The Latin America, Middle East and Africa Marketing Technology (MarTech) Market should witness market growth of 22.9% CAGR during the forecast period (2023-2029).
A customer data platform, or CDP, is a system marketers operate to gather customer data from all sources, normalize it, and create distinct, unified profiles of individual consumers. The result is a long-lasting consumer database united under one roof and sharing information with various marketing technology platforms.
Customers can get insights into the customer journey over time by using customer journey analytics and customer journey orchestration tools, which integrate real-time data points from various channels, touchpoints, and systems. This enables marketers to use data to investigate the customer journey.
To assess how well a company's marketing initiatives are performing in terms of their impact on the bottom line, the marketing performance management (MPM) platform uses statistical modeling and machine learning. Its goal is to assist marketers in allocating future spending and bringing it in line with corporate objectives. SEO solutions provide various functions, including competitive intelligence, social signal integration, workflow rights and roles, keyword research, rank checking, and backlink analysis and acquisition.
One of the top leaders in the digital health sector is anticipated to be Saudi Arabia. The government has allotted $1.5 billion for healthcare IT and digital transformation initiatives. In addition, the Ministry of Health has implemented an e-Health strategy designed to use telemedicine to raise the standard of care and accessibility in outlying areas. In Saudi Arabia, telemedicine has been adopted at a rate of about 70%, and 34% of young doctors use AI for diagnosis. The growing healthcare industry with increasing digitalization is expected to surge the demand for MarTech for gathering patient data and for various other applications, driving the market growth in LAMEA.
The Brazil market dominated the LAMEA Marketing Technology (MarTech) Market by Country in 2022 and would continue to be a dominant market till 2029; thereby, achieving a market value of $20,942.1 million by 2029. The Argentina market is showcasing a CAGR of 23.6% during (2023-2029). Additionally, The UAE market should witness a CAGR of 22.6% during (2023-2029).
Based on Product, the market is segmented into Social Media Tools, Content Marketing Tools, Rich Media Tool, Data & Analytics Tools, Sales Enablement Tools and Automation Tool. Based on Type, the market is segmented into Digital Marketing and Offline Marketing. Based on Application, the market is segmented into Healthcare, Retail & E-commerce, Media & Entertainment, Sports & Events, BFSI, Real Estate, IT & Telecommunication and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Microsoft Corporation, Oracle Corporation, SAP SE, Amazon Web Services, Inc. (Amazon.com, Inc.), Amdocs Limited, Adobe, Inc., Apple, Inc., Buzzoole (Buzzoole Holdings Limited), and FullCircl Ltd.
A customer data platform, or CDP, is a system marketers operate to gather customer data from all sources, normalize it, and create distinct, unified profiles of individual consumers. The result is a long-lasting consumer database united under one roof and sharing information with various marketing technology platforms.
Customers can get insights into the customer journey over time by using customer journey analytics and customer journey orchestration tools, which integrate real-time data points from various channels, touchpoints, and systems. This enables marketers to use data to investigate the customer journey.
To assess how well a company's marketing initiatives are performing in terms of their impact on the bottom line, the marketing performance management (MPM) platform uses statistical modeling and machine learning. Its goal is to assist marketers in allocating future spending and bringing it in line with corporate objectives. SEO solutions provide various functions, including competitive intelligence, social signal integration, workflow rights and roles, keyword research, rank checking, and backlink analysis and acquisition.
One of the top leaders in the digital health sector is anticipated to be Saudi Arabia. The government has allotted $1.5 billion for healthcare IT and digital transformation initiatives. In addition, the Ministry of Health has implemented an e-Health strategy designed to use telemedicine to raise the standard of care and accessibility in outlying areas. In Saudi Arabia, telemedicine has been adopted at a rate of about 70%, and 34% of young doctors use AI for diagnosis. The growing healthcare industry with increasing digitalization is expected to surge the demand for MarTech for gathering patient data and for various other applications, driving the market growth in LAMEA.
The Brazil market dominated the LAMEA Marketing Technology (MarTech) Market by Country in 2022 and would continue to be a dominant market till 2029; thereby, achieving a market value of $20,942.1 million by 2029. The Argentina market is showcasing a CAGR of 23.6% during (2023-2029). Additionally, The UAE market should witness a CAGR of 22.6% during (2023-2029).
Based on Product, the market is segmented into Social Media Tools, Content Marketing Tools, Rich Media Tool, Data & Analytics Tools, Sales Enablement Tools and Automation Tool. Based on Type, the market is segmented into Digital Marketing and Offline Marketing. Based on Application, the market is segmented into Healthcare, Retail & E-commerce, Media & Entertainment, Sports & Events, BFSI, Real Estate, IT & Telecommunication and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Microsoft Corporation, Oracle Corporation, SAP SE, Amazon Web Services, Inc. (Amazon.com, Inc.), Amdocs Limited, Adobe, Inc., Apple, Inc., Buzzoole (Buzzoole Holdings Limited), and FullCircl Ltd.
Scope of the Study
By Product
- Social Media Tools
- Content Marketing Tools
- Rich Media Tool
- Data & Analytics Tools
- Sales Enablement Tools
- Automation Tool
By Type
- Digital Marketing
- Offline Marketing
By Application
- Healthcare
- Retail & E-commerce
- Media & Entertainment
- Sports & Events
- BFSI
- Real Estate
- IT & Telecommunication
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Amdocs Limited
- Adobe, Inc.
- Apple, Inc.
- Buzzoole (Buzzoole Holdings Limited)
- FullCircl Ltd.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 4. LAMEA Marketing Technology (MarTech) Market by Product
Chapter 5. LAMEA Marketing Technology (MarTech) Market by Type
Chapter 6. LAMEA Marketing Technology (MarTech) Market by Application
Chapter 7. LAMEA Marketing Technology (MarTech) Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Amdocs Limited
- Adobe, Inc.
- Apple, Inc.
- Buzzoole (Buzzoole Holdings Limited)
- FullCircl Ltd.
Methodology
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