Probiotics Market Outlook, 2028

Probiotics are microorganisms such as bacteria and yeast that help humans and animals by maintaining intestinal microbial balance. Probiotics ingredient stimulates natural digestive juices and enzymes in the body to ensure proper digestive system function. They can be taken orally or as supplements. Probiotics also protect healthy organisms from potentially dangerous ones. Products containing probiotics are currently utilized to identify and treat neurological abnormalities, digestive problems, and mental ailments. They also help to eliminate infections in the body, boost the human immune system, and shield proteins and lipids from oxidative damage. One of the main factors influencing market expansion is consumers' growing preference for natural products. The industry is expanding as a result of consumers' increased concerns about preventative healthcare and the beneficial effects of probiotic microorganisms on health. A rise in the consumption of functional foods, which in addition to offering essential nutrients have the potential to benefit health, has raised the need for probiotics. Obesity, digestive problems, gastrointestinal infections, vaginal infections, and other illnesses affect the majority of people today. Due to this, industry participants have created probiotic solutions to help cure certain disorders. The rise in health concerns has had a modest effect on the probiotics business, but it is anticipated to grow soon. It is projected that the absence of adequate rules in the sector will stifle market expansion. Additionally, because probiotics are extremely delicate organisms that can rapidly be weakened by a variety of environmental variables, careful storage is required. A lot of probiotics are also unstable at room temperature. These all prevent the market from expanding.

According to the research report, Global Probiotic Market Outlook, 2028 the market is anticipated to reach USD 105.27 Billion market size by 2028, increasing from USD 64.52 Billion in 2022. The market is projected to grow with 8.69% CAGR by 2023-28. The global population is aging, and there is a growing interest in healthy aging and age-related health concerns. Probiotics have the potential to support healthy aging by promoting gut health, immune function, and cognitive well-being. Aging-related digestive problems, immune system deterioration, and cognitive health difficulties can all be addressed by companies by creating probiotic solutions specifically geared towards the elderly. The probiotics market is anticipated to grow significantly as a result of expansion in the food and beverage sector brought on by rising consumer expenditure and supportive governmental policies. Probiotics market expansion is anticipated to be fueled by a jump in fortified food demand from customers who are increasingly health conscious. Probiotics are predicted to present a sizable growth opportunity as the population ages and awareness of their health advantages increases. The market is anticipated to rise as a result of an increase in the number of working women and consumer expenditure on healthy food items. Probiotics are more in demand due to rising consumer knowledge and health concerns, which has led to a growth in probiotic dairy and food items. Consumers prefer probiotic dairy items like yoghurt, ice cream, and cheese over the available medical health supplements to eat healthy bacteria. For instance, Amorepacific Group opened its new Green Tea Probiotics Research Centre in February 2022 to expand research on lactobacillus, which was recently found in a Jeju organic green tea garden. Additionally, Chr Hansen announced the acquisition of HSO Health Care in April 2020. The probiotic products offered by Chr Hansen could be improved with the addition of the Austrian company that specializes in probiotics for women's health.

Based on the report, the global market is segmented into five major regions, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Among them, Asia Pacific is dominating the market, with nearly half of the market share in 2022. The Asia-Pacific region has a rich history of consuming fermented foods and beverages, which naturally contain probiotics. Traditional practises and cultural familiarity with probiotics have created a strong foundation for the market's growth. In addition, North America is expected to the highest CAGR during the forecast period. North American consumers have shown a strong interest in maintaining and improving their gut health. This has led to increased consumption of probiotic products as a means to support digestive health, enhance immune function, and manage gastrointestinal conditions such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD). Yogurt is one of the most popular probiotic-rich foods in North America. It has been a staple in the diet for many years, and consumers often associate yogurt with probiotics. The availability of a variety of yogurt brands and flavors with added probiotics has contributed to the integration of probiotics into the daily diets of many North Americans. The probiotic market in North America is subject to strict regulatory standards for labeling and health claims. Regulatory bodies, such as the U.S. Food and Drug Administration (FDA) and Health Canada, ensure that probiotic products meet quality and safety standards. This regulatory oversight helps build consumer trust and confidence in the probiotic products available in the market. In addition, The United States offers a vast array of probiotic products to consumers. These include yogurt, kefir, fermented vegetables, kombucha, probiotic supplements, and even probiotic-infused snacks and beverages. The market is diverse, catering to different consumer preferences and dietary needs. The National Yogurt Association (NYA) is an organization that represents the yogurt industry in the United States. While it primarily focuses on yogurt, it also covers probiotic-containing products. The NYA sets standards for yogurt and provides education and resources related to yogurt and probiotics. The American Dietetic Association (ADA), now known as the Academy of Nutrition and Dietetics is the largest association of food and nutrition professionals in the United States. It provides information, resources, and guidance on various aspects of nutrition, including probiotics and their role in health and wellness.

The global market is divided into categories for probiotic foods and Beverages, probiotic Dietary supplements, and Animal Feed based on product type. In 2022, the probiotic foods and Beverages segment held the largest market share of all of them. Probiotic foods and beverages have gained widespread consumer acceptance and popularity. Many consumers are familiar with products like yogurt, kefir, fermented vegetables, and kombucha, which are commonly available in the market. These products have been traditionally consumed for their health benefits and are part of the regular diet in many cultures. Probiotic foods and beverages seamlessly integrate into consumers' daily diets. They can be easily incorporated into meals, snacks, and beverages without disrupting regular eating habits. This convenience factor encourages regular and consistent consumption of probiotics, leading to sustained market demand. Traditionally, probiotics required refrigeration to maintain their viability. However, advancements in technology have led to the development of shelf-stable probiotic strains that can survive at room temperature. This innovation has expanded the availability and convenience of probiotic foods and beverages, allowing for easier storage, transport, and consumption. In addition, many countries, there are regulations and restrictions on the use of antibiotic growth promoters (AGPs) in animal feed due to concerns about antimicrobial resistance. This has led to the search for alternative feed additives that can maintain animal health and growth. Probiotics, being natural and beneficial bacteria, have emerged as a viable substitute for AGPs, driving their adoption in animal feed. The global demand for animal protein, including meat, milk, eggs, and fish, is increasing due to population growth and changing dietary preferences. To meet this demand, livestock producers are looking for ways to enhance animal productivity and feed efficiency. Probiotics play a role in improving digestion, nutrient utilization, and growth performance, making them attractive additives for animal feed.

According to the report, the global market is segmented into Hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online stores, and others based on distribution channels. Among them, the Hypermarkets and Supermarkets segment made the largest contribution in 2022. Probiotic products are widely available in hypermarkets and supermarkets, which are large, retail stores offering a wide range of products. These stores usually have dedicated sections for health and wellness products, including probiotics. For instance, hypermarkets and supermarkets include Walmart, Carrefour, Tesco, Kroger, Auchan, and Costco. In addition, the e-commerce channel is projected to register a CAGR of more than 11% from 2023 to 2028. The online channel has experienced significant growth in recent years, offering consumers the convenience of purchasing probiotic products from the comfort of their homes. Many manufacturers and retailers have established online platforms to sell their probiotic supplements and related items. Many consumers prefer to purchase probiotics online due to convenience, a wider product selection, and the ability to research and compare products. For instance, online retailers that offer probiotic products include Amazon, Alibaba, Walmart.com, iHerb, and Vitacost.

Based on end-users, it is divided into two main categories: human and Animal. The human segment refers to the use of probiotic products for human consumption. It includes various age groups, from infants to the elderly, and encompasses both healthy individuals and those with specific health conditions. Probiotic products are widely consumed by individuals seeking to maintain or improve their overall health and well-being. These consumers often incorporate probiotics into their daily routine to support digestive health, strengthen the immune system, and promote a healthy balance of gut bacteria. Probiotics play a role in modulating the immune system, which has led to their use for immune support. They are believed to help strengthen the body's defences against pathogens and promote a balanced immune response. Probiotic products are often consumed during times of increased susceptibility to illness or as a preventive measure. In addition, the animal segment refers to the use of probiotic products in animal nutrition, primarily in livestock farming and aquaculture. Probiotics are used to promote the health, growth, and productivity of animals. Probiotics are also employed in the aquaculture industry to enhance the health and growth of farmed fish, shrimp, and other aquatic species. Probiotics can help improve gut health, enhance disease resistance, and optimize feed utilization in aquaculture systems. They contribute to improved survival rates and overall productivity in aquaculture operations.

In terms of Ingredient type, the market is divided into Bacteria and Yeast. Bacteria-based probiotics have been extensively researched and recognized for their health benefits. They have a long history of use in probiotic products and are well-established in the market. Bacterial strains such as Lactobacillus and Bifidobacterium are commonly associated with probiotics and are widely known for their positive effects on gut health and overall well-being. Bacterial probiotics play a crucial role in balancing the gut microbiota, which refers to the trillions of microorganisms residing in the digestive tract. They help maintain a diverse and healthy microbial community, which is essential for proper digestion, nutrient absorption, and overall gut health. Bacterial probiotics have demonstrated effectiveness in preventing antibiotic-associated diarrhea (AAD). Antibiotics can disrupt the natural balance of gut bacteria, leading to diarrhea. Certain bacterial probiotic strains, particularly Lactobacillus rhamnosus GG and Saccharomyces boulardii, have shown efficacy in reducing the occurrence of AAD. In addition, Yeast-based probiotics have inherent stability advantages over bacterial probiotics. They are more resistant to harsh conditions, such as gastric acid and bile salts, making them better able to survive the digestive process and reach the intestines alive. This stability contributes to their longer shelf life and ensures their viability until consumption, making yeast-based probiotics an attractive option for manufacturers and consumers alike. Yeast-based probiotics have a broad spectrum of applications beyond gastrointestinal health. They are being explored for their potential benefits in areas such as skin health, oral health, vaginal health, and immune support. The versatility of yeast-based probiotics in addressing different health concerns expands their market potential and drives their projected growth.

Major Companies present in the market:

Danone S.A., Yakult Honsha Co. Ltd. , Nestlé S.A., Fonterra Co-Operative Group Limited, Kerry Group plc , Royal DSM N.V., Lallemand Inc., Lifeway Foods, Inc, Evonik Industries AG , International Flavors & Fragrances (IFF), Lonza Group AG, AB BIOTICS, Probiotical Spa, Probi AB, General Mills, Inc., PepsiCo Inc., Arla Foods Amba, Mother Dairy, Morinaga Milk Industry Co. Ltd ,Sacco System.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Probiotics market with its value and forecast along with its segments
• Region-wise Probiotics market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa)

By Product Type

• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End use

• Human
• Animal

By Ingredient Type

• Bacteria
• Yeast

By Distribution channel

• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Probiotic industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.