Europe Spreads Market Outlook, 2028

Europe is the largest market of spreads globally. Spreads are strongly ingrained in traditional European diets, owing to Europe's rich gastronomic past. Butter, margarine, chocolate spreads, and other cheese spreads have been popular for ages. Spreads have been popular among Europeans, who use them in their daily meals, breakfasts, snacks, and baking. This long-standing practise, as well as steady consumption habits, has led to spreads' enormous market size in Europe. Europe is known for its bread culture, with a diverse range of breads enjoyed across the continent. Spreads are an excellent way to enhance the flavour and texture of bread. Spreads are popular among European customers on their daily bread, such as baguettes, croissants, and rye bread. The tight relationship between spreads and bread consumption in Europe has resulted in a robust spreads sector. Furthermore, Europe is a culturally diverse continent with distinct gastronomic tastes in each country. This variety extends to spreads, with each country and region having its own trademark spread and flavour character. France, for instance, is well-known for its butter and cheese spreads, while Italy is well-known for its pesto and olive spreads and Germany for its nut and chocolate spreads. The diverse spectrum of regional tastes contributes to Europe's overall growth in the spreads market. In recent years, Europe has seen an increased emphasis on health and wellness. Customers are becoming more aware of the ingredients and nutritional value of the products they buy. As a result, there is an increasing demand for healthier spreads that adhere to dietary choices, such as organic, natural, and plant-based options. Furthermore, European consumers, particularly in the food sector, value high-quality, premium items. Artisanal and gourmet spreads, which are frequently prepared using traditional manufacturing methods and high-quality ingredients, have gained popularity among consumers looking for distinctive flavours and greater taste experiences. Premium and artisanal spreads offer value to the market and appeal to consumers ready to pay a premium for high-quality products.

According to the research report, “Europe Spreads Market Outlook, 2028, the market is anticipated to add USD 7.10 Billion from 2023 to 2028. Packaging innovations for spreads have advanced in Europe with the goal of boosting convenience, freshness, and sustainability. Packaging materials and designs are constantly improving in order to increase shelf life, avoid oxidation, and preserve flavour and texture. Single-serve portion packs, squeezable tubes, and resealable containers have grown in popularity due to their convenience of use and portion control. Furthermore, to address environmental concerns, there is a rising emphasis on eco-friendly packaging solutions, such as recyclable or biodegradable materials. Spread production relies heavily on the food processing industry. It entails transforming basic ingredients into spreads such as butter, margarine, cheese spreads, chocolate spreads, nut butters, and vegetable-based spreads. To produce a wide selection of spreads, the industry goes through several phases, such as sourcing, blending, emulsifying, pasteurising, and packaging. Furthermore, the dairy industry contributes significantly to the European spreads market. Butter and cheese spreads are popular dairy-based spreads among European consumers. The dairy sector includes milk production, processing, and the creation of dairy products such as spreads. Dairy cooperatives, processors, and manufacturers are critical in delivering dairy ingredients for the production of spreads. As the confectionery business expands in Europe, so does the demand for chocolate spreads. Chocolate spreads are popular among European customers, and are frequently used as a sweet spread or as an ingredient in baking. The confectionery sector manufactures chocolate products, including spreads, and assures the quality, flavour, and appeal of these items.

There are a number of government rules and regulations followed in Europe for spreads. These rules and regulations are designed to ensure the safety and quality of spreads, as well as to protect consumers from misleading or deceptive advertising. The General Food Law (Regulation (EC) No 178/2002), this aw sets out the general principles for food safety and food law in the European Union. It includes requirements for the safety of spreads, as well as for the traceability of spreads and the labeling of spreads. The Novel Food Regulation (Regulation (EU) No 2015/2283), this regulation regulates the placing on the market of novel foods, which are foods that have not been consumed to a significant degree in the European Union before May 1997. Spreads that contain ingredients that are considered to be novel foods must be authorized by the European Food Safety Authority (EFSA) before they can be marketed in the European Union. Spreads must comply with allergen labeling requirements to inform consumers about the presence of allergenic ingredients. The EU Regulation (EU) No 1169/2011 and its implementing regulations outline the mandatory labeling of allergens, including common allergens like milk, nuts, soy, and gluten. Spreads manufacturers must accurately declare any allergenic ingredients present in their products to protect consumers with allergies or intolerances.

The product type of the market includes spreadable fats (butter, margarine & cheese), fruit jam & preserve spreads, nut Based spreads, chocolate spreads, savory spreads, and honey based spreads. The most commonly preferred spreads in Europe are spreadable fats (butter, margarine & cheese). Spreadable fats have a long-standing culinary tradition in Europe. Butter, in particular, has been a staple in European diets for centuries. European cuisine often includes the use of butter in various dishes, from baking to cooking and spreading on bread. This cultural preference and familiarity contribute to the popularity of butter as a spread in Europe. Spreadable fats can be a source of essential nutrients. Butter, for instance, contains vitamins A, D, E, and K, along with trace minerals. Cheese spreads provide a good source of calcium and protein. European consumers appreciate the nutritional value that spreadable fats can offer when consumed in moderation. Chocolate spreads are expected to register highest CAGR of the market in Europe. The End-Use industry includes household and commercial. The household segment dominates the market with highest market share. Spreads are primarily consumed within households as part of everyday meals and snacks. European households commonly use spreads for breakfast, as a spread on bread, toast, or pastries. Spreads also find their way into sandwiches, cooking, and baking recipes at home. The widespread use of spreads in daily household consumption contributes to the dominance of the household end-use segment. European households often have multiple family members consuming spreads. With larger quantities required for regular consumption, households become a significant consumer base for spreads. Bulk purchasing and consumption within households contribute to the dominance of the household end-use segment in the spreads market. The commercial segment is anticipated to grow with highest CAGR of the market.

The conventional nature of spreads is playing key role in the development of spreads market of Europe. Spreads have a lengthy history in European culinary traditions. For millennia, butter, margarine, and cheese spreads have been consumed, and their use is profoundly engrained in European society. The familiarity and cultural affinity with these traditional spreads generate high demand and customer preference in the European market. Furthermore, traditional spreads have developed a distinct taste and flavour preference among European customers. In European cuisine, the rich and distinct flavours of butter, margarine, and cheese spreads are generally recognised and desired. These spreads improve the flavour of a variety of foods and are frequently regarded as part of the original European flavour profile. Traditional spreads have a pleasing texture that improves the whole eating experience. Butter and margarine spreads have a creamy, smooth texture, while cheese spreads offer creaminess and a unique mouthfeel. The textural appeal of these spreads contributes to their popularity and consumer preference in Europe. Supermarket/ hypermarket are important distribution channel for spreads market in Europe. Supermarkets and hypermarkets offer a wide range of spreads, including different brands, flavors, and types. They provide a comprehensive selection of conventional spreads like butter, margarine, and cheese spreads, catering to the diverse preferences of European consumers. The extensive product assortment available in these stores ensures that consumers have a variety of options to choose from, promoting market growth. Supermarkets and hypermarkets offer a comprehensive shopping experience by providing a wide array of food products, household items, and groceries all under one roof. Consumers can conveniently purchase their spreads along with other daily necessities during their grocery shopping trips. This one-stop shopping experience attracts consumers and increases the likelihood of spread purchases.

Major companies present in the market:

The Kraft Heinz Company, The Hershey Company, Ferrero SpA , Unilever PLC, Nestlé S.A., Hormel Foods Corporation, Mondelēz International, Inc., General Mills, Inc., Hero Group, Andros , Dr. Oetker , Lotus Bakeries , The Hain Celestial Group, Inc.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Spreads market with its value and forecast along with its segments
• Country-wise Spreads market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Product Type

• Spreadable Fats (Butter, Margarine & Cheese)
• Fruit Jam & Preserve Spreads
• Nut Based Spreads
• Chocolate Spreads
• Savory Spreads
• Honey Based Spreads

By End-Use

• Household
• Commercial

By Nature

• Conventional
• Organic / Plant Based

By Distribution Channel

• Hypermarket & Supermarket
• Convenience Store
• Online
• Others (Foodservice & Direct Sales)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Spreads industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.