Mobile Data Protection Global Market Report 2024

The mobile data protection market size has grown exponentially in recent years. It will grow from $5.67 billion in 2023 to $7.12 billion in 2024 at a compound annual growth rate (CAGR) of 25.6%. Historical growth can be attributed to the surge in mobile device usage, escalating cybersecurity threats, stricter regulatory demands, the adoption of enterprise mobility trends, and heightened concerns about data loss prevention.

The mobile data protection market size is expected to see exponential growth in the next few years. It will grow to $16.73 billion in 2028 at a compound annual growth rate (CAGR) of 23.8%. Anticipated growth in the forecast period is due to the widespread use of mobile applications, integration of IoT (Internet of Things), adoption of biometric authentication, global trends in remote work, and the implementation of comprehensive endpoint security. Key trends expected in this period include endpoint security solutions, the adoption of zero trust security models, mobile threat defense (MTD), containerization, mobile app security, and cloud-based mobile security.

The anticipated surge in cyber attacks is poised to propel the growth of the mobile data protection market in the foreseeable future. Cyber attacks involve unauthorized attempts to access computer systems or data networks, often with the intent to steal, alter, or compromise data, leading to potential damage. Mobile data protection solutions play a pivotal role in averting such attacks by offering secure services, implementing robust authentication measures, and thwarting unauthorized access to mobile data. This rise in cyber attack incidents is reflected in data breach analysis conducted by the Identity Theft Resource Center (ITRC) in 2021. In September 2021 alone, reported data breaches amounted to 1,291 - an increase of 17% compared to the 1,108 breaches recorded in 2020. Consequently, the escalating occurrences of cyber attacks stand as a driving force behind the expansion of the mobile data protection market.

The projected uptick in cloud service adoption is poised to drive the expansion of the mobile data protection market. Cloud adoption refers to the widespread integration and utilization of cloud computing services by individuals, organizations, or industries for remote data storage, management, and access. The mobile data protection market plays a pivotal role by offering advanced security measures that contribute significantly to establishing secure and reliable environments for data storage and transmission. This, in turn, fuels the extensive utilization of cloud services within the market landscape. For example, insights from Eurostat, the statistical office of the European Union (EU), in December 2021 revealed that 41% of EU enterprises embraced cloud computing. Notably, the retail trade sector experienced a significant 7-percentage point increase in adoption compared to 2020. The information and communication sector showcased the highest adoption rate at 76%, indicating a substantial upward trajectory in cloud adoption across diverse industries within the European Union. Consequently, the anticipated surge in cloud service adoption stands as a primary driver behind the anticipated growth of the mobile data protection market.

The mobile data protection market is witnessing a surge in the adoption of product innovations as a predominant trend. Leading companies within this sector are channeling their efforts into crafting novel solutions to fortify their market presence. Notably, in November 2021, Data Theorem Inc., a US-based software firm specializing in preventing data breaches, introduced the industry's inaugural Active Protection suite. This comprehensive suite encompasses observability and runtime defense, providing robust security coverage across modern application stacks. It caters to various facets, including APIs, mobile devices, cloud infrastructure, contemporary web platforms, and serverless functions such as Lambda. Covering the client layer (mobile and web), safeguarding the network layer (REST and GraphQL APIs), and delving into the underlying infrastructure (cloud services), this suite marks a pioneering advancement in mobile data protection.

Prominent players in the mobile data protection arena are concentrating on pioneering solutions, particularly end-to-end encryption (E2EE), aimed at fortifying user data security within cloud environments. E2EE stands as a robust communication method that ensures data confidentiality solely between the sender and designated recipient. Notably, in December 2022, Apple Inc., a US-based multinational tech giant, unveiled Advanced Data Protection for iCloud, integrating end-to-end encryption alongside iMessage Contact Key Verification. This strategic move underlines Apple's unwavering commitment to augmenting user security measures. Apple's groundbreaking initiatives establish a new benchmark in the mobile data protection sphere by empowering users with control over data encryption keys. These advancements aptly address the escalating demand for E2EE, aligning with the heightened apprehensions surrounding data breaches and safeguarding user data from potential threats.

In April 2023, Utimaco, a Germany-based provider of IT security solutions, successfully acquired Conpal GmbH for an undisclosed financial sum. This strategic move aligns with Utimaco's objective to position itself as the preferred partner for cybersecurity solutions in highly demanding industries. Conpal GmbH, the acquired entity, is a Germany-based software company specializing in confidential data protection through encryption and authentication solutions.

Major companies operating in the mobile data protection market report are Microsoft Corporation, Dell Inc., Intel Corporation, Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Cisco Systems Inc., EMC Corporation, Thales Group, VMware Inc., Symantec Corporation, NortonLifeLock Inc., Check Point Software Technologies Ltd., McAfee LLC, Trend Micro Incorporated, Proofpoint Inc., Zscaler Inc., Citrix Systems Inc., Kaspersky Lab, BlackBerry Limited, Lookout Inc., Bitdefender, Netskope Inc., MobileIron Inc., Forcepoint LLC, Absolute Software Corporation, F-Secure Corporation, Digital Guardian, Sophos Ltd., Wandera, CipherCloud, Acronis International GmbH, WinMagic, ESET s.r.o., SecureAge Technology Pte Ltd.

North America was the largest region in the mobile data protection market in 2023. The regions covered in the mobile data protection market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile data protection market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary classifications of mobile data protection include software and services. Data protection software entails safeguarding sensitive data from theft, loss, or damage while ensuring adherence to regulatory standards. Acronis, Cybereason, and Barracuda stand as some of the widely used data protection software solutions. These platforms cater to operating systems such as Windows, Android, iOS, macOS, BlackBerry, and Linux. Deployments can be in the cloud, on-premises, or hybrid configurations. Mobile data protection serves various end-users across sectors such as education, healthcare, retail, BFSI (banking, financial services, and insurance), government, IT and telecom, manufacturing, media and entertainment, among others.

The mobile data protection market research report is one of a series of new reports that provides mobile data protection market statistics, including mobile data protection industry global market size, regional shares, competitors with mobile data protection market share, detailed mobile data protection market segments, market trends, and opportunities, and any further data you may need to thrive in the mobile data protection industry. This mobile data protection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile data protection market includes revenues earned by entities by providing data security, data safeguarding, data encryption, and authentication solutions and services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The mobile data protection market consists of sales of mobile data protection (MDP), data loss prevention (DLP), and mobile device management (MDM) software. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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