Sports Nutrition Ingredients Market Report 2025

The sports nutrition ingredients market size has grown strongly in recent years. It will grow from $5.64 billion in 2024 to $6.14 billion in 2025 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to growing health and fitness awareness, rise in sports participation, innovation in ingredient formulations, expansion of distribution channels, celebrity endorsements and influencer marketing.

The sports nutrition ingredients market size is expected to see strong growth in the next few years. It will grow to $8.42 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to continued focus on health and wellness, customization and personalization trends, globalization of sports nutrition brands, rising popularity of plant-based ingredients, government initiatives and regulations. Major trends in the forecast period include plant-based dominance, personalization and customization, clean labels and transparency, functional ingredients and nutraceuticals, innovations in protein sources.

The increasing demand for dietary supplements is anticipated to drive the growth of the sports nutrition ingredients market in the future. Dietary supplements consist of additions to the diet that typically comprise one or more dietary components, such as vitamins, minerals, herbs, amino acids, and enzymes. The heightened demand for dietary supplements leads to a greater need for sports nutrition ingredients, which are utilized to enhance physical activity and athletic performance. For example, in October 2022, the Council for Responsible Nutrition, a US-based non-profit trade association, conducted the 2022 Consumer Survey on Dietary Supplements, which included 3,133 U.S. adults aged 18 and older. Of these participants, 2,342 reported using dietary supplements seasonally, occasionally, or regularly, with 75% of Americans incorporating dietary supplements into their routines. Consequently, the rising demand for dietary supplements is driving the sports nutrition ingredients market.

The growth of the sports nutrition ingredients market is expected to be propelled by the increasing geriatric population in the coming years. The geriatric population is defined as the percentage of individuals aged 65 and older compared to those between 18 and 64 who are employed. This demographic shift is primarily due to longer life expectancies and declining birth rates, leading to a growing number of elderly individuals. As people age, there is generally a heightened awareness of health and wellness, with older adults becoming more conscious of maintaining an active lifestyle and seeking nutritional solutions, such as sports nutrition ingredients, to improve their overall well-being. For example, in July 2024, the UK Parliament's House of Commons Library reported that the UK's population is aging, with 12.7 million people aged 65 or older in 2022, representing 19% of the total population. This figure is projected to increase to 22.1 million, or 27%, by 2072. Consequently, the rise in the geriatric population is fueling the growth of the sports nutrition ingredients market.

Product innovation is a significant trend gaining traction in the sports nutrition ingredients market. Major companies in the sector are focusing on developing innovative products to maintain their competitive edge. For example, in April 2024, Vitaco Health, a New Zealand-based unlisted company, introduced ATHENA Sports Nutrition, a new brand tailored specifically for athletic women. This brand includes protein powders, supplements, and snacks that address the unique nutritional requirements of female athletes. ATHENA’s products, certified by Informed Sport (with the exception of bars), feature essential ingredients like iron, calcium, and electrolytes, developed in collaboration with elite female athletes and nutrition experts. The brand aims to address a significant gap in the sports nutrition market, empowering women in sports through specialized solutions. Supported by a $2 million marketing campaign featuring well-known female athletes, ATHENA products will be available at Chemist Warehouse, Coles, and various online platforms.

Leading companies in the sports nutrition ingredients market are also innovating products like whey proteins to attract larger customer bases, boost sales, and increase revenue. Whey proteins are a group of proteins derived from whey, the liquid byproduct of cheese production. For instance, in April 2023, Arla Foods Ingredients, a Danish dairy company, launched Nutrilac ProteinBoost. Notable for its complete profile of all nine essential amino acids, Nutrilac ProteinBoost serves as an excellent protein source that can be easily integrated into various food and beverage items. With an indulgent texture and subtle dairy flavor, it is particularly beneficial for enhancing the protein content of high-protein ice cream to 15% while preserving a clean and neutral dairy taste. Additionally, drinking yogurts benefit from high protein content along with low viscosity, excellent solubility, and a pleasant mouthfeel. Nutrilac ProteinBoost also enhances viscosity and stability in spoonable yogurts while achieving very high protein levels. For the increasingly popular high-protein dairy bites, Nutrilac solutions not only enhance flavor but also ensure shape and texture retention throughout an extended shelf life.

In May 2022, Ardian, a private equity firm based in France, acquired Nutripure for an undisclosed amount. This acquisition is intended to assist Nutripure in accelerating its growth by utilizing Ardian's expertise in e-commerce and the health sector. The support will enhance product development, optimize sales, and facilitate further expansion in the sports nutrition and food supplements market. Nutripure is a manufacturing company located in France that specializes in sports nutrition ingredients.

Major companies operating in the sports nutrition ingredients market are Arla Food Ingredients Group P/S, Fonterra Co-operative Group Limited, Glanbia Public Limited Company, Kemin Industries Inc., Lactalis Ingredients, Milk Specialties Company, Agropur Ingredients LLC, Ajinomoto Company Inc., AMCO Proteins, Nexira Inc., Rousselot Inc., Tiancheng International Inc., Compound Solutions Inc., Roquette Freres SA, Lonza Group Ltd., Kerry Group PLC, Sabinsa Corporation, International Dehydrated Foods Inc., ABH Pharma Inc., PepsiCo Inc., The Coca-Cola Company, Iovate Health Sciences International Inc., Abbott Laboratories, The Simply Good Foods Co., Clif Bar & Company, MusclePharm Corporation, General Nutrition Centers Inc., Bulk Powders Ltd., BioTech USA Kft., Nutrabolt Corporation, Optimum Nutrition Inc., Bio-Engineered Supplements and Nutrition Inc., Dymatize Enterprises LLC, MuscleTech Research and Development Inc., Cellucor Inc., Quest Nutrition LLC, Redcon1 LLC.

North America was the largest region in the sports nutrition ingredients market share in 2024. The regions covered in the sports nutrition ingredients market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports nutrition ingredients market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sports nutrition ingredients are substances commonly included in sports foods or sold as supplements. They supply the energy required for various sports activities and support muscle recovery and endurance improvement.

The primary types of sports nutrition ingredients include sports drinks, sports supplements, and sports food. Sports drinks are specifically formulated beverages intended to aid in hydration during or after physical activity. These drinks typically contain a combination of proteins, carbohydrates, vitamins, minerals, and other essential ingredients. They are distributed through both online and offline channels. These ingredients find applications among various user groups such as bodybuilders, professional and amateur athletes, recreational users, and individuals focused on a healthy lifestyle. They are utilized in the form of sports and energy beverages, protein powders, energy and nutrition bars, among other product types.

The sports nutrition ingredients market research report is one of a series of new reports that provides sports nutrition ingredients market statistics, including sports nutrition ingredients industry global market size, regional shares, competitors with sports nutrition ingredients market share, detailed sports nutrition ingredients market segments, market trends, and opportunities, and any further data you may need to thrive in the sports nutrition ingredients industry. This sports nutrition ingredients market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sports nutrition ingredients market consists of sales of probiotics, prebiotics, amino acids, phytochemicals, and plant extracts. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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