Personal Lubricants Global Market Report 2024

The personal lubricants market has grown rapidly in recent years. It will grow from $1.46 billion in 2023 to $1.61 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth observed in the historical period can be linked to several key factors. First, there's been an increased focus on women's health and addressing menopause-related concerns, which has driven the demand for personal lubricants. Additionally, the influence of mass media and marketing campaigns has played a significant role in raising awareness and normalizing the use of these products.

The personal lubricants market is expected to see rapid growth in the next few years. It will grow to $2.38 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The anticipated growth in the upcoming period is closely tied to the dominance of e-commerce, particularly in the retail of personal lubricants. The emergence of organic and natural lubricant options has significantly influenced consumer preferences, aligning with the increasing emphasis on health and wellness. Additionally, ongoing efforts in consumer education and empowerment have played a crucial role in expanding the market, fostering a more open and informed approach to intimate products.

The personal lubricants market is poised for growth, driven significantly by the increasing prevalence of erectile dysfunction. Erectile dysfunction, characterized by the inability to achieve and sustain a firm erection for intercourse, propels the demand for personal lubricant gels. These gels serve to facilitate sexual contact, delay climax, and extend intimate experiences. Notably, a report from the Preferred Men's Medical Center in August 2022 revealed that over 30 million men in the US suffered from erectile dysfunction, with a projected increase to 322 million cases globally by 2025 - a 207% surge. This escalation is anticipated primarily in emerging regions across Africa, Asia, and South America, solidifying erectile dysfunction as a driving force behind the growth of the personal lubricants market.

The rising aging population contributes significantly to the market's expansion. As the elderly demographic expands, personal lubricants become essential for addressing discomfort stemming from diminished natural lubrication, particularly prevalent among older individuals. According to the World Health Organization's October 2022 projections, the global population aged 60 and above is expected to reach 1.4 billion by 2030, and 2.1 billion by 2050, comprising a significant proportion of the population. Personal lubricants become indispensable for this demographic, enhancing comfort during intimate activities and addressing dryness issues, thereby propelling the growth of the personal lubricants market.

Product innovations stand as a prominent trend in this market segment. Leading companies are focused on innovating new lubricant formulations to maintain their competitive edge. For instance, in May 2022, Playground, a US-based sexual wellness brand, introduced a collection of pleasure-enhancing lubricants specifically designed to stimulate the senses and erogenous zones, aiming to elevate mood, cognition, and libido. Their water-based formulation includes ingredients such as Ashwagandha, Black Cohosh, and Horny Goat Weed, adaptogens supporting chemistry in the bedroom, increased libido, and enhanced blood flow. These lubricants, tested to be clean, vegan, and pH-balanced, boast a velvety finish resembling natural lubrication, enriched with vitamin E, hyaluronic acid, and bamboo extract for a soothing and long-lasting experience.

Major companies are venturing into natural lubricants, particularly plant-based formulations, to cater to consumer preferences for natural comfort. For example, in January 2021, O-Shot Women, part of Omax Health, Inc., introduced O-Shot Liquid Glide - a water-based, plant-based lubricant enriched with Aloe Vera, Lactic Acid, and HempClear extract. This natural, pH-balanced formulation offers enhanced moisture, long-lasting comfort, and stands out with its inclusion of HempClear, a bioavailable form of broad-spectrum hemp, aligning with the growing demand for natural and wellness-focused products in the sexual wellness industry.

In December 2022, CC Wellness, a prominent US-based pharmaceutical company, completed the acquisition of Shibari Wands for an undisclosed sum. This strategic acquisition marks a significant step for CC Wellness in its pursuit to cultivate innovative consumer-facing wellness and personal care brands. Shibari Wands, a manufacturer of lubricant-label products based in the US, aligns with CC Wellness's vision to expand its portfolio and reinforce its commitment to developing cutting-edge products in the realm of wellness and personal care.

Major companies operating in the personal lubricants market report are Church & Dwight Co. Inc., Reckitt Benckiser Group plc, BioFilm Inc., Lifestyles Healthcare Pte. Ltd., Mayer Laboratories Inc., Lovehoney Group, Sliquid LLC, Trigg Laboratories Inc., The Yes Yes Company Ltd., Uberlube Inc., HLL Lifecare Ltd., Cupid Limited, Toaster Labs Inc., Mission Pharmacal Company, Durex Inc., Pjur GmbH, Gun Oil LLC, PinkCherry LLC, Babeland Inc., Adam & Eve LLC, Wet International Inc., Ansell Ltd., Intimate Organics LLC, Good Clean Love LLC, Swiss Navy Inc., Wicked Sensual Care Inc., Aneros Inc., System JO Inc., Blossom Organics Inc., Fun Factory GmbH.

North America was the largest region in the personal lubricants market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global personal lubricants market during the forecast period. The regions covered in the personal lubricants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal lubricants market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

These lubricants typically fall into three main categories water-based, silicone-based, and oil-based. Water-based lubricants specifically aid in reducing friction and increasing viscosity during various intimate activities. They are available through multiple distribution channels, including online stores, drug stores, hypermarkets, supermarkets, and specialty stores, catering to a wide range of end-users encompassing both males and females.

The personal lubricants market research report provides personal lubricants market statistics, including personal lubricants industry global market size, regional shares, competitors with a personal lubricants market share, detailed personal lubricants market segments, market trends and opportunities, and any further data you may need to thrive in the personal lubricants industry. This personal lubricants market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The personal lubricants market consists of sales of dry lubricants, grease lubricants, and penetrating lubricants. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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