South America Probiotics Market Outlook, 2028

South America has a rich culinary heritage that includes a variety of traditional fermented foods and beverages. The cultural appreciation for these fermented products has laid the foundation for the acceptance and consumption of probiotic-rich foods in the region. South American consumers are showing a growing interest in functional foods and dietary supplements that provide additional health benefits. Probiotics are being incorporated into various functional food products, such as granola bars, cereal, and drinks, to offer digestive support and enhance overall health. South America attracts numerous gastronomic tourists who are eager to explore the region's diverse culinary traditions. Probiotic-rich foods and beverages, such as fermented dishes and local probiotic specialties, play a role in the unique culinary experiences offered to visitors. South America attracts medical tourists and wellness enthusiasts from around the world. The presence of wellness retreats, spas, and clinics offering holistic approaches to health and well-being has contributed to the demand for probiotic products among this consumer segment. The Amazon rainforest is home to a wide variety of unique and nutritious foods, some of which naturally contain probiotics. Indigenous communities in the region consume fermented foods like tucupi, a fermented cassava juice, and pirarucu, a fermented fish preparation.

According to the research report, “South America Probiotic Market Outlook, 2028” the market was valued at USD 4.30 Billion market size in 2022. The market is projected to grow with 7.37% CAGR by 2023-28. Like many regions around the world, South America is experiencing an ageing population. Older adults often face digestive health issues and are increasingly seeking solutions to support their gut health. Probiotic products catered to this demographic are gaining popularity, driving market growth. As South American countries experience urbanisation and modernization, there is an increasing adoption of Western lifestyles and dietary habits. This shift includes the consumption of processed foods and a decrease in fiber-rich, traditional diets. Probiotics offer a way to support gut health in the face of changing dietary patterns. South American consumers are increasingly opting for natural and organic products, including probiotics. They prefer products that are free from artificial additives and genetically modified ingredients, driving the demand for organic probiotic offerings. The popularity of vegan and plant-based diets is growing in South America, driven by concerns for animal welfare, environmental sustainability, and health. Probiotics derived from plant-based sources, such as fermented vegetables and non-dairy yoghurts, cater to this consumer segment.

In the South American Probiotic Market, Based on product type, the market is divided into probiotic foods and Beverages, probiotic Dietary supplements, and Animal Feed. Among them, the probiotic foods and Beverages segment is expected to have the highest market share in 2022. South American consumers are becoming more health-conscious and are seeking products that offer functional benefits. Probiotic foods and beverages are recognized for their potential to support digestive health, boost immunity, and promote overall well-being. The growing awareness of the importance of gut health has led to the popularity of probiotic foods and beverages in the region. Brands in South America have been actively innovating and launching new probiotic food and beverage products. For instance, some popular brands offering probiotic foods and beverages in the South American market include Nestlé, Danone, Yakult, Naturalle, and more. In addition, in the forecast period, the animal feed segment is expected to have the highest CAGR. South America is known for its thriving agricultural sector and significant livestock production. The region is a major exporter of meat, dairy, and poultry products. As the demand for animal-based products continues to rise, there is a parallel need to improve animal health, productivity, and feed efficiency. Probiotics in animal feed are recognized for their potential to enhance digestion, nutrient absorption, and overall animal well-being, leading to increased adoption of probiotics in animal feed formulations. For instance, some brands offering probiotics for animal feed in the South American market include Lallemand Animal Nutrition, DSM, Chr. Hansen, Biovet, Nutriad, and more.

In terms of end use, the human segment is expected to have the highest market share. The growing focus on preventive healthcare, wellness, and natural solutions has driven the demand for probiotic products in the human segment. Consumers are increasingly seeking natural ways to support their digestive health, strengthen their immune systems, and maintain overall wellness. Probiotics align with these trends and are seen as a safe and effective means to achieve these health goals. The South American livestock industry is witnessing a rise in production and a growing emphasis on animal health and welfare. Probiotics have gained recognition as a potential solution to promote gut health, improve feed conversion efficiency, enhance nutrient absorption, and support immune function in livestock, poultry, aquaculture, and pets. The increasing focus on animal health concerns, such as reducing antibiotic use and enhancing productivity, drives the demand for probiotics in animal nutrition. In addition, Bacteria-based probiotics have traditionally held the leading market share. Acteria-based probiotics, especially strains from the Lactobacillus and Bifidobacterium genera, have been extensively researched and are well-established in the market. They have a long history of use in various probiotic products and are backed by a substantial body of scientific evidence supporting their health benefits. Although yeast-based probiotics currently hold a smaller market share, they are expected to exhibit the highest CAGR during the forecast period. Yeast-based probiotics offer distinct characteristics and potential advantages over bacteria-based probiotics. Certain yeast strains have been found to promote gut barrier function, modulate the immune system, and have antioxidant properties. These unique properties make yeast-based probiotics attractive for specific health concerns, driving their potential growth in the South American market.

In Brazil, digestion is one of the major health benefits preferred by consumers who are looking for and buying dietary supplements. In addition, brands are focusing on attracting consumers and positioning their products with benefits and claims of digestion clearly on their labelling. Brazil has a high level of consumer awareness about probiotics and their health benefits. Many Brazilians recognise the importance of maintaining a healthy gut microbiome and actively seek out probiotic products to support their digestive health. Brazil has a rich culinary tradition of fermented foods, such as po de queijo (cheese bread) and cauim (fermented beverages). These traditional fermented foods often contain beneficial bacteria and are considered a part of the Brazilian diet. Brazil offers a wide range of probiotic products, including yoghurts, kefir, fermented beverages, supplements, and functional foods. Consumers have a variety of options to choose from based on their preferences and dietary needs. Brazil has established a regulatory framework for probiotic products. The National Health Surveillance Agency (ANVISA) regulates and sets standards for probiotics, ensuring quality, safety, and efficacy. In addition, Argentina is a diverse country with regional variations in culinary traditions. Fermented foods, such as sauerkraut, kefir, and pickles, are popular in different regions, showcasing cultural diversity and the incorporation of probiotics into the local diet. Argentina's ageing population has led to an increased focus on probiotics for elderly care. Probiotics are recognised for their potential to support digestive health, nutrient absorption, and immune function in older adults.
Based on Distribution channels, the market is divided into Hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online stores, and others. Hypermarkets and supermarkets are major retail outlets in South America that offer a wide range of products, including probiotic supplements, yogurts, and other probiotic-rich foods. These stores provide convenience to consumers by allowing them to purchase various products in one location. For instance, Carrefour, Walmart, Grupo Pão de Açúcar, Cencosud, Éxito, Jumbo and more In addition, specialty stores focusing on health food, natural products, or nutritional supplements also play a significant role in the distribution of probiotics in South America. These stores offer a diverse range of probiotic options, including supplements, fermented foods, and probiotic-rich beverages. For instance, Mundo Verde, Natura Vitalis, Gaia, Simbiose, and more.

Start-ups:

• ProBiora Health is a Brazilian start-up that specializes in oral probiotics. They have developed a range of probiotic oral care products, including lozenges and sprays that are designed to promote oral health and maintain a balanced oral microbiome.
• LactoMater is an Argentine start-up that focuses on probiotics for maternal and infant health. They offer probiotic supplements specifically formulated for pregnant women and breastfeeding mothers to support their digestive health and strengthen their immune system.
• Simbiotic is a Colombian start-up that produces a variety of probiotic-rich food and beverage products. Their portfolio includes fermented drinks like kombucha and kefir, as well as probiotic-infused snacks and functional foods.
• Probiotelia is a Brazilian start-up that specializes in probiotic skincare products. They harness the power of beneficial bacteria to create skincare formulations that support the skin's natural barrier function and promote a healthy skin microbiome.
• Biointestil is an Argentine start-up that focuses on probiotics for gastrointestinal health. They have developed a probiotic supplement that targets common digestive disorders, such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD).

Major Companies present in the market:

Danone S.A., Yakult Honsha Co. Ltd., Nestlé S.A., Fonterra Co-Operative Group Limited, Kerry Group plc, Royal DSM N.V., Lallemand Inc., Evonik Industries AG, International Flavors & Fragrances (IFF), Lonza Group AG, Probiotical Spa, General Mills, Inc., PepsiCo Inc., Arla Foods Amba.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Probiotics market with its value and forecast along with its segments
• Country-wise Probiotics market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Product Type

• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End use

• Human
• Animal

By Ingredient Type

• Bacteria
• Yeast

By Distribution channel

• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Probiotic industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.