Sports Nutrition Market Overview, 2028

Globally, participation in sports and fitness activities is expanding. More people are participating in various sports and workout activities. This comprises professional athletes, fitness fanatics, and casual gym goers. The increased participation fuels the market for sports nutrition products that aim to improve performance, endurance, and recovery. Consumers are more concerned with their entire health and wellness. They are actively looking for items that can help them reach their fitness objectives, manage their weight, and provide critical nutrients. The aging population is increasingly focused on maintaining an active lifestyle and preserving physical function as they age. Sports nutrition products are seen as a means to support healthy aging, providing essential nutrients, promoting muscle strength, and supporting overall vitality. The focus on weight management, body composition, and achieving desired physical appearance continues to drive the sports nutrition market. Consumers seek products that support fat loss, muscle toning, and body sculpting, leading to the demand for sports nutrition products that address these specific goals. The market is witnessing an increasing emphasis on sports nutrition for youth athletes and amateur enthusiasts. Parents and coaches recognize the importance of proper nutrition for young athletes' growth, development, and performance. This has led to the development of specialized sports nutrition products targeting this demographic.

According to the research report, Global Sports Nutrition Market Overview, 2023-28 the market is anticipated to reach USD 80.71 Billion market size by 2028, increasing from USD 171.26 Billion in 2022. The market is projected to grow with 8.51% CAGR by 2023-28. The growing interest in plant-based diets and sustainability has fuelled the demand for plant-based and vegan sports nutrition products. Plant-based protein powders, bars, and other plant-derived supplements cater to the needs of individuals seeking cruelty-free and environmentally friendly options. The rise of fitness and wellness tourism has contributed to the demand for sports nutrition products. People traveling for fitness retreats, marathons, adventure sports, and other active vacations seek convenient and portable nutrition options to support their physical performance and recovery while on the go. Convenience foods such as protein bars, ready-to-drink shakes, and on-the-go snacks are becoming popular in the sports nutrition market. These products provide quick and convenient nutrition for busy individuals. Sports nutrition products are increasingly focusing on performance optimization and post-workout recovery. Products with ingredients like branched-chain amino acids (BCAAs), creatine, and electrolytes are in high demand. The demand for natural and organic sports nutrition products is on the rise. Consumers are seeking products free from artificial flavors, colors, and preservatives, and are willing to pay a premium for products with organic certifications.

Based on product type, the market is divided into Sports Supplements (tablets and Capsules), Sports Drinks, Sports Foods (Protein Bars, Energy Bars, Gels, etc.), and powder. Among them, Sports drinks will have the highest market share in 2022. Sports drinks are formulated to help athletes and individuals replenish fluids, electrolytes, and carbohydrates lost during physical activity. They contain a combination of water, carbohydrates, and electrolytes such as sodium, potassium, and magnesium. This makes them an effective choice for hydration during and after exercise, especially in high-intensity or endurance activities. In addition, sports Food is expected to grow at the highest CAGR during the forecast period. Sports foods also serve as convenient snack replacements and meal substitutes for individuals seeking a quick and nutritious option. Protein bars and energy bars, in particular, can provide a satisfying and nutrient-dense alternative to traditional snacks or as a meal replacement for individuals on the go or following specific dietary plans.

The global market for sports nutrition products is divided into Latin America, North America, Asia Pacific, Europe, and the Middle East and Africa. In recent years, North America has dominated the global market, accounting for the lion's share. According to the survey, this category is expected to remain at the top throughout the projected period. This region's rapid expansion can be related to increased health concerns. Furthermore, growing consumer interest in sports will almost certainly contribute significantly to the expansion of the North American sports nutrition products market in the coming years. Furthermore, Asia Pacific is expected to grow at a steady pace in the next years. A large increase in the number of individuals expected to participate in various sorts of sports is one of the key factors likely to fuel the market's overall expansion during the forecast period. Furthermore, increased disposable income and consumer knowledge of the benefits of consuming sports nutrition products are expected to fuel market expansion in the near future.

Based on end user, Lifestyle users are leading the market. The lifestyle user segment represents individuals who are not necessarily professional athletes or bodybuilders but engage in regular physical activities and fitness routines to maintain a healthy lifestyle. This segment includes recreational athletes, fitness enthusiasts, gym-goers, and individuals seeking overall health and wellness benefits from sports nutrition products. They may use sports nutrition products to support their exercise routines, aid in weight management, enhance energy levels, and improve overall fitness. In addition, Athletes are expected to grow at the highest CAGR during the forecast period. Athletes, including professional athletes, competitive sports participants, and individuals engaged in high-intensity training or sports activities, have traditionally been a significant consumer base for sports nutrition products. They have specific nutritional needs to support their performance, endurance, and recovery. Athletes often require higher protein intake, energy replenishment, and targeted supplementation to optimize their training and competitive outcomes. This segment includes athletes from various sports disciplines such as soccer, basketball, running, swimming, and more.

Animal-based proteins, especially whey protein, have been extensively studied for their muscle-building and recovery benefits. They are rich in branched-chain amino acids (BCAAs) like leucine, which plays a crucial role in stimulating muscle protein synthesis. Animal-based protein supplements are often preferred by athletes and bodybuilders aiming to maximize their muscle gains and optimize post-exercise recovery. Blended protein powders often combine sources like whey protein and plant-based proteins (e.g., pea, rice) to provide a balanced and comprehensive amino acid profile. Plant-based raw materials have seen significant growth and demand in recent years, driven by the rise in vegetarian, vegan, and flexitarian lifestyles. Some common plant-based raw materials used in sports nutrition products include Pea protein is derived from yellow split peas and is a high-quality plant-based protein source. It has a well-balanced amino acid profile and is easily digestible. Pea protein is suitable for individuals with allergies or sensitivities to animal-based proteins. Soy protein is extracted from soybeans and is a complete protein, meaning it contains all essential amino acids. It is a popular choice among plant-based athletes and individuals looking for a protein source that is comparable to animal-based proteins. Rice protein is derived from brown or white rice and is hypoallergenic. It is often used in combination with other plant-based proteins to improve the amino acid profile and provide a complete protein source.

Drugstores and pharmacies are common retail outlets where consumers can find sports nutrition products. These stores often have dedicated sections for health and wellness products, including vitamins, supplements, and sports nutrition items. They provide a convenient option for consumers to purchase sports nutrition products alongside other health-related items. For instance, CVS Health, Walgreens Boots Alliance, Rite Aid, Corporation, GNC Pharmacy, Dis-Chem Pharmacies. Supermarkets and hypermarkets are large retail stores that offer a wide range of products, including sports nutrition products. These stores provide convenience and a one-stop shopping experience for consumers. They typically have dedicated sections for health and wellness products, including sports nutrition supplements and food items. For instance, Walmart, Tesco, Carrefour, Costco Wholesale, Kroger. Online retailing, e-commerce, and internet-based platforms have seen significant growth in the sports nutrition market. Consumers can purchase sports nutrition products from various online platforms, including dedicated sports nutrition websites, e-commerce marketplaces, and brand websites. For instance, Amazon, Bodybuilding, MyProtein, Vitacost, iHerb.

Start-ups:

• Huel is a UK-based start-up that offers complete and balanced meal replacements in the form of powders, ready-to-drink shakes, and bars. Their products are designed to provide all the essential nutrients needed for a healthy diet, making them popular among athletes and individuals looking for convenient nutrition.
• Gainful is a US-based start-up that specializes in personalized protein powder blends. Customers take a quiz to determine their specific nutritional needs, and Gainful creates a custom protein powder blend tailored to their goals and preferences.
• Koia is a US-based start-up that produces plant-based protein drinks. Their beverages are made from a blend of plant proteins, fruits, and vegetables, providing a convenient and nutritious option for athletes and health-conscious individuals.
• Vega is a Canadian start-up that focuses on plant-based nutrition products. They offer a range of plant-based protein powders, bars, and other supplements, catering to individuals following a vegan or vegetarian lifestyle.

Major Companies present in the market:

Glanbia plc, Abbott Laboratories, PepsiCo, Inc, The Coca-Cola Company , Nestlé S.A, Amway Corp, Hormel Foods Corporation, Post Holdings, Inc., Ajinomoto Co., Inc., GNC Holdings.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Sports Nutrition market with its value and forecast along with its segments
• Regional-wise Sports Nutrition market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regional covered in the report:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

By Product Type

• Sports Supplements (Tablet and Capsules)
• Sports Drinks
• Sports Foods (Protein Bars, Energy Bars, Gels, etc.)
• Powder

By Raw Material Type

• Animal Based
• Plant Based
• Mixed

By End user

• Athletes
• Bodybuilders
• Lifestyle Users

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Healthfood Shops, Direct Selling, etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sauces, Dressings & Condiments industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.