According to this report, the global sports nutrition market size reached approximately USD 55.93 billion in 2024. Aided by increasing health awareness, the rising trend of fitness and wellness, and the growing demand for protein-rich and performance-enhancing products, the market is projected to grow at a CAGR of 6.80% between 2025 and 2034, reaching a value of around USD 101.66 billion by 2034.
Sports nutrition refers to products specifically designed to support athletic performance, endurance, muscle recovery, and overall fitness. These products include protein powders, energy bars, hydration drinks, amino acid supplements, and other formulations aimed at optimizing physical performance and enhancing health. Initially targeted primarily toward professional athletes, the sports nutrition market has expanded to cater to fitness enthusiasts, bodybuilders, and even individuals seeking to maintain a healthy lifestyle.
Consumers are increasingly focused on physical wellness and achieving optimal body composition, which has led to a surge in demand for sports nutrition products that offer the necessary nutritional support. The increasing awareness about health and fitness, coupled with the growing trend of active living, has significantly driven the sports nutrition market growth. Additionally, the rise of gym culture, personal training, and home workouts, particularly after the COVID-19 pandemic, has accelerated the consumption of sports nutrition products across various demographics.
Protein is a crucial component of sports nutrition products, and the growing awareness of its benefits has contributed significantly to market expansion. Protein powders and supplements are widely used by athletes, fitness enthusiasts, and individuals looking to build muscle, aid recovery, and improve physical performance. With the increasing popularity of high-protein diets and the ongoing trend of clean eating, protein-based sports nutrition products have gained significant traction among health-conscious consumers.
The demand for plant-based protein products has also surged, driven by the rise of veganism and the growing preference for plant-derived ingredients. Consumers are seeking plant-based protein powders and bars made from sources such as pea, soy, and hemp, which offer similar benefits to traditional animal-based proteins. This shift toward plant-based sports nutrition is expected to continue driving up the sports nutrition market share, as manufacturers introduce new and innovative products to cater to this expanding consumer base.
Furthermore, sports nutrition products fortified with functional ingredients, such as amino acids, omega-3 fatty acids, and probiotics, are becoming increasingly popular. These products not only support muscle building and recovery but also offer additional health benefits, including improved digestion, joint health, and immune system support, further boosting their appeal among consumers.
The market, once largely dominated by professional athletes and bodybuilders, is now seeing a broader consumer base. The rise of fitness and wellness trends has encouraged more individuals, including recreational athletes, fitness enthusiasts, and even casual exercisers, to incorporate sports nutrition products into their daily routines. The growing awareness of the benefits of regular physical activity and proper nutrition for overall health has further propelled the sports nutrition market expansion.
In addition to its use in fitness and athletic performance, sports nutrition is also finding expanding applications in the weight management and functional foods sectors. Products like meal replacement shakes, protein bars, and low-calorie snacks are increasingly being marketed as convenient options for individuals looking to lose weight or maintain a healthy lifestyle. These products provide essential nutrients while supporting satiety and muscle preservation, making them appealing to a wide range of consumers beyond traditional athletes.
As per the sports nutrition market analysis, the ageing population is another demographic driving the growth of the market. As older adults seek to maintain their mobility, strength, and overall health, they are turning to sports nutrition products for their muscle-supporting and recovery-enhancing properties. Protein supplements and products formulated to improve bone density, joint health, and muscle mass are increasingly being marketed to this growing segment, contributing to the market's expansion.
Moreover, the growing interest in personalised nutrition is creating new opportunities for sports nutrition manufacturers. As consumers become more aware of their individual nutritional needs, there is increasing demand for products that are tailored to specific goals, such as muscle gain, fat loss, or endurance improvement. The use of data-driven tools, such as wearable fitness devices and mobile apps, is enabling consumers to track their nutritional intake and performance metrics, creating opportunities for personalised sports nutrition solutions.
Sports nutrition refers to products specifically designed to support athletic performance, endurance, muscle recovery, and overall fitness. These products include protein powders, energy bars, hydration drinks, amino acid supplements, and other formulations aimed at optimizing physical performance and enhancing health. Initially targeted primarily toward professional athletes, the sports nutrition market has expanded to cater to fitness enthusiasts, bodybuilders, and even individuals seeking to maintain a healthy lifestyle.
Consumers are increasingly focused on physical wellness and achieving optimal body composition, which has led to a surge in demand for sports nutrition products that offer the necessary nutritional support. The increasing awareness about health and fitness, coupled with the growing trend of active living, has significantly driven the sports nutrition market growth. Additionally, the rise of gym culture, personal training, and home workouts, particularly after the COVID-19 pandemic, has accelerated the consumption of sports nutrition products across various demographics.
Protein is a crucial component of sports nutrition products, and the growing awareness of its benefits has contributed significantly to market expansion. Protein powders and supplements are widely used by athletes, fitness enthusiasts, and individuals looking to build muscle, aid recovery, and improve physical performance. With the increasing popularity of high-protein diets and the ongoing trend of clean eating, protein-based sports nutrition products have gained significant traction among health-conscious consumers.
The demand for plant-based protein products has also surged, driven by the rise of veganism and the growing preference for plant-derived ingredients. Consumers are seeking plant-based protein powders and bars made from sources such as pea, soy, and hemp, which offer similar benefits to traditional animal-based proteins. This shift toward plant-based sports nutrition is expected to continue driving up the sports nutrition market share, as manufacturers introduce new and innovative products to cater to this expanding consumer base.
Furthermore, sports nutrition products fortified with functional ingredients, such as amino acids, omega-3 fatty acids, and probiotics, are becoming increasingly popular. These products not only support muscle building and recovery but also offer additional health benefits, including improved digestion, joint health, and immune system support, further boosting their appeal among consumers.
The market, once largely dominated by professional athletes and bodybuilders, is now seeing a broader consumer base. The rise of fitness and wellness trends has encouraged more individuals, including recreational athletes, fitness enthusiasts, and even casual exercisers, to incorporate sports nutrition products into their daily routines. The growing awareness of the benefits of regular physical activity and proper nutrition for overall health has further propelled the sports nutrition market expansion.
In addition to its use in fitness and athletic performance, sports nutrition is also finding expanding applications in the weight management and functional foods sectors. Products like meal replacement shakes, protein bars, and low-calorie snacks are increasingly being marketed as convenient options for individuals looking to lose weight or maintain a healthy lifestyle. These products provide essential nutrients while supporting satiety and muscle preservation, making them appealing to a wide range of consumers beyond traditional athletes.
As per the sports nutrition market analysis, the ageing population is another demographic driving the growth of the market. As older adults seek to maintain their mobility, strength, and overall health, they are turning to sports nutrition products for their muscle-supporting and recovery-enhancing properties. Protein supplements and products formulated to improve bone density, joint health, and muscle mass are increasingly being marketed to this growing segment, contributing to the market's expansion.
Moreover, the growing interest in personalised nutrition is creating new opportunities for sports nutrition manufacturers. As consumers become more aware of their individual nutritional needs, there is increasing demand for products that are tailored to specific goals, such as muscle gain, fat loss, or endurance improvement. The use of data-driven tools, such as wearable fitness devices and mobile apps, is enabling consumers to track their nutritional intake and performance metrics, creating opportunities for personalised sports nutrition solutions.
Market Segmentation
The global sports nutrition market can be divided based on the type, distribution channel, and region.Market Breakup by Type
- Sports Food
- Sports Drinks
- Sports Supplements
- Protein Supplements
- Vitamins
- Minerals
- Amino Acids
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global sports nutrition market. Some of the major players explored in the report are as follows:- Glanbia PLC
- PepsiCo, Inc.
- Mondelez International, Inc.
- Abbott Laboratories Inc.
- GNC Holdings, LLC
- The Coca Cola Company
- Iovate Health Sciences International Inc.
- Otsuka Holdings Co., Ltd.
- GSK plc
- Bio-Engineered Supplements and Nutrition, Inc.
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Sports Nutrition Market Analysis
6 North America Sports Nutrition Market Analysis
7 Europe Sports Nutrition Market Analysis
8 Asia Pacific Sports Nutrition Market Analysis
9 Latin America Sports Nutrition Market Analysis
1 Middle East and Africa Sports Nutrition Market Analysis
11 Market Dynamics
12 Competitive Landscape
Companies Mentioned
- Glanbia PLC
- PepsiCo, Inc.
- Mondelez International, Inc.
- Abbott Laboratories Inc.
- GNC Holdings, LLC
- The CocaCola Company
- Iovate Health Sciences International Inc.
- Otsuka Holdings Co., Ltd.
- GSK plc
- Bio-Engineered Supplements and Nutrition, Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 153 |
| Published | February 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 56.24 Billion |
| Forecasted Market Value ( USD | $ 101.66 Billion |
| Compound Annual Growth Rate | 6.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
