North America Spreads Market Outlook, 2028

The spreads market in North America is a strong and active industry that includes a diverse range of culinary products aimed at enriching and elevating the dining experience. The industry offers an array of spreads due to a diverse client base and a passion for culinary discovery. As the industry evolves, there is a greater emphasis on health-conscious and dietary-specific spreads. Manufacturers are increasingly creating spreads to meet certain dietary requirements, including gluten-free, vegan, organic, and low-sugar alternatives. This trend reflects evolving consumer attitudes and lifestyles that prioritise wellness and sustainability in their food choices. North America is a cultural melting pot, resulting in a diverse gastronomic legacy. This variety is reflected in the spreads market, which encompasses a diverse spectrum of flavours, ingredients, and cooking styles. The market features spreads inspired by many cuisines, such as Mexican, Italian, Cajun, and indigenous flavours, giving customers a diverse selection and the option to experiment with new flavours. Furthermore, as people's lives become more hectic and fast-paced in North America, there is a growing desire for convenient and ready-to-eat meal options. The North American spread market meets this demand by providing a wide range of spreads that are simple to incorporate into quick meals and snacks. Consumers may enjoy spreads on the go thanks to portion-controlled packaging, single-serve alternatives, and travel-friendly shapes. The spreads market in North America relies on creativity and innovation. Manufacturers are constantly pushing boundaries by offering new and unexpected flavours, frequently combining traditional and contemporary components to produce interesting taste sensations. Hybrid products, such as sweet and savoury combos or fusion-inspired spreads, are also emerging on the market, catering to adventurous palates and culinary experimentation.

According to the research report, “North America Spreads Market Outlook, 2028, the market was valued at USD 14.48 Billion in 2022. Spreads are no longer simply for sandwiches or breakfast. They are currently consumed as a standalone snack or as part of a healthy snack menu. The growing popularity of healthy eating, as well as the increased availability of spreads in handy packaging, is driving this trend. North American consumers are becoming increasingly interested in global flavours and ingredients. They seek out spreads that offer a taste of many cultures, whether it's the robust and spicy flavours of Mexican-inspired spreads, the Mediterranean influences of hummus and olive tapenade, or the unusual flavour profiles of Asian-inspired spreads like miso or sriracha-infused types. This tendency demonstrates a desire for gastronomic adventure as well as openness to new and diverse flavours. Spreads that provide nutritional benefits in addition to taste are becoming increasingly popular. Consumers are looking for spreads that contain elements known for their health advantages, such as probiotics, collagen, adaptogens, or superfoods like turmeric or matcha. These functional spreads cater to the wellness-conscious client searching for increased nutritional value in their spreads. Nut and seed butters remain a popular trend in the spread market. Aside from classic peanut butter, consumers are interested in almond butter, cashew butter, sunflower seed butter, and tahini. The diversity, nutritional value, and growing desire for plant-based protein sources are driving the appeal of these spreads. Furthermore, North American consumers are increasingly favouring robust and spicy flavours in their spreads. Spicy spreads, such as jalapeno or chipotle-infused varieties, are becoming increasingly popular for adding a kick to sandwiches, wraps, and dips. Spreads with acidic or zesty flavour profiles, such as citrus-infused spreads, are growing in spiciness as consumers seek vibrant and stimulating taste experiences.

United States dominates the market of spreads in North America and Global as well. The United States has a sizable population, making it one of the world's largest consumer markets. The country's varied spectrum of tastes and preferences provides a large client base for spreads, fueling demand and industry growth. Furthermore, the US economy is strong and resilient, with high levels of disposable income and purchasing power. This allows consumers to investigate premium and specialty items and afford a wide range of spreads. The country's strong economy contributes to the spread market's overall growth and profitability. Furthermore Canada and Mexico are experiencing significant growth in spreads market of North America. Canada and Mexico are known for their rich culinary traditions and diverse food cultures. The spreads market in these countries reflects this culinary diversity, offering a wide range of spreads that draw inspiration from various cuisines. Ethnic flavors and ingredients are popular among consumers who appreciate the authentic taste experiences provided by spreads influenced by their cultural heritage. Canada and Mexico benefit from trade agreements such as NAFTA (North American Free Trade Agreement, now replaced by USMCA) and CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership). These agreements have facilitated increased market access and reduced trade barriers, allowing spreads manufacturers in Canada and Mexico to expand their reach within North America and beyond.

Based on product type, the market is segmented into spreadable fats (butter, margarine & cheese), fruit jam & preserve spreads, nut Based spreads, chocolate spreads, savory spreads, and honey based spreads. Among them the market is significantly dominated by spreadable fats (butter, margarine & cheese) with significant market share as well. Spreadable fats have a wide range of applications. They are spreadable on bread, toast, bagels, and other baked goods, making them ideal for breakfast, snacking, and sandwiches. Spreadable fats can also be used in cooking and baking to add flavour, texture, and functionality to a variety of recipes. Their adaptability appeals to consumers looking for versatile products that can be used to enhance a variety of culinary creations. Butter, margarine, and cheese have long been used in North American cooking. Traditional recipes and cultural culinary practises rely heavily on these spreadable fats. These products are frequently associated with comfort, home-cooked meals, and family traditions among consumers. The familiarity and tradition connected with spreadable fats contribute to their market longevity. Based on end-use segment market is divided in household and commercial. The household segment is leading the market of spreads in North America with significant market share. Furthermore, commercial segment is expected to register highest CAGR of the market during the forecast period.

According to the nature of the product, market is bifurcated into conventional and organic/ plant based. The conventional nature of spreads is one of the most commonly preferred among North American consumer and is dominating the market as well. The rising health awareness is creating significant demand for organic/ plant based spreads among North American consumers. Many people have food intolerances or allergies, such as lactose intolerance or dairy allergy. Organic and plant-based spreads offer options that meet these requirements. Spread made from plants. They are free of common allergens such as dairy, eggs, and nuts, making them acceptable for people with special dietary needs. The availability of allergen-friendly choices helps explain the growing popularity of organic and plant-based spreads. The increasing popularity of vegan and vegetarian diets has had a significant impact on the appeal of organic and plant-based spreads. As more people choose these lifestyles, the demand for spreads that complement their nutritional choices has grown. Organic and plant-based spreads provide options that are consistent with vegan and vegetarian beliefs, making them an appropriate choice for people adhering to these dietary principles. The distribution channel of the market includes hypermarket/ supermarket, convenience store, online, others (foodservice & direct sales). The market is fairly dominated by supermarket/ hypermarket channel. During the anticipated time frame the online channel is expected to register highest CAGR of the market of spreads in North America.

Major companies present in the market:

The Kraft Heinz Company, The Hershey Company, Ferrero SpA , Unilever PLC, Nestlé S.A., Hormel Foods Corporation, Mondelēz International, Inc., General Mills, Inc., Conagra Brands, Inc, Andros , Dr. Oetker , The J.M. Smucker Company, Lotus Bakeries , B&G Foods, Inc., The Hain Celestial Group, Inc., Land O’lakes Inc., Almarai Company, Nature Nate's Honey.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Spreads market with its value and forecast along with its segments
• Country-wise Spreads market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• United States
• Canada
• Mexico

By Product Type

• Spreadable Fats (Butter, Margarine & Cheese)
• Fruit Jam & Preserve Spreads
• Nut Based Spreads
• Chocolate Spreads
• Savory Spreads
• Honey Based Spreads

By End-Use

• Household
• Commercial

By Nature

• Conventional
• Organic / Plant Based

By Distribution Channel

• Hypermarket & Supermarket
• Convenience Store
• Online
• Others (Foodservice & Direct Sales)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Spreads industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.