombia

By Resin Type

• Acrylic
• Polyester
• Alkyd
• Epoxy
• Polyurethane
• PTFE
• PVDF
• PVDC
• Others

By Application

• Architectural
• Industrial

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Waterborne Coatings industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.