Europe Gluten Free Products Market Outlook, 2028

Increased disposable income and changes in consumer demographics in Europe are predicted to drive the region's gluten-free goods industry. Furthermore, the increased knowledge of celiac illness is a powerful driving force that is expected to drive the demand for gluten-free products over the time frame. Europe, famed for its unique food culture and rich culinary traditions, has seen a tremendous increase in the availability and variety of gluten-free options. Consumers now have access to a wide variety of gluten-free alternatives, such as bread, pasta, snacks, baking mixes, and even traditionally gluten-containing foods that have been altered to meet the needs of this burgeoning industry. This growth has been fueled by a number of factors, including improved knowledge and diagnosis of gluten-related illnesses, technological breakthroughs in food, and the growing impact of health-conscious and wellness-oriented lifestyles. As a result, the gluten-free product sector in Europe has flourished, providing people with dietary limitations with delicious, safe, and easily available solutions that meet their specific requirements. European cuisine is renowned for its rich and diverse culinary traditions, and the gluten-free market has embraced this heritage. European chefs and food producers have made remarkable strides in adapting traditional recipes to cater to gluten-free diets. For example, gluten-free versions of iconic European dishes like pizza, pastries, and pasta are now readily available, allowing individuals with dietary restrictions to enjoy these beloved foods without compromising on flavor or authenticity. Furthermore, in recent years, Europe has seen a considerable surge in health and wellness awareness. Many people are switching to gluten-free diets for alleged health benefits, even if they do not have gluten-related diseases. This trend has resulted in an increase in demand for gluten-free products, forcing producers to innovate and offer a diverse selection of options to match consumer preferences.

According to the research report, “Europe Gluten Free Products Market Outlook, 2028, the market is anticipated to add USD 1 Billion from 2023 to 2028. Gluten-free products have a long history in Europe, dating back to the early 1900s, when Anton Schär began developing items for what would eventually become the first brand of packaged gluten-free foods. In the 1940s, Dr. Willem-Karel Dicke discovered that a gluten-free diet could be useful in treating celiac disease. This increased awareness of the illness and the demand for gluten-free products. In Europe in the 1970s, there existed a tiny but developing demand for gluten-free products. However, the market did not begin to expand considerably until the 1990s. This was due, in part, to greater awareness of celiac disease and other gluten-related diseases, as well as the growing popularity of the gluten-free diet as a means of losing weight or improving overall health. Today, the market for gluten-free products in Europe is booming with wide variety of gluten-free products available. Gluten-free pasta and pizza are becoming more popular in Italy. This is due in part to the fact that Italy has a strong pasta and pizza culture. A number of well-known Italian brands also provide gluten-free versions of their products. Furthermore, gluten-free tapas and paella are becoming more popular in Spain. This is due in part to the fact that Spain has a strong tapas and paella culture. A number of well-known Spanish brands also provide gluten-free versions of their products. In addition to France there is growing trend of gluten-free pastries and bread. This is due in part to the fact that France is a country with a strong pastry and bread culture. There are also a number of popular French brands that offer gluten-free versions of their products.

Europe has some of the most rigorous regulations and labeling standards for gluten-free products. The European Union's legislation mandates that any product labeled as gluten-free must contain less than 20 parts per million (ppm) of gluten. This strict standard ensures that individuals with celiac disease or gluten intolerance can trust the accuracy of gluten-free labels and make informed choices about the products they consume. EU Regulation 1169/2011, this regulation pertains to the provision of food information to consumers. It requires that all pre-packaged foods, including gluten-free products, provide clear and accurate information about the presence of allergens, including gluten. The ingredients list must clearly indicate the presence of any gluten-containing ingredients, and if the product is labeled as gluten-free, it must meet the criteria specified in Regulation 828/2014. In addition to the EU regulations, some countries in Europe have their own national regulations for gluten-free products. For instance, in the United Kingdom, the Food Standards Agency (FSA) has issued guidance on the labeling of gluten-free products. The FSA guidance sets out the same requirements as the EU regulations, but it also includes some additional requirements, such as the need to provide a gluten-free claim on the front of the pack.

According to the report, the market is segmented into product types, bakery products ( breads, rolls, buns and cakes, cookies, crackers, wafers and biscuits baking mixes and flours), snacks & RTE products, soups , sauces, pizzas & pasta and other types( condiments & dressings, dairy Products , gluten-free baby food, meats/ meats alternatives). The bakery products are widely consumed as gluten free product in Europe. Furthermore,, during the forecast period, it is expected that snacks and RTE products are gaining significant market growth in Europe gluten free product market. Snacks and RTE products offer convenience to consumers who are constantly on the go or have busy lifestyles. These products are pre-packaged and require little to no preparation, making them easy to consume as a quick and convenient snack or meal option. This convenience factor appeals to a wide range of consumers, including those with gluten-related disorders or dietary restrictions. Snacks and RTE products are often associated with social occasions, gatherings, and sharing. In Europe, where food plays a central role in social interactions, having gluten-free snack options allows individuals with dietary restrictions to participate fully in social events without feeling excluded. These products provide an inclusive and enjoyable experience for everyone, regardless of their dietary needs.

Germany leads the market of gluten free product in Europe, followed by Italy and United Kingdom. German manufacturers have been at the forefront of innovation in the gluten-free product market. They have invested in developing new and improved gluten-free alternatives that closely resemble their gluten-containing counterparts in taste, texture, and quality. German brands have a wide variety of gluten-free options, including bread, pasta, snacks, and baking mixes, catering to diverse consumer preferences. Furthermore, Germany has made significant strides in raising awareness about gluten-related disorders and providing support for individuals with dietary restrictions. Various celiac disease and gluten intolerance associations exist in Germany, offering resources, information, and advocacy for individuals living gluten-free. This support network helps drive awareness and education about gluten-free living and contributes to the market growth. Furthermore markets of Italy, United Kingdom, Spain and Russia are also growing at significant pace in Europe.

Based on form type market includes, solid and liquid. Liquid forms are significantly gaining popularity in gluten free product market of Europe and is expected to register highest CAGR of the market as well. Individuals with several dietary restrictions or allergies may benefit from liquid forms of gluten-free food. They can be made without other common allergens like dairy, soy, or nuts. This makes them ideal for people who need to avoid various allergens while still following a gluten-free diet. Some people with gluten-related diseases or sensitivities may find liquid forms of gluten-free items simpler to digest. The liquid format can help with digestion and absorption, especially for people who have weakened digestive systems or digestive disorders. Individuals who have difficulty digesting gluten-containing foods can benefit from this. The sources of the market include, plant based and animal based. The plant based sources dominates the market of gluten free products in Europe with significant market share. Furthermore during the anticipated time frame animal based process is anticipated to register highest CAGR of the market in Europe.
According to the distribution channel market is segmented into specialty stores (bakery stores, confectionery stores, gourmet stores), supermarkets & hypermarkets, online, conventional stores (grocery stores, mass merchandizers, warehouse clubs), others (drugstores & pharmacies). The speciality stores dominate the market in Europe. During the forecast period the online channel is expected to exhibit highest CAGR of the market in Europe. Online shopping is a convenient way for people to purchase gluten-free products. Customers can shop from the comfort of their own homes and have their products delivered directly to their door. This is especially important for people with celiac disease, who may have difficulty finding gluten-free products in their local stores. Online retailers often offer discounts and promotions on gluten-free products. This makes it possible for customers to save money on gluten-free foods. Some of the major online channels in Europe that distribute gluten-free products include, Aldi, Amazon, Glutenfreeshop, Holland & Barrett and many more.

Recent Developments:

• In January 2023, Nestlé announced that it would be launching a new line of gluten-free snacks in Europe. The snacks will be made with a blend of rice, corn, and quinoa flours.
• Dr. Schär: In February 2023, Dr. Schär announced that it would be opening a new gluten-free bakery in Germany. The bakery will be used to produce a wider range of gluten-free breads and pastries.
• Bfree: In May 2023, Bfree announced that it would be launching a new line of gluten-free breads in Europe. The breads will be made with a blend of rice, corn, and quinoa flours.

Major companies present in the market:

General Mills Inc, The Kellogg Company, Mondelez International, Inc, The Kraft Heinz Company, Barilla Group, Hormel Foods Corporation, The Hershey Company, Dr. Schär AG / SPA, The Hain Celestial Group, Bob's Red Mill, Warburtons Ltd, Norside Food Ltd, Ecotone , Raisio Group.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Gluten Free Products market with its value and forecast along with its segments
• Country-wise Gluten Free Products market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Product Type:

• Bakery products (Breads, rolls, buns and cakes Cookies, crackers, wafers and biscuits Baking mixes and flours)
• Snacks & RTE Products
• Soups
• Sauces
• Pizzas & Pasta
• Other Types (Condiments & Dressings, Dairy Products , Gluten-free Baby Food, Meats/ Meats Alternatives

By Form:

• Solid
• Liquid

By Sources:

• Plant (Rice & corn, Oilseeds & Pulses, Others)
• Animal (Dairy, Meat)

By Distribution Channel:

• Specialty Stores(Bakery Stores, Confectionery Stores, Gourment Stores)
• Supermarkets & Hypermarkets
• Online
• Conventional Stores(Grocery Stores, Mass Merchandizers, Warehouse clubs)
• Others(Drugstores & pharmacies)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.