Australia Gift Packaging Market has shown decent growth during the pre-covid years owing to the growing gifting culture across the country with Australians spending approximately $19.8 billion on buying gifts each year. In 2020, due to the covid restriction imposed on travel, social gatherings, and retail store closures, the demand for gifts decreased significantly negatively impacting the gift packaging market in the country. However, with restrictions on in-person shopping and social distancing measures, consumers increasingly turned to online shopping, and e-commerce sales in Australia grew by 57.1% in 2020, with a total of $50.46 billion in online sales which contributed to the recovery of the market.
According to the publisher, Australia Gift Packaging Market size is projected to grow at a CAGR of 3.8% during 2023-2029. The demand for gift packaging industry would grow on account of consumers increasingly preferring personalized and customized products with 36% of consumers in Australia willing to pay more for personalized products or services. Moreover, the increase in social media with currently 98% of Australians aged 18-29 active social media users would play a significant role in driving the Gift Packaging Market in Australia as it creates demand for visually appealing and unique packaging designs, providing a platform for small businesses and independent creators to showcase their products, and making it easier for customers to discover and purchase customized packaging options.
Market by Product Types
By product types, wrapping paper dominated the Australia Gift Packaging Industry owing to the convivence of wrapping paper as it can be folded and cut into a variety of shapes depending on the gift, and there are many alternatives for selecting the print based on the occasion.
Market by Material Types
Paper gift packaging is expected to account for the highest revenues as it provides a variety of options to consumers for customized designs which makes the gift more aesthetic and visually appealing.
Market by Packaging Types
Primary packaging acquired major revenue as it is an initial level of packaging essential to keep the product safe and secure during transport and storage. Moreover, owing to consumers' growing preference for customized and enhanced printing secondary packaging would grow faster during the forecast period.
Market by Applications
Owing to the growing promotional products industry in Australia and the growing corporate gifting trend, the commercial gift packaging segment would grow significantly during the forecasted growth.
Key Attractiveness of the Report
- COVID-19 Impact on the Market.
- 11 Years Market Numbers.
- Historical Data Starting from 2019 to 2022.
- Base Year: 2022
- Forecast Data until 2029.
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report
- Australia Gift Packaging Market Overview
- Australia Gift Packaging Market Outlook
- Australia Gift Packaging Market Forecast
- Australia Gift Packaging Market Porter's Five Forces
- Australia Gift Packaging Market Industry Life Cycle
- Historical Market Data and Forecast of Australia Gift Packaging Revenues, By Product Types for the period 2019-2029F.
- Historical Market Data and Forecast of Australia Gift Packaging Revenues, By Material Types for the period 2019-2029F.
- Historical Market Data and Forecast of Australia Gift Packaging Revenues, By Packaging Types for the period 2019-2029F.
- Historical Market Data and Forecast of Australia Gift Packaging Revenues, By Applications for the period 2019-2029F.
- Market Drivers and Restraints
- Market Opportunity Assessment
- Key Performance Indicators
- Competitive Benchmarking
- Company Profiles
- Key Strategic Recommendations
Market Scope and Segmentation
The report provides a detailed analysis of the following market segments:
By Product Types
- Bows & Ribbons
- Bags & Containers
- Boxes
- Wrapping Paper
- Others (Pouches, Tapes, Decorative Articles, etc.)
By Material Types
- Plastics
- Paper
- Metal
- Others (Glass, Fiber, etc.)
By Packaging Types
- Primary
- Secondary
By Applications
- Personal
- Commercial
Table of Contents
1. Executive Summary
Companies Mentioned
- Oji Fibre Solutions (NZ) Limited
- IG Design Group Australia
- PaperPak
- My Box Co Pty Ltd
- Koch & Co
- The Wrapping Paper Company Pty Ltd
- Little Branch Australia
- Hallmark Cards Australia Limited
