Disposable Incontinence Products Market Report 2026

The disposable incontinence products market size has grown strongly in recent years. It will grow from $11.63 billion in 2025 to $12.48 billion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to aging global population trends, increased diagnosis of urinary incontinence, expansion of long-term care facilities, improvements in absorbent material technologies, growing acceptance of disposable incontinence products.

The disposable incontinence products market size is expected to see strong growth in the next few years. It will grow to $16.81 billion in 2030 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to rising demand for home-based elderly care, increasing focus on sustainable disposable materials, expansion of healthcare infrastructure in emerging markets, advancements in super absorbent polymers, growing emphasis on patient comfort and dignity. Major trends in the forecast period include increasing demand for high-absorbency disposable products, rising use of skin-friendly and breathable materials, growing focus on comfort and discretion, expansion of adult incontinence care solutions, enhanced emphasis on product hygiene and safety.

The increasing prevalence of urological disorders is expected to drive the growth of the disposable incontinence products market in the coming years. Urological disorders include conditions such as urinary tract infections, kidney stones, bladder control issues, and prostate-related problems. Disposable adult incontinence products help individuals remain dry and comfortable, enabling them to maintain daily activities and quality of life without disruption. A rise in urological disorders places additional pressure on healthcare systems and emphasizes the need for effective management and supportive care solutions. For example, in October 2023, according to National Health Service (NHS) England, a UK-based government department, hospitals recorded 147,285 admissions with a primary diagnosis of urinary tract infection during 2022/23. People aged over 65 accounted for 56% of these cases, totaling 82,392 admissions, with the highest number occurring among individuals aged 80-84, who accounted for 17,280 admissions. Therefore, the growing incidence of urological disorders is contributing to the expansion of the disposable incontinence products market.

Companies operating in the disposable incontinence products market are increasingly focusing on innovative solutions, such as extra-thin absorbent underpants, to strengthen their market position while offering discreet, comfortable, and effective incontinence care. Extra-thin disposable underpants provide high absorbency within a slim profile that fits comfortably under clothing without noticeable bulk, while also incorporating soft, cotton-like textures and antibacterial features to enhance hygiene and comfort. For instance, in May 2023, Nobel Hygiene Pvt. Ltd., an India-based hygiene products manufacturer, launched UltraThinz, an extra-thin absorbent disposable underpant designed for younger adults experiencing light incontinence due to factors such as obesity, postpartum recovery, or menopause-related conditions. UltraThinz is available in two variants, including a peach-colored option for women and a grey-colored option for men, addressing gender-specific requirements. Key features include a sleek and discreet fit, reliable absorption, a comfortable feel, and antibacterial protection, offering benefits such as improved confidence, comfort, and hygiene without the bulk associated with traditional products.

In October 2023, Henry Schein Inc., a US-based healthcare technology company, acquired Shield Healthcare Inc. for an undisclosed amount. Through this acquisition, Henry Schein aims to broaden its respiratory and home healthcare portfolio by integrating Shield Healthcare’s specialized products and distribution capabilities, thereby enhancing service delivery to patients and healthcare providers. Shield Healthcare Inc. is a US-based healthcare products company specializing in disposable incontinence solutions.

Major companies operating in the disposable incontinence products market are Kimberly Clark Corporation, Essity AB, Unicharm Corporation, Kao Corporation, Ontex Group, First Quality Enterprises, Paul Hartmann AG, Abena Group, Drylock Technologies, Attindas Hygiene Partners, TZMO SA, Hengan International Group, Daio Paper Corporation, Chiaus Holdings, Nobel Hygiene, Principle Business Enterprises, Medline Industries, Edgewell Personal Care, Pigeon Corporation, Nitto Industries, DSG International.

Asia-Pacific was the largest region in the disposable incontinence products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the global disposable incontinence products market during the forecast period. The regions covered in the disposable incontinence products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the disposable incontinence products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The disposable incontinence products markets consists of sales of booster pads, adult briefs, male guards, bladder control pads, and underpads external or condom catheter. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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