Gin Market Outlook, 2028

Gin is a distilled alcoholic beverage that derives its predominant flavor from juniper berries. Other botanicals commonly used in gin production include coriander, angelica root, citrus peels, cinnamon, cardamom, and various herbs and spices. Gin can be produced through different methods, including both traditional pot still distillation and modern column still distillation. After distillation, the gin may undergo additional processes, such as aging. The classic gin and tonic is a popular choice, where gin is mixed with tonic water and often garnished with a slice of citrus fruit. The gin and tonic success at the Spanish summits was passed on to bars and restaurants. This soon became an art form and a favorite drink for after work. The cocktail became elaborate, garnished with different herbs and spices to bring out the gin’s botanicals. It has experienced a resurgence in popularity in recent years, with a growing consumer interest in craft and premium spirits. The gin market has witnessed a trend towards premiumization, with consumers showing a growing willingness to pay for higher-quality and unique gin products. Craft gins, small-batch productions, and artisanal distilleries have gained popularity due to their focus on quality, authenticity, and innovative flavor profiles.

According to the research report Global Gin Market Outlook, 2028, the market is anticipated to cross USD 34 billion, increasing from USD 23.82 billion in 2022. The market is expected to grow at a 6.20% CAGR by 2023-28. The global gin market has experienced remarkable growth in recent years, fueled by evolving consumer preferences and a rise in craft and premium offerings. The gin industry has witnessed a surge in demand, driven by the increasing popularity of gin among younger consumers and a growing interest in unique flavor profiles and artisanal products. However, the cost of gin production can vary widely depending on factors such as the brand, production scale, sourcing of ingredients, production methods, and marketing strategies employed by individual distilleries. Gin producers have been experimenting with botanicals and flavors beyond the traditional juniper-driven profile. This has led to the introduction of a wide range of flavored gins, including citrus, floral, herbal, and spiced variations. Such innovations have attracted a broader consumer base and expanded the market's appeal. Small, independent distilleries have emerged worldwide, offering unique and locally inspired gin products.

The high price of gin can indeed be a potential restraint on its demand, particularly if it exceeds the price range that consumers are willing to pay. Consumers may opt for more affordable options or choose other spirits that provide better value for their money. The extent to which consumers are willing to pay higher prices for gin depends on their perceived value, brand loyalty, disposable income, and personal preferences. While high prices may be a restraint for some consumers, there is also a growing market segment that seeks premium and artisanal gin products. These consumers are often willing to pay higher prices for unique flavors, small-batch productions, and craft offerings. The demand for premium and craft gins has been on the rise, driven by consumers looking for distinct and high-quality experiences. The price of gin can also be influenced by factors such as brand reputation, perceived quality, packaging, and marketing efforts.

RTD (ready-to-drink) gin drinks are pre-mixed alcoholic beverages that contain gin as a key ingredient. These drinks offer convenience and are typically sold in cans or bottles, ready for immediate consumption. RTD gin drinks come in a wide range of flavors and styles, catering to different tastes and preferences. These are designed for on-the-go consumption and are typically packaged in portable containers such as cans or small bottles. Since the cocktail is pre-mixed and ready to drink, ensuring a consistent taste experience.

London Dry Gin is a global sensation, accounting for over 35% of global sales and being renowned for its exceptional quality and iconic British heritage. It is revered for its authentic craftsmanship and adherence to traditional production methods. Plymouth Gin's unique characteristics stem from a combination of traditional production techniques, carefully selected botanicals, and the use of local Dartmoor water. It is renowned for its smoothness, slightly sweeter taste compared to London Dry Gins, and harmonious blend of botanicals, including juniper berries, coriander seeds, angelica root, and citrus peels. From the timeless Martini to the refreshing Gin and Tonic, Plymouth Gin brings an unmistakable touch of elegance and sophistication to any drink it graces. Apart from craft gin, Plymouth gin exhibits growth potential at a CAGR of 6.88%. Genever, American Gin, Navy Strength Gin, Flavored Gins, and Craft Gins are other types of gin gaining popularity among drinkers.

Premium gin refers to a category of gin that is known for its exceptional quality, craftsmanship, and often higher price point compared to standard or entry-level gins. They are priced from $21 to $40 per 750-ml bottle. Premium gin brands tend to invest in elegant and sophisticated packaging that reflects the quality and craftsmanship of the product. This attention to detail extends to labels, bottles, and overall presentation, creating a visually appealing and luxurious experience for consumers. While premium gins may come with a higher price tag, consumers are willing to pay for the superior quality, unique flavor profiles, and overall experience they offer. Luxury gin brands offer exceptional quality, unique flavor profiles, and often limited-edition releases or special expressions that cater to discerning gin enthusiasts. They represent the pinnacle of the gin world and are sought after by those seeking an elevated and luxurious gin-drinking experience. These are priced from $41 to $70 per 750-ml bottle.

Gin is prominently featured on the drinks menus of bars and restaurants, where it is often enjoyed as a standalone drink or as a key ingredient in cocktails. Many hotels and resorts offer gin as part of their beverage offerings, both in their bars and restaurants. They are also served at clubs, and with growing popularity, there are now specialized gin bars. Europe has traditionally been a stronghold for gin consumption, with countries like the United Kingdom, Spain, and Germany leading the way. The region continues to dominate the global gin market, supported by a rich gin heritage, a culture of gin appreciation, and a thriving craft gin movement. The United Kingdom has traditionally been associated with gin production, with a rich history of gin distilling. However, the market has become increasingly global, with distilleries and gin brands emerging from various countries. London Dry Gin, a style of gin that originated in London, remains a symbol of British gin-making expertise. European consumers have a strong affinity for gin, driving the continent's high consumption rates.

Gin has experienced a surge in popularity among consumers in North America, driven by a growing interest in craft spirits, cocktail culture, and the exploration of unique flavor profiles. Consumers are seeking out premium gins with diverse botanical blends and distinctive characteristics. Consumers are willing to explore and invest in high-quality gins, including small-batch and limited-edition releases that offer unique flavors and a sense of exclusivity. International gin brands, particularly from Europe, have recognized the growing potential of the North American market and have expanded their distribution and marketing efforts in the region.

The evolving consumer preferences in the Asia-Pacific region have played a significant role in the growth of the gin market. Younger demographics are increasingly seeking out new and exciting flavor experiences, and gin offers a diverse range of botanical profiles that cater to their preferences. Rising disposable incomes, changing lifestyles, and a desire for luxury and quality products have driven the demand for premium gin brands. Both domestic and international gin brands have focused on expanding their presence and distribution channels, including partnerships with local distributors, online platforms, and retail outlets. Bars, restaurants, and hotels are incorporating gin-based cocktails into their menus, showcasing the versatility of the spirit and enticing consumers to explore different gin offerings.

Recent Developments:

• In April 2022, Bombay Sapphire, a brand owned by Bacardi launched a lemon-flavored gin called Citron Presse gin, made with Mediterranean lemons. The company has planned to roll out new products across significant countries including Australia, Germany, Ireland Andorra, Belgium, France, Switzerland, Denmark, Austria, Spain, and Portugal.
• InIn an endeavor to tap into difficult markets, Sofitel Mumbai BKC launched an exclusive gin bar, named Jyran Gin Bar in India.
• Porter’s Gin recently announced that it shall feature a new branding and logo developed by design agency Stranger & Stranger in all its product variants.
• Recently, online alcohol giant Amazon acquired permission to conduct the online sale of alcohol in India
• William Grant & Sons launched Hendrick’s Neptunia Gin, featuring a unique medley of Scottish coastal botanicals.
• Bombay Sapphire, owned by Bacardi launched a lemon-flavored gin called Citron Presse gin, made with Mediterranean lemons.
• Recently, Diageo India invested in Nao Spirits, which is famous for producing high-end Indian handmade gins called Greater Than and Hapusa. This is expected to bolster the premium gins market in India
• Pernod Ricard S.A. has launched several ready-to-drink (RTD) drinks in the United Kingdom. These include innovative variants such as Beefeater London Dry Gin & Tonic, Beefeater Blood Orange & Tonic, and Beefeater Pink Strawberry Gin & Tonic. March 2022, Diageo India invested Nao Spirits, a producer of high-end Indian handmade gins namely Greater Than and Hapusa. With this investment, Diageo India aims to increase its involvement in India's rapidly expanding premium gin market.
• In March 2022, William Grant & Sons launched Hendrick’s Neptunia Gin. The master distiller Lesley Gracie used a combination of unmistakably Hendrick's Scottish coastal botanicals to produce Hendrick's Neptunia.
• In April 2021, Pernod Ricard S.A. introduced several ready-to-drink (RTD) drinks in the United Kingdom market. Newly launched RTDs utilize Beefeater gin and products include Beefeater London Dry Gin & Tonic, Beefeater Blood Orange & Tonic, and Beefeater Pink Strawberry Gin & Tonic..

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia, Belgium)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, South Africa)

Aspects covered in this report

• Global Gin market with its value and forecast along with its segments
• Region & Country-wise Gin market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• London Dry Gin
• Old Tom Gin
• Plymouth Gin
• Others

By Price Point

• Standard
• Premium
• Luxury

By Distribution Channel

• On-trade
• Off-trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gin industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.