Develop your leadership communication
Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.
Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you’ll learn how to ensure you get the results you desire as a leader and communicator including:
- Speak with conviction and write with impact
- Tailor your communication to any goal, setting, or audience
- Scale your leadership through effective coaching
Every time you write or speak, you need to make your words count. And this book shows you how.
Table of Contents
Foreword xi
Introduction xiii
Individuality xvi
Relevance xvi
Iteration xvii
Feedback xviii
Stakes xviii
Part 1 Speaking with Conviction and Writing for Impact 1
1 Adopting a Communication Mindset 3
Know Your AIM 3
Beyond AIM: The Leadership Communication Canvas 14
2 Speaking with Conviction 25
Managing Your Anxiety 26
Verbal, Vocal, Visual: Your Recipe for Successful Communication 29
3 Writing for Impact: Active, Brief, and Clear 45
Active 46
Brief 47
Clear 48
Synthesis > Summary 48
The Yin and Yang of Writing: Style and Content 50
The Power of Editing (Others’ Work and Your Own) 53
Part 2 Tailoring Your Communication to Goal, Setting, or Identity 57
4 Tailoring Your Communication to Your Goal 59
Pitching 59
Storytelling 69
Disclosing Personally 82
5 Tailoring Your Communication to Your Setting 91
Meetings 91
Virtual Meetings 97
On Stage (TED Talks, LOWKeynotes, and the Like) 99
When Co-Presenting 101
When Fielding Questions 103
When Using Slides 107
6 Tailoring Your Communication to Your Identity 111
Leading in Your Second (or Third, or Fourth) Language 112
Leading as an LGBTQ Person 113
Leading as a Woman 123
Leading as a Rookie 129
Leading as a Military Veteran 131
Part 3 Scaling Your Leadership: The Communication Coaching Process 139
7 When Being Coached 141
Establishing Your Goals 141
Selecting Your Coach 143
Adopting a Coaching Mindset 145
8 When Coaching Others 147
What Makes a Great Coach? 147
Defining the Coaching Role 149
Tools of the Trade 150
9 Creating a Coaching Culture 157
Everyone Can Coach (But Not Everyone Should) 157
Embracing Radical Candor 159
Mirroring and Modeling Best Practices 163
Epilogue: It’s in Your Hands Now 165
Appendix A: Power Verbs 169
Appendix B: Memo on the Quality of Memos 173
Appendix C: More Tips on Winning Writing from Glenn Kramon 179
Appendix D: The Leadership Communication Bookshelf 183
Bibliography 187
Acknowledgments 191
About the Authors 195
Index 197
