Eye Cosmetic Packaging Market Report 2024

This Eye Cosmetic Packaging market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The eye cosmetic packaging market size has grown strongly in recent years. It will grow from $13.83 billion in 2023 to $14.76 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth during the historic period can be attributed to increasing consumer awareness of personal grooming, which has driven higher demand for eye cosmetics and spurred innovations in packaging. Additionally, the influence of Hollywood and pop culture has created a need for diverse and appealing packaging solutions. Advancements in packaging technology have also contributed by enabling the development of more functional and visually attractive designs.

The eye cosmetic packaging market size is expected to see strong growth in the next few years. It will grow to $19.23 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The projected growth during the forecast period can be attributed to the continued digitalization and the rise of social media platforms, which will drive the popularity of eye cosmetics and necessitate packaging that stands out in digital spaces. Additionally, the growing emphasis on inclusivity and diversity will encourage brands to create packaging that appeals to a wider range of consumers. Advancements in smart packaging technologies will also provide new functionalities and improve user experience. Major trends expected to influence the market include a shift towards minimalistic and sleek packaging designs, increased adoption of eco-friendly packaging solutions, and the integration of smart packaging to offer additional product information and enhance user experience.

The growing consumption of cosmetic products is projected to drive the expansion of the eye cosmetic packaging market. Cosmetic products are designed for application on the body or face to cleanse, beautify, enhance attractiveness, or alter appearance without affecting the body's structure or functions. This increase in consumption is attributed to heightened consumer awareness of personal appearance and self-care, spurred by social media influence and a growing emphasis on beauty and grooming. Eye cosmetic packaging is essential for enhancing product appeal and user experience, offering functional designs for easy application and precise dosage while also protecting the product's integrity, extending shelf life, and maintaining efficacy. For example, Loreal, a France-based cosmetics company, reported in December 2022 that their active cosmetics sales reached 5.12 trillion euros ($5,549.1 billion) in 2022, marking a 30.6% increase. This rise in cosmetic consumption is driving the growth of the eye cosmetic packaging market.

Companies in the eye cosmetic packaging sector are focusing on creating innovative products, such as mascara tubes, to improve user experience and meet consumer demand. Mascara tubes are specialized containers that hold mascara and include an applicator for easy eyelash application. For instance, in October 2023, Cherng Mei Enterprise Co. Ltd., a Taiwan-based cosmetic packaging company, introduced flexible mascara tubes. These tubes, available in opaque and transparent finishes, allow for easy monitoring of product levels to reduce waste. They come in two styles, M409-1 and M409-2, each with a 5 ml capacity and designed for portability. The packaging can also be adapted for use with eyeliners and lip glosses by pairing with a thin brush or doe foot applicator.

In May 2022, Carlyle, a US-based private equity firm, acquired HCP Packaging (HCP) for an undisclosed amount. Carlyle plans to boost HCP Packaging’s growth by leveraging its expertise in the consumer and manufacturing sectors. Additionally, Carlyle aims to enhance HCP's research and development capabilities and create synergies with other companies in its portfolio across the cosmetics, consumer, and manufacturing industries. HCP Packaging, based in China, specializes in beauty and cosmetic packaging solutions, including packaging for eye cosmetics such as mascara applicators and brushes.

Major companies operating in the eye cosmetic packaging market are Berry Global Inc., Albea S.A., AptarGroup Inc., Gerresheimer AG, HCP Packaging USA Inc., Geka GmbH, Quadpack Industries S.A., The Libo Cosmetics Co. Ltd., Alpha Packaging Inc., H&K Müller GmbH & Co. KG, Plásticos FACA S.A., 3C Inc., Laboratorio Edol S.A., APC Packaging LLC, Cosmogen, The Packaging Company (TPC), CORPACK GmbH, Epopack Co. Ltd., Cosmopak Inc., Baralan International, Toly Group.

North America was the largest region in the eye cosmetic packaging market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye cosmetic packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the eye cosmetic packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Eye cosmetic packaging encompasses specialized packaging solutions designed for products such as eyeshadows, eyeliners, mascaras, and eyebrow products. This niche focuses on creating packaging that protects, enhances functionality, and provides aesthetic appeal, helping to attract consumers and reinforce brand identity.

The main types of eye cosmetic packaging products include bottles, jars, tubes, and boxes. Bottles are containers with narrow necks used for liquid products. The materials used in packaging can include plastic, glass, paper, paperboard, and metal. These packaging solutions are distributed through various channels, both online and offline, and cater to a range of applications such as eyeshadows, eyeliners, mascaras, false eyelashes, eyebrow products, concealers, and primers.

The eye cosmetic packaging market research report is one of a series of new reports that provides eye cosmetic packaging market statistics, including eye cosmetic packaging industry global market size, regional shares, competitors with an eye cosmetic packaging market share, detailed eye cosmetic packaging market segments, market trends and opportunities, and any further data you may need to thrive in the eye cosmetic packaging industry. This eye cosmetic packaging market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The eye cosmetic packaging market consists of sales of mascara tubes, mechanical pencils, eyeliner bottles, and palettes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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